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More Than Daffs and Taffs: New S4C series aims to immerse TV celebs – including TOWIE’s Gemma Collins – in the ‘real Wales’

01 Aug 2022 3 minute read
TOWIE’s Gemma Collins, one of the starts featuring in More Than Daffs and Taffs . Photo S4C

S4C, has commissioned a new documentary series which will see Reality TV celebrities, each with their own connection to Wales, immerse themselves fully in Welsh culture.

More Than Daffs and Taffs has been officially launched at the National Eisteddfod today and among the celebrities lined up for the series is TOWIE’s Gemma Collins, with more high-profile celebrities and influencers to be announced soon.

Over the six episodes, the series will shine a light on the preconceptions and any prejudices the celebs may have of Wales as they are thrown in to a 48-hour experience that will see them experience Wales in a way that the programme makes say “will challenge, surprise and delight them”.

Each episode will aim to show that the real Wales has way more to offer than just Daffodils and Sheep. They will be thrown in to a 48-hour experience where they will experience Wales in a way that will challenge, surprise and delight them.

Viewers will be guided through the format by presenter, Miriam Isaac, who will accompany the celebrities throughout of their journey.

At the end of each episode, the presenter will then confront the celebrity with a recording of their initial bias.


Gemma Collins said: “When I think of Wales, I only really know it for the valley life. But I want to know… Is there more to Wales? From the minute I pulled up in Wales, all I could smell was coal – the smell I could never forget – It’s my earliest childhood memory.”

S4C’s Chief Content Officer, Llinos Griffin-Williams said: “S4C is committed to delivering a diverse and vibrant slate of content, ensuring relevant and exciting programmes that push the boundaries.

“More Than Daffs and Taffs (WT) is commissioned as part of our new strategy focused on bringing engaging, provocative shows that drive discussion and appeal to existing and new audiences.

“We want to engage with national debates and reflect a diverse, modern Wales and its relationship with the rest of the world.

“This commission brings broad popular talent to our platforms as they challenge preconceived ideas of Wales and Welsh Culture.

“We are looking for noisy and distinctive shows with memorable characters, sharing unique experiences.

“Our goal is to deliver a varied content slate for 2023/24, shifting from a linear only channel to a digitally focused multiplatform Broadcaster, making popular, inclusive programming that will engage new audiences and entertain existing viewers.”

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Carol James
Carol James
11 days ago

Wales as a playground (part 94). Very sad to see S4C giving airtime to those whose knowledge and outlook is so shallow that they require socio-cultural educating. From the description this is hardly “diverse” (to use the buzzword of our times) as it would appear to be a group of English-based C-list showbusiness types blurting out their prejudices, before the inevitable false tears and plastic hugs at the end. Surely our media must be more imaginative and creative than this.

One of the two witnesses
One of the two witnesses
11 days ago

Oh Gods REALLY? Sounds excruciating.
Leeks and Rarebit and Choirs and clog dancing no doubt.
We are so much more than the false recollections of our history, but I’ve met the media. Not looking forward to this infantile nonsense with ugh, “celebs”

11 days ago

I’m disgusted insulted offended that S4C can be derogatory to its own audience. I’m Welsh but I am not a ‘Taff’. I object to being called a Taff or Taffy strongly. I take great offence by the term.
Has Wales be worn down so much that even derogatory terms to describe a Welsh person is acceptable by the Welsh public.

Dean Thomas
Dean Thomas
11 days ago
Reply to  Paul

Agree Paul. A Taff is slang for someone born and bred in Cardiff. From what I recall from history it become popular at the time of World War One when English soldiers thought everyone in Wales lived in Cardiff and kept sheep. For the rest of us we’d never use that term. Really surprised to see S4C popularise it but then again I suppose they are desperately chasing the Love Island audience.

11 days ago

The comments below appear to have a misconception of the show which in itself is setting out to challenge misconceptions. Might still not be great on basis that 48 hours isn’t enough to get to know a country and reality tv stars want boost to their own name moreso than anything else.

One of the two witnesses
One of the two witnesses
10 days ago
Reply to  George

But are they though? Just the name suggests lazy programme making.

WILL they be seeing our high tech industry down south? Our impressive Bangor University? Our thriving North Wales Indy music scene?

Or will they just roll out that Baked Bean idiot from Port Talbot? “Ooo izznee wacky an’ ecksentrick like?”, Or pootle up Eryri on a chuffin’ train to the cafe?
This has Swansea market and playground Wales written all over it. You can’t do anything of substance in 48 hours with a bunch of vacuous “slebs”

Last edited 10 days ago by One of the two witnesses
9 days ago

Crafu gwaelod y gasgen Llinos…comisynwyr ddiglem “yma am y siec” S4C . Does dim gas gyda chi yn bwydo crap fel hyn. Pwy ar y ddaear ydych chi yn anelu rhaglen o’r fath?.

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