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New S4C content chief wants to collaborate on shows with Netflix and large US broadcasters

10 Mar 2022 2 minutes Read
Llinos Griffin-Williams

S4C’s first Chief Content Officer has said that she wants to work with Netflix and large US broadcasters to create content.

Llinos Griffin-Williams told the US media that she wanted to collaborate with “global streamers and respected U.S. heavyweight broadcasters”.

S4C has formerly produced a number of bilingual series in partnership with the BBC, including Y Gwyll / Hinterland and Un Bore Mercher / Keeping Faith.

Speaking to Hollywood news magazine Deadline, Llinos-Griffin-Williams she said that she wanted to co-produce shows with Discovery, Netflix, Hulu, Peacock, Paramount and Apple.

As the previous Creative Director at Wildflame productions, she had already worked with companies such as Amazon Prime Video, Discovery+ and Nat Geo

“S4C is a unique British broadcaster in that it can collaborate rather than compete with any other English language broadcaster both in the UK, the U.S. and overseas,’ she added.

“In this rapidly changing digital landscape, I’m ambitious for S4C to be partnering with global streamers and respected U.S. heavyweight broadcasters.”

‘Global market’

The appointment of Griffin-Williams is part of the reorganisation of the top team at S4C by the new CEO Sian Doyle, who wants an increased emphasis on delivering an audience-led content strategy, where people can access S4C on the platforms they choose.

Siân Doyle, Chief Executive Officer at S4C, said: “I’m delighted to have been able to attract someone of Llinos’ undoubted talent and experience.

“Her award-winning programming making reputation and her international experience will play a key part in S4C’s wider strategy to make the channel more visible in the global market and drive the channel in a new direction in terms of talent and commercial opportunity.

“We will no longer broadcast a fixed schedule of programming alone, but provide a variety of content, specific to audience segments on an array of platforms most suited to the audience and content.”


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Walter John Davies
Walter John Davies
2 months ago

Why USA? We’re Europeans, why aren’t contacts being made with the European industry?

Andrew Thomas
Andrew Thomas
2 months ago

I agree but it’s the American companies that have the global reach wouldn’t it be great if a Welsh show became the no1 on Netflix worldwide probably this is what they are aiming for

hdavies15
hdavies15
2 months ago
Reply to  Andrew Thomas

Most US media companies are market leaders in dumbed down content. Both Netflix and Prime are awash with violent stereotypical American junk viewing. If you want that sort of thing with Welsh dialogue or other species of international violence over dubbed in Welsh then fine go for it. At that stage the “anti’s” would have enough ammo to demand consigning S4C into the pay to view segment of its market.

Andrew Thomas
Andrew Thomas
2 months ago
Reply to  hdavies15

I see where you’re coming from but there is some good drama about on these platforms hopefully we can do something decent

GW Atkinson
GW Atkinson
2 months ago

Most of the planet has access to Netflix, so i’m guessing that’s why.

Malcolm rj
Malcolm rj
2 months ago

Any thing that promotes Wales and the Welsh language is great news the English have done sutch a good job of keeping Wales down that most people in the world have never heard about Wales even in Europe. I’m Fed up having to explain where i come from how has that happened???

GW Atkinson
GW Atkinson
2 months ago

Get them to make an Owain Glyndwr movie. That would be awesome.

hdavies15
hdavies15
2 months ago
Reply to  GW Atkinson

You deserve several ticks for that. That has bugged me ever since I saw Mel Gibson make Braveheart. O.K that was a highly fictionalised piece of work but the underlying message was powerful. And the beauty of it is that no one really knows what came of Owain, lots of theories and speculations but no hard evidence. So bags of scope for a sequel … “Return of Owain Glyndwr”, even an “Owain Glyndwr rides again” !. That would drive the English nuts.

arthur owen
2 months ago
Reply to  hdavies15

Never mind whether it would make any money,as long as it ‘drives the English nuts’.

Kurt C
Kurt C
2 months ago

Great move. Watched many a show dubbed or subtitled on Netflix, especially Scandinavian shows. Plenty of appetite out there if the material is good.

Dave
Dave
2 months ago

Fantastic a Global thinker with vision and this wonderful Lady is one of ours actually working in Wales for our Media..

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