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Animal rights charity calls for Wales to drop three feathers emblem

12 Mar 2025 5 minute read
The WRU’s logo featuring three ostrich feathers and ostriches on a farm. Image: PETA

Stephen Price

An animal rights charity has contacted the Welsh Rugby Union to call for the Prince of Wales’ ostrich feather emblem to be switched to a Welsh dragon ahead of Wales’ final Six Nations match – to boost morale and raise awareness of animals used in the fashion industry.

The game against England this Super Saturday could see Wales walk away with the infamous wooden spoon, and PETA has sent a letter to Welsh Rugby Union CEO Abi Tierney suggesting a simple wardrobe change to help boost the team’s morale for next year’s competition: replace the Prince of Wales’ ostrich feathers emblem with an iconic dragon – to remind everyone that feathers belong only on the birds born with them.

PETA Vice President of Corporate Projects Yvonne Taylor shared: “Tweaking the team’s kit would help send the message that sparing sensitive ostriches and other birds a miserable life and agonising death is a flap-free affair.

“PETA encourages the Welsh rugby team to be good sports on and off the pitch by making this small change that could do the world of good for gentle birds.”

The letter

The letter to Abi Tierney, Chief Executive Officer of  the Welsh Rugby Union, which had been seen exclusively by Nation.Cymru ahead of its publication, says: “Greetings from People for the Ethical Treatment of Animals (PETA), and good luck for Wales’s final Six Nations fixture against England this Super Saturday.

“We want to suggest a simple wardrobe change to boost team morale for next year’s competition and remind people that feathers belong on birds, not humans: re-vamp the Welsh jersey by swapping the Prince of Wales’s ostrich feathers emblem for an iconic dragon.

“Ostriches and other birds exploited for their feathers suffer greatly. A PETA US investigation into ostrich farms and abattoirs in South Africa exposed workers forcibly restraining ostriches as young as 12 months old, striking birds in the head, and mocking them as they stumbled through the abattoir doors.

“At the slaughterhouse, ostriches are restrained and electrically stunned before having their throats slit and their feathers torn from their still-warm bodies. They’re then skinned and dismembered.”

Ostriches aren’t alone in their use for fashion. Image: Pixabay

“Other birds are also exploited for their feathers. One investigation into peacock farms in China found birds confined in plastic bags while being transported, denied natural movement and behaviours. These birds are repeatedly plucked alive, resulting in painful and sometimes fatal injuries. Meanwhile, “marabou” feathers most often come from turkeys and chickens raised on filthy factory farms.

“This change would be a wonderful way to honour ostriches, who are top athletes, too. These spectacular birds are the envy of every winger, covering up to five metres in a single stride and reaching speeds of seventy kilometres per hour. And, like all good fullbacks, they’re masters of defence – when cornered by predators, ostriches can kick with a force powerful enough to kill!

“Our suggested tweak to your kit may seem small, but seizing every opportunity to remind people that wearing feathers harms birds can make a big difference to animals’ lives. We hope you’ll consider it as you take a well-earned break after the Six Nations wraps up.”

Cruelty

In nature, ostriches share parental duties, with the camouflaged mother taking care of the eggs during the daytime and the father, who has black feathers, taking the night shift.

In the fashion industry, workers forcibly restrain ostriches as young as 1 year old, electrically stun them, and slit their throats before tearing the feathers from their still-warm bodies.

Feathers described as “marabou,” meanwhile, almost always come from turkeys and chickens who endure a short, miserable life in filthy, crowded sheds before being violently killed. Peacocks, pheasants, emus, and other birds fare no better in the feather trade.

PETA notes that this change would be a fitting way for the team to honour athletic ostriches. These birds are the fastest-running birds in the world, can run at speeds of seventy kilometres per hour, and deliver deadly kicks to defend themselves from predators.

Controversy

The emblem is not without its controversy for other reasons here in Wales – with repeated calls for the heraldic motif, which is is generally traced back to Edward, the Black Prince (1330–1376), eldest son and heir apparent of King Edward III of England, to be dropped in favour of something less polarising.

WRU logo (Credit: WRU)

More than 7000 people signed a petition calling for a rebrand of the logo back in 2023, when Trystan Gruffydd, who launched the petition, claimed the three white feathers aren’t “embraced by everyone in Wales and supporters of Welsh rugby.”

Many in Wales say the feathers are a British rather than a Welsh symbol, and in 2021, the pro-independence group YesCymru created a number of mock-up logos using the alternative Welsh symbols of a leek, daffodil and a harp. Using a Welsh dragon, as preferred by PETA, has also been proposed.

PETA – whose motto reads, in part, that “animals are not ours to wear” – points out that Every Animal Is Someone and offers free Empathy Kits.

For more information, visit PETA.org.uk or follow PETA on FacebookX, TikTok, or Instagram.


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Garycymru
Garycymru
2 days ago

Get rid of the 3 feathers regardless of the reason. They’re as disrespectful as the Union Jack.
They represent slavery and genocide, what an earth are the WRU playing at?

Steve
Steve
1 minute ago
Reply to  Garycymru

There nothing wrong with the 3feathers or union jack, get a life and look at the real problems in the world. All you lot try to wipe out history, live with it.

Evan Aled Bayton
Evan Aled Bayton
2 days ago

The fleur de lys composed of three ostrich feathers was adopted by the Black Prince and is the badge of the Heir Apparent to the throne of England. Because often the Heir Apparent is also created Prince of Wales which is an honorific title not associated with territory or any function in Wales the two have become associated. Perhaps it is time for the WRU to design a completely new badge. Incidentally the reason behind the suggestion to do with animal rights is absurd as images of animals and their parts are or ought to be perfectly acceptable and do… Read more »

Karl
Karl
2 days ago

Didn’t know what type of feathers they were, probably because they are linked with English royalty and have no place in Cymru, before this call.

David Richards
David Richards
2 days ago

Is this an early April fool? And have PETA contacted the numerous football clubs in the UK that have bird emblems on their shirts? Are they not also encouraging the abuse of our feathered friends? And what on earth has the mistreatment of bird species in south africa and china – as deplorable as that is – got to do with the WRU? Furthermore shouldnt PETA be raising that matter with the relevant authorities in….er south africa and china

Last edited 2 days ago by David Richards
Nia James
Nia James
2 days ago

Oh no! Please don’t upset Willie Windsor before his beloved Cymru (not!) take to the field against his country of birth.

Mark
Mark
2 days ago

Surely the bigger issue is whether the wooden spoon is linked to deforestation of the Amazon basin? Given that Wales is making a habit of collecting wooden spoons, who will join my campaign to ensure they are made from sustainably-sourced local timber?

Howie
Howie
2 days ago
Reply to  Mark

It made from trees planted in Uganda by WG.

J Jones
J Jones
1 day ago
Reply to  Mark

Agent Abigail is from Bristol and by her title representative of her England, that country that has lost 162 times against Celtic nations about 1/10th of its size. Shame they have to resort to a sabotage agent to defeat such small opponents.

Dugs
Dugs
21 hours ago
Reply to  Mark

Brilliant !!!

Erisian
Erisian
2 days ago

Perhaps Peta should try and engage with car manufacturers who use industrial quantities of Ostrich feathers in their paint facilities.
Apparently there is “nothing better” [for which read – “at the price”]

Howie
Howie
2 days ago

See how far PETA get asking indigenous populations around the world giving up their feathers etc.

Last edited 2 days ago by Howie
Ben Davies
Ben Davies
1 day ago

What a load of cobblers. We should have a daffodil (please no more dragons!) anyway, not because of the case that PETA make. If they’re spending their funds campaigning to get rid of feather-based emblems, then somebody should be asking some serious questions. Would getting rid of the WRUs feathers make anybody respect ostrich body parts more? I suspect we all know the answer to that one, including the pinheads that put the case forward.

David
David
1 day ago

What a complete joke. Shall we also get rid of the rose, the shamrock, the Thistle and the daffodil as they are plants and they also have feelings. Let’s just get any animal and plant badge in any sport banned! This world is completely ruined by the nonsense of a small community that some how manage to get their completely crazy views into the media.

Dai
Dai
1 day ago
Reply to  David

Ha ha

Betel
Betel
1 day ago

Let me inform you woke clowns they are NOT REAL FEATHERS.
For goodness sake please attempt to get in touch with reality.
Animals are quite capable of looking after themselves they have been up to the task for thousands of years without humans mollycoddling them. The ones who will not survive are the little treasures that humans have got in captivity dogs/cats dressed up in all sorts of ridiculous attire, boots, scarves, and doggy buggies. If you brought up your kids like you pets perhaps the violence wouldn’t be at the fore,
Get a life!

Earendil
Earendil
1 day ago

I thought it would be peta. They had a go at Games Workshop, because the Barbarian mini figures had fur trims despite them not being real fur, just moulded plastic. They’re not taken seriously by other animal rights groups either.

Dai
Dai
1 day ago

I’ch dien is on the badge, which is German

Last edited 1 day ago by Dai
Y Cymro
Y Cymro
1 day ago

Besides empathising with the Animal Rights charity and their reasoning, want also to ditch the Three Feathers emblem because It’s a German family crest and has Ich Dien = I serve, on it. Firstly, the national emblem of Cymru is the Ddraig Goch and our language is Cymraeg not German. We should get rid of this national slight asap! 🏴󠁧󠁢󠁷󠁬󠁳󠁿

Andy ap Iorath
Andy ap Iorath
22 hours ago

PETA are aware that these are drawings of feathers, yeah?

William Robson
William Robson
21 hours ago

Do you want us to give up eiderdowns also
The three feathers are symbols not teal

Dugs
Dugs
21 hours ago

I have just 3 words to say to the organisers of the Animal Rights Charity – Get A Life.

Paul
Paul
21 hours ago

It should be a dragon breathing fire anyways

Oxana
Oxana
19 hours ago

Cytuno! Mae’n ddrwg i anifeiliaid ac i’r hanes Cymru’!

Mali
Mali
11 hours ago

As an animal rights activist this is ridiculous. This is the reason people don’t take animal rights seriously. Pick a fight with a symbol of an animal instead of actual animal cruelty. When did an image of a feather ever hurt an animal? Pick your fights wisely. Only win fights worth winning or you become a bully.

Jonathan
Jonathan
7 hours ago

Ostriches naturally shed their old feathers for new ones. I’d understand the argument more if you look at it from the point of view when people lost their lives fighting for that emblem. Woke people get me annoyed.

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