Irn-Bru has roasted Snickers over a tweet claiming the Welsh language reads as if “someone sat on a keyboard”.
The Scotland-based fizzy drink’s Twitter account turned Snickers’ own “You’re not you when you’re hungry” motto against it.
Responding to Snicker’s apology over the deleted messages, Irn-Bru tweeted: “How do you say ‘You’re Not You When You’re Hungry’ in Welsh? Asking for a friend.”
The Snickers account had earlier come under fire after tweeting out: “A place in Wales or someone sat on a keyboard?” It then tweeted out Welsh place-names including Penmaenmawr and the incorrectly spelt ‘Rhosullanrugog’.
Snickers UK – which is made by confectionery giant Mars- published the tweets just before 12pm and then quickly deleted, and an apology was published at 2am.
The apology read: “From everyone at Snickers UK we’re sorry to everyone offended by our last tweet, we totally misjudged it and hold our hands up for that.
“We are hugely and wholeheartedly thankful for all our Welsh fans in the UK and all over the world, and promise not to let ill-informed Tweets ruin this relationship any further.”
Snickers first attempt at an apology upset people further after it light-heartedly brushed off the criticism, tweeting: “Obviously, we need a Snickers. We love the Welsh.”
Many were however not impressed with the apology, saying they were tired of seeing the same old jokes made about the Welsh language.
Welsh-language author Bethan Gwanas tweeted: “Sick of it. Seen/heard the same old joke so many times. Dripping tap syndrome. Enough/digon. Ooh – look – more letters in English than Welsh to say the same thing, there.”
Elin Heledd Rowlands said: “So confused as to why and how you came up with the idea for this. If you would have even googled ‘making fun of Welsh language’ you would see how serious we take it and how offensive it is. We constantly have to defend our first language, that people refer to as ‘pointless’ etc.”
Others, however, did not see what the fuss was about. ‘WriterinWaiting’ tweeted: “Thanks wokeness. We can’t even laugh at the Welsh now.”