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Call for overhaul of ‘toxic’ meat promotion body

20 Jun 2024 3 minute read
James Evans MS

Chris Haines, ICNN Senedd reporter

A Conservative MS called for Hybu Cig Cymru to be made fully independent amid concerns about a “toxic bullying culture” within the meat promotion organisation.

James Evans, the shadow rural affairs secretary, warned the farming industry is losing faith in Hybu Cig Cymru (HCC), Wales’ meat marketing board.

He said HCC’s chief executive has stood down, two senior executives are leaving and board members are on the verge of resigning.

Mr Evans said: “There have been no board minutes published since 2022, and no up-to-date financial statements or annual reports on their website since 2021.

“This is a very concerning position for HCC to find itself in. The body underpins an industry that’s been valued at more than £1b to Wales.“

‘Losing faith’

The Brecon and Radnorshire MS said a toxic culture of bullying and governance issues within the Welsh Government-owned company are undermining farmers’ confidence.

He said: “A lot of people in the industry, as well, are very concerned about whether the board and the chairman of the board have got the power and the levers that they need to actually turn the organisation around.

“The industry is losing faith.”

During rural affairs questions on June 19, Mr Evans called for a fully independent meat marketing board, run by farmers and processors for farmers and processors.

He told the Senedd: “A lot of farmers I’m speaking to are telling me, ‘Take it away from the Welsh Government, give it back to the industry, give it to the processors, let them directly appoint people onto that board, and, if they don’t perform, they can take them away’.”

‘Deteriorating’

Llyr Gruffydd, Plaid Cymru’s shadow rural affairs secretary, warned that the situation is “going from bad to worse”, with two directors resigning this week.

The North Wales representative raised concerns about absence levels and staff turnover as he echoed calls for government intervention.

Pressing Huw Irranca-Davies, the Welsh Government’s rural affairs secretary, he warned of the risk of undermining the faith of HCC levy payers and the reputation of Welsh red meat.

He asked: “For how long will you say that this is someone else’s problem?”

Mr Irranca-Davies replied: “We have to leave it to Hybu Cig Cymru to actually work through these issues and do them properly and assiduously. That is HCCs role…

“It is not for me to step in and, in some ways, tell HCC what to do, or intervene in what are sensitive and delicate discussions with both current and former members.”

‘Assurances’

Mr Irranca-Davies said he has not heard a universal voice from farmers calling for HCC to be made independent of the Welsh Government.

The rural affairs secretary, who is also responsible for climate change, recognised concerns about governance, saying he has met the chair to seek assurances in the past few weeks.

He told the chamber: “In terms of their day-to-day business and their performance, they’re getting on with it. I’ve had those reassurances that performance is not affected….

“But clearly, I’m aware of the internal governance issues and I’m sure they’re focused on resolving them.”

Mr Irranca-Davies, a former MP and Defra minister under Gordon Brown’s UK Government, pointed out that Heather Anstey-Myers was appointed interim chief executive in January.


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hdavies15
hdavies15
1 month ago

Maybe “toxic meat” is their new offer. So many carcasses to be disposed of and novelty lines get developed.

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