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Council supports motion calling for more use of Welsh by tourism businesses

24 Jul 2023 4 minute read
Cllr Elwyn Vaughan

Elgan Hearn, local democracy reporter

Powys is set to increase support for the Welsh language following the success of a council motion put forward by Plaid Cymru group leader Cllr Elwyn Vaughan to encourage the tourism sector to use more Welsh.

The motion called on all tourism enterprises which receive public grants or a contract from Powys or the public sector to acknowledge the Welsh language, and act in accordance with the council’s language standards.

It also included proposals for residents to be encouraged to use “historical, current, and new Welsh names on houses and buildings and stop the practice of getting rid of Welsh house names.”

Cllr Vaughan built support for the proposals by taking his fellow councillors on an odyssey of Welsh myths and legend and highlighted the importance of late medieval manuscripts written in Brecknockshire collecting the stories.

Cllr Vaughan also stressed the links tales from the Mabinogion have with parts of the old kingdom of Powys and Herefordshire.

He also asked the council to congratulate the national park authority for officially adopting Bannau Brycheiniog as its name.

Plaid Cymru’s Cllr Bryn Davies (Plaid Cymru) seconded the proposal.

Uniqueness 

Cllr Davies said: “We are lucky in Powys a lot more of our towns have kept their uniqueness such as Montgomery, Knighton, Presteigne – the sadness is these experiences are getting increasingly difficult to find.

“If you stand in a shopping centre in Shrewsbury, Wrexham, Nuneaton, Leicester, Plymouth, Newcastle and you look around you would be none the wiser of where you are.

“It is the same old shops that are national and international.”

“What contributes to our uniqueness is our culture and our language is at the centre of that.”

Liberal Democrat cabinet member for planning, Cllr Jake Berriman said he “applauded the sentiment” behind the motion.

Cllr Berriman said: “But I do take issues that it’s only local Welsh place names that reflect the wealth and history and culture of where we live.

Cllr Berriman mentioned a book on Radnorshire folklore and pointed out that the name “Radnor” means “Red Bank” had been first mentioned in an 8th century charter by the Mercian King Offa.

Cllr Berriman said: “There are lots of rich Radnorshire names that are not based in the Welsh language, long-standing English place names deserve acknowledgement.”

Cllr William Powell (Liberal Democrat) said: “This deserves our support because it captures that special quality that makes this county so attractive to visitors and we need to build on that.”

The motion was supported with 56 votes for and one vote against.

Cllr Vaughan’s motion read:

“We encourage the tourism sector to use native Welsh names for new commercial enterprises in order to maximise the principle of a Sense of Place, and thereby make the most of what makes the area in question so unique and special.

Also that they make use of the free Welsh translation service, ‘Helo Blod’ available through the Welsh Government, in order to provide a bilingual service and image, and that they use Welsh food and drink produce.

“We ask the Powys council tourism department and the partners in that sector, such as the Wales Tourism Alliance, Mid Wales Tourism and others to draw the attention of all tourism sector providers to the existence of the Helo Blod service and that they practise this as a matter of good practice.

“We ask the planning department to adopt this principle when dealing with planning applications in this service area and to draw the attention of agents and applicants to the Helo Blod service.

“We remind all tourism enterprises which receive public grants or a contract from Powys or the public sector, of the expectation that they acknowledge the Welsh language, and that they act in accordance with the council’s language standards.

“We encourage citizens to use historical, current, and new Welsh names on houses and buildings and stop the practice of getting rid of Welsh house names.”


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Linda Jones
Linda Jones
9 months ago

Good idea, Welsh should be spoken as much as possible in Wales. Shame there aren’t more free Welsh language classes

Frank
Frank
9 months ago

Isn’t it shameful when one reads that more Welsh should be used in Wales. Can you imagine the horror of headlines reading “More English should be spoken in England” or “More French should be spoken in France” etc.? How ludicrous would that be? Why do we Welsh put up with this? We have certainly been brainwashed and a large number of Welsh people don’t see anything wrong and wonder what all the fuss is about.

Godfried
Godfried
9 months ago

Problem is the rest of the world is doing their best to learn English and Wales with a smaller population than Birmingham is trying to promote a language which without taxpayers support will die out.
Welsh should be supported for cultural reasons not as a commercial language

Ianto
Ianto
9 months ago
Reply to  Godfried

They are learning English because English culture won commercially. It had the most successful imperialistic empire which spawned the USA.
The idea that the world is magically and randomly learning English is a nonsense that needs to be put to bed.
There is nothing wrong with the Welsh wanting to use Welsh commercially. Like any normal European nation

Rhufawn Jones
Rhufawn Jones
9 months ago
Reply to  Godfried

English would not survive without taxpayers support. Healthcare – in English. Swimming lessons – in English. Council meetings – in English. Education – in English. All public jobs – in English. Illegal wars – in English.

Johnny Gamble
Johnny Gamble
9 months ago
Reply to  Godfried

They don’t have to do their best to learn English when Hollywood is practically in nearly every living room in The World.

Ian Downey
Ian Downey
4 months ago
Reply to  Godfried

Welsh-speaking people who live in Welsh-speaking areas will discuss, in Welsh, all aspects of their lives including, for example, cultural aspects (films, books etc) and commercial aspects (the price of cars or holidays etc). In that sense it mirrors the usage of the English language.

Ianto
Ianto
9 months ago

There’s always one person worried about the English place names when there is a huge place next door called England full of English place names. They are safe. Don’t fret

Dai Rob
Dai Rob
9 months ago

One vote against……I cant think for the life of me, what party this could be……….?

Charles Coombes
Charles Coombes
9 months ago

Seems a waste of time, money and effort.
Put the money into promoting the language use to residents.

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