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For Wales see Scotland? UK Government ads for both countries use identical landscape

10 Mar 2021 2 minute read
Kilt Rock. Picture by Colin (CC BY-SA 4.0).

UK Government ads targetting users on social media have been using identical footage for both Wales and Scotland.

The paid-for ads by UK Government in Wales starts with a shot, not of Wales but Kilt Rock on the Isle of Skye.

The ads side by side

Despite targetting users in two different countries, all six of the shots in both adverts are identical, apart from one where Caernarfon Castle is substituted for a shot of the Tay Road Bridge to the city of Dundee.

According to Twitter, users were seeing the ad “because UK Government in Wales wants to reach people between the ages of 21 and 54 and located here: Wales, GB.”

You can enjoy both ads below:

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