Broadcaster Huw Edwards has protested the BBC’s new rules on using social media by unleashing a cascade of Welsh flags.
The new BBC social media rules discourage journalists from using emojis because they could “undercut” an otherwise impartial post and indicate bias.
🏴🏴🏴🏴🏴🏴🏴 The BBC’s new social media guidance says that the “use of emojis can – accidentally, or deliberately – undercut an otherwise impartial post” 🏴🏴🏴🏴🏴🏴🏴🏴🏴
— Huw Edwards (@huwbbc) October 29, 2020
The other new social media rules adopted by the BBC include banning their journalists from criticising fellow BBC journalists on Twitter, “virtue signalling” that indicates a personal view, and bio disclaimers which say ‘my views not the BBC’s”.
The guidelines also include a ban on journalists revealing how they voted or putting their “personal brand” on Twitter ahead of the BBC’s reputation.
The rules include:
- Do always treat others with respect, even in the face of abuse. People who work for the BBC should set an example for civilised public debate.
- Do think about what your likes, shares, retweets, use of hashtags and who you follow say about you, your personal prejudices and opinions.
- Do not be drawn into ill-tempered exchanges, or exchanges that will reflect badly on you, or the BBC.
- Do not break news on a personal account; if you have a story to break, the BBC platforms are your priority, even if it takes slightly longer.
- Do not be seduced by the informality of tone and language on social media. Your posts about news events and issues require careful thought and editorial discipline.
- Do not mistake social media networks as accurate reflections of public opinion; your audience is overwhelmingly elsewhere.