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Huw Edwards protests BBC’s social media guidelines with stream of Welsh dragons

29 Oct 2020 2 minute read
Huw Edwards picture by Brian Minkoff-London Pixels (CC BY-SA 3.0).

Broadcaster Huw Edwards has protested the BBC’s new rules on using social media by unleashing a cascade of Welsh flags.

The new BBC social media rules discourage journalists from using emojis because they could “undercut”ย an otherwise impartial post and indicate bias.

The other new social media rules adopted by the BBC include banning their journalists from criticising fellow BBC journalists on Twitter, “virtue signalling” that indicates a personal view, and bio disclaimers which say ‘my views not the BBC’s”.

The guidelines also include a ban on journalists revealing how they voted or putting their “personal brand” on Twitter ahead of the BBC’s reputation.



The rules include:

  • Do always treat others with respect, even in the face of abuse. People who work for the BBC should set an example for civilised public debate.
  • Do think about what your likes, shares, retweets, use of hashtags and who you follow say about you, your personal prejudices and opinions.
  • Do not be drawn into ill-tempered exchanges, or exchanges that will reflect badly on you, or the BBC.
  • Do not break news on a personal account; if you have a story to break, the BBC platforms are your priority, even if it takes slightly longer.
  • Do not be seduced by the informality of tone and language on social media. Your posts about news events and issues require careful thought and editorial discipline.
  • Do not mistake social media networks as accurate reflections of public opinion; your audience is overwhelmingly elsewhere.

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