IKEA shouldn’t listen to Welsh indy supporters on GB News boycott, says Telegraph editor
IKEA shouldn’t listen to Welsh independence supporters in deciding whether to boycott the new GB News TV channel, according to the editor of the Sunday Telegraph.
Allistair Heath penned an article in the newspaper to complain about IKEA’s decision not to advertise GB News, the new right-wing ‘anti-woke’ news network.
“The person whose complaint triggered Ikea’s tweet was a socialist and supporter of Welsh independence,” he wrote.
“Can’t these big companies see that, by politicising every act of consumer choice, they will kill capitalism?”
He seemed to be referring to a tweet by independence supporter Vivianne Jenkins in which she tagged IKEA and said: “I’m one of your customers, but won’t be for much longer if you continue to advertise on GB News.
“I’m with you because of your commitment to sustainability which is hardly their priority I have a choice. So do you. Stop procrastinating. We are watching.”
IKEA responded to say that they had “not knowingly advertised on GB News. We have safeguards in place to prevent our advertising from appearing on platforms that are not in line with our humanistic values and vision to side with the many people.
“We are in the process of investigating how this may have occurred to ensure it won’t happen again in future, and have suspended paid display advertising in the meantime.”
In reality however, IKEA responded to a number of Twitter accounts with a similar tweet, rather than only socialists or Welsh independence supporters.
Allistair Heath however remained adamant that the boycott of GB News was “a turning point for business”.
“They must choose: are they for-profit ventures selling to customer-kings, or weapons of the Left, political organisations masquerading as commercial outfits, militating against freedom? If it’s the latter, the backlash, when it comes, will be ferocious.”