Support our Nation today - please donate here

Increase in rental costs slows to 30-month low but demand ‘well ahead’ of supply

07 Jun 2024 3 minute read
Cathedral Road, Cardiff. Image: Foomandoonian

Growth in rental prices has slowed to its lowest level in 30 months but competition for homes remains fierce – with the average Welsh rental property increasing by 7.8% annually.

Annual rental price inflation for new lets was running at 6.6% in April, with the average rent having increased by £80-per-month compared with a year earlier, Zoopla said.

The 6.6% increase is the lowest rate of annual rental price inflation since October 2021 and points to a continued slowdown in the overall rate of rent inflation over the rest of 2024, its report added.

Post-pandemic rise

While rental demand has softened over the last year, there are still 15 people chasing every home for rent, more than double the pre-pandemic average of six people, it said.

London leads the slowdown with annual growth in rental prices at 3.7%, Zoopla’s report added.

The average rent in London is £2,122, remaining significantly above the UK average of £1,226.

Zoopla predicts that the market is on track for a slowdown in rental price growth to 5% in 2024.

This is being driven by changes in demand and affordability, rather than any expansion in supply, it said.

Its report said: “Looking ahead, we do not believe that the imbalance between rental supply and demand will improve materially over the next 12 months.

“Levels of new investment in the private rented sector remain low while demand is set to remain above-average. This means rents will continue to increase at a slowing rate.”

Richard Donnell, executive director at Zoopla said: “The increase in the cost of renting has slowed to a 30-month low.

“Rents continue to grow faster than average earnings although the gap is much narrower than a year ago. Rental demand continues to run well ahead of available supply which is keeping the upward pressure on rents but there are some areas where rental growth has stalled.”

He added: “Growing the supply of rented homes, both private and affordable, should be among the top housing priorities for the next government.

“A healthy private rented sector is vital for economic growth and a more balanced housing market. More supply is the fastest route to easing the pressure on renters and improving the overall quality of rented homes.”


Nathan Emerson, chief executive of property professionals’ body Propertymark said: “Our member agents have told us for years of the growing disparity in the number of private rented homes on the market in comparison to the rising demand from tenants.”

Here are average rents per month in April and the annual increase, according to Zoopla:

Wales, £872, 7.8%

East Midlands, £862, 7.3%

East of England, £1,173, 8.2%

London, £2,122, 3.7%

North East, £704, 9.5%

North West, £855, 8.4%

Northern Ireland, £747, 2.9%

Scotland, £797, 9.3%

South East, £1,321, 7.9%

South West, £1,072, 7.8%

West Midlands, £909, 7.8%

Yorkshire and the Humber, £800, 7.0%

Support our Nation today

For the price of a cup of coffee a month you can help us create an independent, not-for-profit, national news service for the people of Wales, by the people of Wales.

Notify of
1 Comment
Newest Most Voted
Inline Feedbacks
View all comments
Nid Rachman
Nid Rachman
15 minutes ago

There is an enormous climate of making life tough for landlords and demonising THEM for the bank of England interest rate rises purposefully designed to squeeze us ALL (owner or tenant). Many are getting out of the industry as you can get 5% easily on your investment without the risk, hassle, ever increasing legislative and compliance costs let alone the fear of upcoming punitive legislation around your business. The tax breaks on business costs are long gone too – only industry in UK to have that disincentive). This situation will get worse and worse – councils (who are barely building… Read more »

Our Supporters

All information provided to Nation.Cymru will be handled sensitively and within the boundaries of the Data Protection Act 2018.