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Pentre Ifan to front new UK Government GREAT advertising campaign to attract visitors to Britain

30 Mar 2022 2 minute read
Pentre Ifan fronting the Great Britain campaign

Pentre Ifan will front a new GREAT advertising campaign by the UK Government that will greet visitors at Heathrow airport.

Alongside Rossili Beach at Swansea, an image of the ancient burial chamber in Pembrokeshire will be displayed across all terminals, on the Heathrow Express train running from the airport to London Paddington train station, and on digital screens within the terminals.

Both images are among the winners of the ‘Great Exposure Photography Competition’. Launched in partnership with the Royal Photographic Society, the GREAT campaign’s project was designed to show passengers a fresh view of the UK, as seen through the eyes and lenses of the public.

The organisers of the campaign said that the images chosen “captures the spirit of all four corners of the nation”.

This project forms part of the government’s ongoing work to promote the UK around the world to drive trade, tourism and international students, with the images due to be seen by tens of millions of people passing through the airport each year.

Rhossili beach by Donna Jones

The winning entries will be displayed for at least a year across spaces throughout Heathrow Airport.

The images were judged by an expert panel, comprising photographer Simon Roberts, Mariama Attah; curator of the Open Eye Gallery in Liverpool, photographer Alistair Morrison, and Heathrow’s Chief Operating Officer, Emma Gilthorpe.

Mathew Browne who took the shot at Pentre Ifan, Pembrokeshire, said: “I love the photo opportunities in our country so much that I co-founded a photography app called PhotoHound to help travellers find our most photogenic spots.

“I honed my craft as a photographer by enjoying the landscapes of Wales.”

The 3500-year-old Pentre Ifan monument is a scheduled monument and is one of three Welsh monuments to have received legal protection under the Ancient Monuments Protection Act 1882. The dolmen is maintained and cared for by Cadw.

The original structure is thought to have been a burial chamber on which the capstone was put into place atop a large heap of boulders.


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Phil
Phil
5 months ago

Rhossili not Rossili

Gareth Plas
Gareth Plas
5 months ago
Reply to  Phil

And it’s not in Swansea

Welsh_Siôn
Welsh_Siôn
5 months ago
Reply to  Gareth Plas

I think they mean the unitary authority of Abertawe. But that’s what you get when you get a unitary authority and city with same name.

Is the DVLA address:

Trefforest
ABERTAWE
Abertawe
Cod post

for example?

Welsh_Siôn
Welsh_Siôn
5 months ago
Reply to  Phil

Rhosili, even. 🙂

Peter Cuthbert
Peter Cuthbert
5 months ago

So the colonialist campaign has spread to tourism. How proud the Tories must be to see their flag splashed across a photo of a colony that have not quite subdued yet. I think we should remember that the burial chamber was built without Tory assistance, was constructed long before their ‘world famous’ stones were erected and has lasted for 3,500 years. It is clearly a symbol for all Welsh folk that we did well without the Tories and will hopefully be doing better without them again real soon.

Y Cymro
Y Cymro
5 months ago

Wow! I’m overcome with joy. I need to pinch myself. Is this a dream. So I take it that’s our Tory levelling-up done & dusted then. 🙄

Gaynor Jones
Gaynor Jones
5 months ago

And another place of solitude will be ruined by instagrammers

Pieter cuthbert
Pieter cuthbert
5 months ago

I’m really pleased to see this. We get extra tourists and revenue for our country to invest. Let’s hope the assembley actually invests in now in things other than vanity projects such as paying for non flights to north wales,

Barry Pandy
Barry Pandy
5 months ago

And let’s hope we get the tourism tax do that we get the extra revenue.

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