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Plaid Cymru Senedd candidate works for payday loan company that charges interest of up 93.8%

24 Aug 2025 4 minute read
Neil Roberts, who will be fourth on Plaid’s closed list in the Caerdydd Penarth for next year’s Senedd election

Martin Shipton

A Plaid Cymru Senedd candidate has been criticised after it emerged that he works for a payday loan company charging interest of up to 93.8% that is owned by a billionaire under investigation for fraud.

Neil Roberts, who will be fourth on Plaid’s closed list in the Caerdydd Penarth “super constituency”, is also under fire for a series of historic social media posts, in one of which he called Donald Trump a “c**t” (with the word spelled out).

Mr Roberts came third in this month’s Cardiff council by-election in Grangetown, behind the Green Party and Labour, but ahead of Reform.

‘Concerning tweets’

A political source sent us material relating to Mr Roberts, stating: “It has come to my attention that … Neil Roberts shared a number of concerning tweets from a recently-deleted (November 2024) Twitter/X account.

“He then, apparently, set up a new account in January 2025 using the same handle: @neil_roberts

“Roughly 4,500 tweets from the account ‘s first iteration survive on the internet archive. Having looked through around 10% of these, I have found dozens of offensive/concerning tweets.

“His deleted tweets range from the highly sexual to the grossly offensive such as joking about the death of Captain Tom Moore [the ex-soldier who undertook sponsored walks in his garden to raise funds for charity in the run-up to his 100th birthday during the pandemic] and calling the USA “a nation of dimwitted charlatans”. Any person who wished to dig deeper would inevitably find many more such tweets.

“In addition to these concerns we then have Neil’s choice of career and employer. He claims to work in financial services but in fact he works for a payday loan company owned by a man under investigation for fraud during Covid. This seems to be in conflict with Plaid Cymru’s stated aim of lifting children out of poverty.

“Grangetown’s two MSOAs [Middle Layer Super Output Areas] are ranked 4th and 8th in Wales for child poverty yet Neil works as a compliance officer for ‘Loans by MAL’. This company, owned by disgraced Michelle Mone’s husband Doug Barrowman, charges up to a whopping 93.8% APR on its loans.

“Over the last four years (Neil’s tenure there) the amount of money loaned by this company to society’s poorest has grown from about £60,000 to over £8m.

“The voters of Cardiff would be shocked to discover that this seemingly-caring candidate is growing rich off the misery of those in poverty. There is a tweet of him celebrating the purchase of his new Audi.

“Plaid Cymru has several times criticised the vetting process of other parties, I would question theirs based on what I have learnt of Mr Roberts.” In the aftermath of the Presidential election won by Donald Trump in November 2024, Mr Roberts interacted with an American who posted a message wondering why people not living in the US were panicking more than those who lived there. He responded: “The fact that you are stupid enough to tweet this just proves our point that you’re a country of dimwitted charlatans.”

American

Responding to another American on X who asked why the Brits are so into American politics, Mr Roberts replied: “Because we know a c**t when we see one.”

And when GB News presenter Tom Harwood published a tweet that asked: “Did MPs really vote to dump raw sewage in our rivers?”, the response came from Mr Roberts, who said: “You truly are the Queen of odious twinks, aren’t there.”

Earlier this year the chair of the UK Covid Inquiry ruled that evidence related to PPE Medpro, the firm linked to Baroness Michelle Mone and her husband Doug Barrowman, would be heard in a closed, private session. The inquiry undertook four weeks of hearings into decisions to buy Personal Protective Equipment (PPE) during the pandemic.

Prejudice

Inquiry Chair Baroness Hallett said she was imposing the restriction as she was satisfied there was a risk of prejudice to criminal proceedings if “sensitive evidence” was heard in public.

Victims’ groups and media outlets, including the BBC, had argued the dangers were overstated, given the early stage of the police investigation and the material already in the public domain.

The National Crime Agency (NCA) opened an investigation into PPE Medpro in May 2021 into suspected criminal offences committed in the procurement of PPE.

The company was awarded government contracts worth more than £200m after Baroness Mone recommended the firm to ministers during the pandemic.Baroness Mone, 52, and Mr Barrowman, 59, have denied wrongdoing.

A spokesperson for Plaid Cymru said: “We won’t be commenting on this matter,”


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Tom
Tom
3 months ago

How in earth can Plaid Cymru claim to be the party of the people of Wales when their candidates make money out of our poverty. Those interest rates are indefensible and working for a man who made a fortune out of the pandemic is shocking. If this was a Reform candidate Plaid would go nuts!!

Alwyn
Alwyn
3 months ago
Reply to  Tom

That’s why Plaid members have only put him fourth!

Tom
Tom
3 months ago
Reply to  Alwyn

But the candidate in the target ward of Grangetown and on the list of approved candidates

Ernie The Smallholder
Ernie The Smallholder
3 months ago
Reply to  Alwyn

There should be questions such as ‘Why is he still on the candidates list ?’

David Richards
David Richards
3 months ago
Reply to  Tom

The palestine solidarity campaign revealed that Billions of pounds from local govt pension schemes have been invested in companies linked to arms manufacturers supplying the IDF – is everyone who works in local govt complicit in Netanyahu’s genocide?

Last edited 3 months ago by David Richards
TheOtherJones
TheOtherJones
3 months ago

Another one chaired the steering group of an investigation into himself that “cleared” himself of embezzlement, amongst other things, just a couple of years ago.

I do want to see Plaid do well, but their vetting process seems lacking when embracing such obvious political optic red flags.

Alwyn
Alwyn
3 months ago
Reply to  TheOtherJones

Any chance of your naming this alleged person, or this the usual Labour slander

Tom
Tom
3 months ago
Reply to  Alwyn

I agree

Andrea Gibson
Andrea Gibson
3 months ago
Reply to  Alwyn

I would not be so sure it’s Labour.
There is someone out there who has a big beef with PC.
To the point of obsession. 😉

David Richards
David Richards
3 months ago
Reply to  TheOtherJones

A serious allegation but do you have any proof? Sorry but if you’re not prepared to go on the record you could be making it up for all anyone knows.

Peter J
Peter J
3 months ago
Reply to  David Richards

I’ve heard this also. Obviously you can’t name on a public forum.

Desmond
Desmond
3 months ago

What an odious creature himself! Plaid Cymru can’t win elections but are the tops for hypocrisy!!

Jeff
Jeff
3 months ago

He right about trump but pay day loans? Come on plaid, do better. Between the two of you (Labour and Plaid) you have an opportunity. Ref get in you are toast.

Pete 90
Pete 90
3 months ago

Need to tighten up on this stuff PC. Better party governance is vital if you’re going to win.

Helen
Helen
3 months ago

It says a lot that he deleted his twitter account! Make one wonder what else was on there! Everyone needs to pay the bills but by facilitating what is just a ‘respectable’ loan sharks he is stopping others from paying their bills and buying the basics. How can you ever justify that amount of interest?

Tomos
Tomos
3 months ago

Why is it no comment from Plaid? They should cone out strongly against such companies

Tom
Tom
3 months ago
Reply to  Tomos

They would comment quickly enough if it was another party!

Peter J
Peter J
3 months ago
Reply to  Tomos

This is the standard response under Rhun, never give a response to bad news. They just wait 48 hours until it’s out the news cycle. Rhun is a journalist so knows how these things work!
It’s fine in opposition but disastrous if you’re the FM and leadership is needed on matters

Last edited 3 months ago by Peter J
hdavies15
hdavies15
3 months ago
Reply to  Peter J

Just waiting for some muck to get raked out on Rhun or another leading Plaid member. Bound to happen as all these guys are suckers for a deal that looks good at the time but about as straight as a camel’s back !

Peter J
Peter J
3 months ago
Reply to  hdavies15

I dare say there might be some issues in particular with housing!

Merch o Gymru
Merch o Gymru
3 months ago
Reply to  Tomos

Plaid seems to have a policy of ” no debate” on anything that shows it in a poor light. Doesn’t bode well for a party with ambition to govern does it?

hdavies15
hdavies15
3 months ago

No doubt Plaid will have another fit of fake outrage when their own lack of diligence is exposed. Happy to s**g off others but ever so weak to address their own shortcomings.

Tom
Tom
3 months ago
Reply to  hdavies15

As you predicted…. former Plaid AM blames Labour rather than accepting any fault!

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Jenny Williams
Jenny Williams
3 months ago
Reply to  Tom

Chris Franks needs a reality check. He’s nuts on social media!

Peter J
Peter J
3 months ago

This is the problem with behaving so sanctimonious when the Tories or reform are involved in sleaze. When it’s their side who’ve been caught out, the vast majority of public just think ‘they’re all the same’ and you further erode trust in politicians and democracy.
As far as I understand, plenty more candidates are going to be potentially be uncovered between now and the election.

Last edited 3 months ago by Peter J
Tom
Tom
3 months ago
Reply to  Peter J

We already have a convicted drink driver who was over twice the legal limit and a glorified loan sharks with very dubious tweets on that Plaid list already?

Jenny
Jenny
3 months ago
Reply to  Tom

And then there’s Eluned Morgan who’s been fined for speeding on countless occasions.

Jenny Williams
Jenny Williams
3 months ago

What on earth is this about an alternative account on twitter where he exposed himself?! This is a criminal offence.

Julia Lloyd
Julia Lloyd
3 months ago

My marriage was destroyed and we lost our home with three children when my second husband had a pay day loan with a much smaller interest rate than Mr Roberts’ company.

I don’t care about his tweets, plenty of people send offensive and sexual tweets but I do care how his company takes advantage of poor people to make huge amount of profit. How can he be candidate for a ‘socialist’ party?

Peter Cuthbert
Peter Cuthbert
3 months ago
Reply to  Julia Lloyd

This is a serious mistake by Plaid, but it also shows the weakness of the closed list system that has been set up for the Senedd elections. A much better system which could have been used allows voters to rank candidates thus meaning that they are voting for sombody not just for the party. The system is the Single Transferable Vote (STV) and, whilst quite processing heavy, could be easily computerised. (See: https://electoral-reform.org.uk/voting-systems/types-of-voting-system/single-transferable-vote/)

Tom
Tom
3 months ago
Reply to  Peter Cuthbert

100%

Ernie The Smallholder
Ernie The Smallholder
3 months ago
Reply to  Peter Cuthbert

There are good and bad people in all communities.

…And it happens in all political parties.
I remember some thirty years ago when there were candidates(s) in London’s Tower Hamlets that engaged in authoritarian racist comments and they were found also to be Lib Dem members.

The point is that the Liberal Democrats quickly removed and expelled those people from their party for opposing their party’s policies on such constitutional matters.

As a party that has values of liberal democracy, Plaid Cymru should deal with this matter in the same way.

Alwyn
Alwyn
3 months ago

Not sure I like Neil Roberts’ employer, but I can think of far more unpleasant and obscene things to call Donald Trump – that surely can’t be held against him. He also lost Grangetown, where he should have done far better; lucky he’s only fourth on Plaid’s list with Anna Brychan and Keira Marshall as top two candidates; the only ones likely to be elected. At fourth, he won’t be selected

Tom
Tom
3 months ago
Reply to  Alwyn

I think calling Trump the C word is the least of his worries

David J
David J
3 months ago

I am a newish member of Plaid Cymru. Given the overwhelming right-wing bias of the British media, and the fact that they lose no opportunity to attack anyone remotely left wing, it is so important that all left – wing politicians (whether elected or not) do not give them any ammunition. It is equally important that Plaid and other left parties do proper checks on their candidates.
As for the candidates and elected politicians, my advice is simple and easily followed; “don’t be a dick”!

David Richards
David Richards
3 months ago

“In addition to these concerns we then have Neil’s choice of career and employer”…..unlike numerous folk connected to labour in Wales not everyone has a choice of a cushy job in the third sector. And how on earth is Mr Roberts responsible for anything doug barrowman might have done during the covid pandemic?

Philip Bramley
Philip Bramley
3 months ago

Left wingers and hypocrisy seems to go hand in hand, I see our Angie has just bought as small holiday pad for £800,000 .

David J
David J
3 months ago
Reply to  Philip Bramley

No hypocrisy from right-wingers of course, since they have no morals to live up to and are blatant about their selfishness.

Uhh
Uhh
3 months ago
Reply to  Philip Bramley

Angela Rayner is a liberal, not a leftist. Learn the difference.

Brychan
Brychan
3 months ago

This is what happens when you defenestrate people like Neil McEvoy. Need to check who’s still in the room before chucking someone out of the window.

Uhh
Uhh
3 months ago

Couldn’t care less about the Trump insult, but predatory payday loans? Come on man…

Anonymous
Anonymous
3 months ago

I see this person insulted ALL Americans too – charming fellow.

Matt Davies
Matt Davies
3 months ago

Oh for goodness sake. What on earth are they thinking.

Chris Davies
Chris Davies
3 months ago

Neil Roberts also voted for Brexit and voted for Fararge’s Party in 2019 Euro elections and the Conservatives in the 2019 General.

Julie Howells
Julie Howells
3 months ago
Reply to  Chris Davies

Is this true?!

Chris Davies
Chris Davies
3 months ago
Reply to  Julie Howells

See this:

NR — Postimages

Freya Nolton
Freya Nolton
3 months ago
Reply to  Chris Davies

It’s called Democracy, incase you did’nt know

SundanceKid
SundanceKid
3 months ago
Reply to  Chris Davies

Research shows that a third of those in Wales and Scotland who want independence also supported Brexit. The anomaly between Plaid and Brexit might not be as stark as you might imagine. He may be more to the right than most Plaid members but I don’t think they should exclude anyone who broadly embraces the party’s fundamental policies, just because they don’t agree with every single one of them. Indeed, you’d be hard-pressed to find a party out there that represents your views on all major policies. To appeal to the majority, all parties (including Plaid) will have to field… Read more »

Last edited 3 months ago by SundanceKid
Freya Nolton
Freya Nolton
3 months ago

He’ll be right at home working for Plaid then

A8374&38
A8374&38
3 months ago

The tweets seem like fair comment. The job is more of a criticism.

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