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Plans unveiled to champion older people in Wales

20 Apr 2022 3 minutes Read
Image from Welsh Government

The Welsh Government has announced details of a new strategy which aims to champion older people in Wales and challenge the way we think about ageing.

Julie Morgan, the Deputy Minister for Social Services has published the new delivery plan, written in partnership with older people and their representatives, which aims to raise awareness of older people’s rights, tackle age related poverty, improve public services and spaces and reduce loneliness by promoting volunteering to encourage more people to connect with their communities.

In addition, the Welsh Government has made funding worth £1.1 million available to encourage local authorities across Wales to ensure older people are involved in the design and planning of local services.

Specific actions in the plan include:

  • Support for older people to become digitally confident
  • continuation of the ‘All Age Apprenticeship Programme
  • support for businesses to be more age-inclusive in retaining, retraining and recruiting older workers
  • funding improvements to bus infrastructure to ensure more stops and key interchanges are fully accessible to all
  • addressing fuel poverty and energy efficiency
  • increasing the take up of pension credit.

Life of dignity

Deputy Minister for Social Services, Julie Morgan said: “We want to create a Wales where everyone looks forward to growing older and age is celebrated. Our Vision is for an age friendly Wales that supports people of all ages to live and age well. Too often getting older is linked to illness and decline and older people’s contributions to society are overlooked.

“From making sure housing supports people to age well, to creating opportunities to keep healthy and active, this plan outlines how we will work across government and with key partners, including the Older People’s Commissioner, to reject ageism and realise our vision of an age friendly Wales.”

Age Cymru’s chief executive, Victoria Lloyd added: “Older people are facing unprecedented challenges right now.  Many have been struggling to make ends meet for several years but the challenge has risen to frightening levels this year with rising fuel bills and household expenses.

“This comes on top of the challenges of anxiety, isolation, and emotional health that many older peoples have faced over the last two years through the pandemic and associated lockdowns.  There is much to do in creating an age friendly Wales and the plan is rightly broad in scope.

“Action to tackle poverty and the crippling effects it has on older people’s lives and measures to increase awareness of human rights amongst all of us so that older people can live a life of dignity and one of their own choosing are priorities.

“We are keen to work with the Welsh Government to realise their age friendly ambition for Wales.”


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