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Sainsbury’s predicts flat profits as grocery price war heats up

17 Apr 2025 2 minute read
Sainsbury’s – Image: Andrew Matthews

Sainsbury’s has indicated that profits will be flat over the next year as it faces intensifying competition from rivals on price and a surge in costs.

It came as the UK’s second largest supermarket chain reported that sales and profits grew over the year to March.

The retailer said full-year sales, excluding fuel, rose by 4.2% to £26.6 billion as it increased its share of the UK grocery market.

Meanwhile, retail underlying operating profits rose by 7.2% to £1.03 billion for the year.

It told shareholders that these profits will be about £1 billion for the new financial year as stronger sales volumes are expected to be offset by weaker profitability.

Earlier this month, rival Tesco said it would see weaker profits as it sets more money aside to invest in price cuts.

Fortunes

It comes amid pressure from Asda, the UK’s third largest chain, after its returning boss Allan Leighton said it would slash prices in a bid to turn around its fortunes.

On Thursday, Sainsbury’s said it was growing market share after investing £1 billion in improving its pricing.

The company also said it was launching its “biggest investment in expanding our store space in over a decade”, with about 40 new stores opening this year.

Grocery sales grew by 4.5% for the past year, while sales at its Argos arm slipped by 2.7% to £4.9 billion.

Momentum

However, the retailer said it has started the new financial year with “good trading momentum” across all its brands after Argos grew in the final quarter.

Simon Roberts, chief executive of Sainsbury’s, said: “We have created a winning combination of value, quality and service that customers love, investing £1 billion in lowering our prices.

“Our belief in the strength of Sainsbury’s offer has driven our decision to make our largest investment in expanding our store space in over a decade as we open supermarkets in key new locations and extend food space within many of our existing stores.”


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Evan Aled Bayton
Evan Aled Bayton
22 days ago

The question is whether Asda or Morrison’s will go out of business first both being indebted by private finance and realistically unable to compete with Aldi and Lidl. Morrison’s has never really recovered from its ill-fated takeover of Safeway.

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