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Shop price inflation ‘normalising’ one year on from peak, figures show

30 Apr 2024 2 minute read
Supermarket check out

Shop price inflation is showing signs of normalising one year on from its peak in long-awaited relief for households, new figures show.

Prices in April were 0.8% higher than a year earlier, the lowest growth since December 2021, according to the British Retail Consortium (BRC)-NielsenIQ Shop Price Index.

The figure is down from 1.3% in March and below the three-month average of 1.4%.

Products other than food actually entered deflation, at 0.6% lower than a year earlier, down from 0.2% inflation a month earlier, as clothing and footwear prices in particular fell where retailers ramped up promotions to encourage consumer spending.

Food inflation slowed to 3.4%, its lowest growth since March 2022 and the 12th consecutive drop.

Fresh food inflation slowed further, to 2.4% from 2.6% in March, driven by butter, fish and fruit prices continuing to fall due to easing input costs and intense competition between grocers.

Geopolitical tensions

BRC chief executive Helen Dickinson said: “While consumers will welcome the lower shop price inflation, geopolitical tensions and the knock-on impact on commodity prices, like oil, pose a threat to future price stability.

“Retailers will continue to do all they can to keep prices down, but Government has a role to play with pro-growth policies that allow businesses to invest in the customer offer.”

Mike Watkins, head of retailer and business insight at NielsenIQ, said: “Whilst topline retail growth has slowed in recent weeks as food inflation has fallen, it is good news for shoppers that the cost of their grocery shop is starting to stabilise and that the prices of many non-food goods are now cheaper than a year ago.

“To help shoppers manage household budgets, retailers continue to promote and this provides further savings and we expect this to continue to help drive overall demand.”

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22 days ago

Good job the wage increases kept up and all the food banks are now closed cos people can afford to live and mortgages have not rocketed and no fault evictions are a thing of the past and affordable rents are easy to get in nice clean properties. Also we are not demonising people in care system and needing benefits and sick leave is well paid and not impossible to get.

22 days ago
Reply to  Jeff

I wonder what the next excuse will be for jacking up prices ? Oh yes, the wet weather will serve a purpose for a few months, then if we have some good weather that too will be enrolled as a serious damaging event. We must be daft to swallow all that garbage.

22 days ago
Reply to  hdavies15

brexit and climate change now hitting home.

For the first time ever I had plants rot in the pots in the garden over the wetest winter for a long time. I imagine that a farmer will see that multiple times over.

22 days ago

Tesco’s recent announcement of a profit of £2.4bn, up from a previous £800m, clearly shows that huge increases in prices was not necessary. It just proves that they, like others, were merely profiteering on the back of a war and other grim situations.

Last edited 22 days ago by Frank
22 days ago
Reply to  Frank

I’ve been banging on about this since the first few months of the rising rampant inflation. I suspect that inflation had been creeping up even before this so called cost of living crisis was declared. Indices were somehow deflated – it’s not a bang on accurate figure anyway. So now it’s normalised and we’re all feeling effin’ great again ! Who is kidding who ?

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