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The Sun says it’s ‘time for a change’ as it backs Labour at General Election

03 Jul 2024 4 minute read
Labour Party leader Sir Keir Starmer launches his party’s manifesto at Co-op HQ in Manchester.Photo Stefan Rousseau/PA Wire

Labour has received the backing of The Sun at the General Election, as the newspaper insisted: “It is time for a change”.

The tabloid said it believes the Conservatives, over the past 14 years, have become a “divided rabble, more interested in fighting themselves than running the country”.

It added the Tories “are exhausted” as it switched its endorsement to the Labour Party.

It said Labour leader Sir Keir Starmer has “fought hard” to change the party since the days of Jeremy Corbyn, adding it is “still a work in progress”.

It noted “there are still plenty of concerns about Labour”, including on immigration and possible tax rises, and it also noted Sir Keir being an “ex-Remainer” when it comes to Brexit.


The newspaper, which has a record of backing the party which then wins the most seats, added: “He has a mountain to climb, with a disillusioned electorate and low approval ratings.

“But, by dragging his party back to the centre ground of British politics for the first time since Tony Blair was in No10, Sir Keir has won the right to take charge.”

An image of Thursday’s front page alludes to the struggles of England manager Gareth Southgate at the Euros as it states: “As Britain goes to the polls, it’s time for a new manager (and we don’t mean sack Southgate!)”.

The Sun threw its weight behind Labour at the 1997 general election won by Tony Blair before switching its allegiance to the Conservatives in September 2009.

Copies of The Sun were banned from Labour’s annual gathering following a decision taken when the conference was held in Liverpool in 2016.

A widespread boycott of the paper has been in place in Liverpool due to its coverage of the 1989 Hillsborough disaster.


Shadow health secretary Wes Streeting welcomed the Sun’s endorsement.

“The Sun is shining on Labour. It’s time for change,” he said.

The Sun editorial notes there are “many policies which we support” from Prime Minister Rishi Sunak, including the Rwanda deportation plan and the commitment to scrap national insurance.

It added: “But the insurmountable problem faced by the Tories is that – over the course of 14 often chaotic years – they have become a divided rabble, more interested in fighting themselves than running the country.

“By the time Rishi Sunak moved into No 10, Britain had had five prime ministers in just 12 years. In 2022 alone, there were four home secretaries, four chancellors, and five education secretaries.

“All this upheaval, backstabbing and mayhem came at a price.”

After raising concerns over tax increases and other policies, it adds: “Put bluntly, the Tories are exhausted. They need a period in opposition to unite around a common set of principles which can finally bring to an end all the years of internal warfare.

“It is time for a change.

“Nigel Farage’s manifesto – lower taxes, less immigration, slashing the size of the bloated state – has struck a chord with millions, including many hard-working voters who supported Boris Johnson in 2019. But Reform is a one-man band which at best can only win only a handful of MPs and can never implement its policies.

“The Liberal Democrats, meanwhile, are a joke – with a leader who has spent this most depressing of campaigns pulling ridiculous stunts.

“Which means that it is time for Labour.

“There is no doubt Sir Keir Starmer has fought hard to change his party for the better, even if it is still a work in progress.”

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11 days ago

Suddenly there’s not enough vomit buckets in the world . Horrid newspaper.

11 days ago

Right at the last minute! It’s the paper that always backs the winner. “It’s the Sun wot won it !” it has been known to proclaim in the past ? Following on from The Times just the other day, and now right at the 11th hour, the Sun.

Like the Stanley Family at the Battle of Bosworth… looking at the unfolding battle from the sidelines, waiting to see which way it was going … and then piling in with the winning side at the last minute, to get all the spoils!

11 days ago
Reply to  Simmo

Whatever else Murdoch may be, he is not stupid. If he’s come to the conclusion that a Labour government is inevitable, he’ll be keen to be on the right side of them right from the start as they will be making decisions that will have an effect on his business interests.

robin campbell
robin campbell
11 days ago

For Tory read Labour

Mab Meirion
Mab Meirion
11 days ago

New boss same as the old boss…King Fat Cat…can’t help but get fooled again…PT

11 days ago

So the Sun endorses New Tóraidhe and all its U-turns on manifesto promises – squeeze NHS, public services and social care, but hey, the tax take’s going to go up to 37% from 33% in the next 4 years, with fiscal drag (sorry pensioners), so that’s alright then, at least the top rate won’t go up – phew!

11 days ago

That’s how you know Starmer is evil too. The last time Darth Murdoch instructed his minions to vote Labour, you lot elected the war criminal Blair

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