Tourism tax plans move closer with rates set to rise

Chris Haines, ICNN Senedd reporter
Plans to bring in a tourism tax cleared the first hurdle in the Senedd, with the Welsh Government set to raise the rate to £1.30 per night per person.
Senedd members voted in favour of the tourism tax bill following a debate on April 1 during which ministers announced plans to raise the rates to create an exemption for children.
If the bill completes its passage through the Welsh Parliament, £1.30 per person before VAT could be charged on overnight stays in hotels, B&Bs and self-catering accommodation.
A lower rate of 80p would apply to hostels and campsites, with the 22 Welsh councils given powers to decide whether to introduce a local levy from 2027 at the earliest.
An estimated £264m would be raised if all councils chose to introduce the levy in the decade to 2035, against total costs of £313m to £576m, according to an impact assessment.
‘Less than a sausage roll’
Mark Drakeford led the “stage-one” debate on the general principles of the bill, which would also establish a mandatory register of visitor accommodation providers.
Pointing out that visitor levies are common across the world, the finance secretary stressed councils would have an option rather than an obligation to bring in a levy.
The former first minister argued the levy – which he said would cost less than a sausage roll – will be simple, straightforward and fair, with lower rates than in comparable destinations.
On calls for children to be exempt, Prof Drakeford said an amendment would exempt under-18s from the lower band, with the rates each rising by 5p from £1.25 and 75p.
“I must emphasise that any reduction in the broad base of the levy has to be made up by higher charges on those visits that remain in scope,” he said.
He told the Senedd a power for councils to charge a premium on the rates will be retained.
‘Shame on you’
The Conservatives’ Sam Rowlands warned that tourism providers are deeply concerned about the proposed tax, with the sector accounting for around one in eight jobs.
The shadow finance secretary said the Welsh economy can ill afford an annual £47.5m hit, urging ministers to “axe the tax” and opposing the “assault” on the tourism sector.
Mr Rowlands stressed that already under-pressure tourism providers pay into the system through VAT, national insurance, corporation tax and business rates.
While welcoming moves to exempt children from the lower rate, the former council leader raised concerns about education and voluntary organisations being hit by the tax.
His colleague Janet Finch-Saunders described the tax plans as disgusting. “Shame on you,” she said, accusing members on other benches of letting tourism businesses down.
She warned Wales could become a “no-go area” with tourists deterred by the tax, voicing concerns about projected costs of up to £576m over the next decade.
‘Unsustainable’
The tourism tax bill was introduced as part of the Welsh Government’s co-operation agreement with Plaid Cymru between 2021 and 2024.
Luke Fletcher, the party’s shadow economy secretary, said: “The reality is that the current way in which we do tourism isn’t sustainable in the long term.”
Pointing to a tourism tax introduced in Manchester in 2023, he told the Senedd: “Wales isn’t acting in isolation here but is moving in step with places both in and outside of the UK.”
His Plaid Cymru colleague Siân Gwenllian argued raising a small levy would improve the visitor experience and services for people living in an area all year round.
Senedd members voted 40-15 in favour of the bill, with one abstention.
The bill now moves to stage two, detailed amendments in the finance committee, before a further amending stage in the Senedd chamber and a stage-four vote on the final version.
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This policy is surely missing a trick by not having a third rate – say £3 – for 4/5* hotels.
And the Cons insistence on presenting costs over a decade is baffling. Why not go for the full century and make it a really really big sounding number.
This is the stupidity of labour… if they are serious about this idiotic policy at least taper it on star rating.. people who stay in 5* hotels can afford to pay more than those staying in lesser accommodation. Double it in cardiff on millennium stadium days. Supply and demand. That is where they can make up the money for not taxing children.
Exactly
If you’re against tourist tax, shut up.
Every other country has it and they’re not *instert nationality*phobic. Grow up.
England ain’t got it neither do Uzbekistan.
Manchester’s in England?
“Tourist tax is usually included in the hotel bill, and private hosts pay the tourist tax on behalf of the guest”
https://www.gov.uk/foreign-travel-advice/uzbekistan/entry-requirements
There are opinions that may differ from yours, you do realise that, don’t you? They also have the full and complete right to be expressed, telling people to “shut up” will probably not bring them around to your way of thinking.
Many countries have some variety of tourist tax – some varieties being pretty crude and basic. For instance, back in 2004, when I was younger and fitter, my partner and I holidayed in Bulgaria where, in the aftermath of the Soviet bloc era, there was manifestly a sad level of poverty and economic stress. We quickly discovered when we visited tourist attractions that the admission charges for foreign visitors were very different from those levied on locals. We cheerfully paid more, because we could well afford it. Indeed, for us, the charges still seemed to us to be very reasonable… Read more »
If you read the evidence those other places you talk about have tourists 12 visiting months a year not for a short summer period.
With investment from a visitor levy the “short summer period” can be extended. While there will always be a weather related peak there’s no reason for the rest of the year to be barren.
Finland, Norway and Sweden don’t have a tourist tax and there are more countries.What other countries don’t have either is an inept myopic government who loves the sound of themselves rather than the people’s concerns and voices.
Maybe people should pay in sausage rolls as Drakeford suggests (plus VAT of course).
Norway is introducing a 5% levy this summer.
Source: https://www.forbes.com/sites/davidnikel/2024/12/05/whats-new-about-norway-travel-in-2025/
They also have better roads, better rail, and politicians who listen to their electorate.
Of course they do. They collect 42% of their GDP in taxes vs 33% in the UK. Are you arguing for a much higher tax burden in return for everything being better?
Wether you like it or not, tourism is the lifeblood of many parts of Wales. The argument; ‘everyone else does it….’ is simplistic to the point where we teach it to our children in order to curb idiotic behaviour.
If you’re serious about making tourism obsolete (because that’s what you’re advocating, wether you realise it or not) then the responsibility is YOURS to find something suitable to replace it before wreaking our countries golden cow.
If it was going to damage tourism then everyone else wouldn’t be doing it. When did you last choose not to visit somewhere because of a visitor levy? Exactly. So why expect different behaviour from others?
My bookings were 40% down last year and this year’s look to be similar.
Is this the best way to raise revenue? What other options have been considered?
There doesn’t seem to be any alternative. The unsustainability of mass, unregulated low-yield tourism in Wales is approaching critical mass in terms of its impact on rural and coastal communities in the tourist playground regions; this makes it essential to raise funds towards the cost of repairing and improving infrastructure in the areas affected. Which is what other countries do.
Are you saying that £1.50 is going to make the difference between someone staying with you?
The big thing that doesn’t get publicised much is that the money raised is spent locally, to improve facilities!!
The last thing that should happen in a downturn is councils to slash their spending in areas that support their visitor economy but that’s what happens. Only a hypothecated visitor levy can ensure the sector continues to be supported when there are huge pressures on other council services.
So a Welsh family attends a family wedding in Pembrokeshire and all have to stay the night in a hotel due to the area and travel from within Wales and still pay the tax not tourists are they.
Bit of an odd argument seeing as it will be less than the cost of the booze.
Wont stop me travelling Wales and I have been doing it for decades. That means I also book directly with the hotel/B+B and eat local. Far rather the hotel doesn’t lose on booking fees from third party agents even if its a few bob cheaper for me. And I don’t airbnb.
That’s why it’s a visitor levy not a tourist tax.
It pays to keep facilties open and maintain the area for residents. eg. Public Toilets and roads.
Take Cardiff. If there is a big event at the stadium the hotels will be full, hotel prices will be hiked and the hotels would have made a mint. The tourism tax would enable the Council to use the money raised to pay for extra cleaning of Cardiff streets. Those against the tax would prefer the extra services not to happen (rubbish strewn streets) or for hard pressed families to pay.
Not only cleaning but they could improve public transport to benefit both the visitors and locals. And imagine if it was a very reasonable 5% on those £400 rooms – £20 per night into the coffers!
Fully support the idea of a tourist tax but also support the idea it should be tapered according to the star rating/cost of the accommodation per night.
It’s odd that a Labour government would design a regressive tax that’s disproportionately higher for the less well off.
You know its an outstanding idea when you see the people it offends.
If the funds are ring fenced so they can only be put back in the communities, that would be amazing.
Tourism tax requires a very large and potent bureaucracy to implement it, otherwise your only means to collect the tax is to raise the costs of everything in order to collect it effectively. Remember, you can’t just apply it to the English and let everyone else get away with a free-pass. Technically, it would effect Welsh people travelling to other counties within Wales for their holidays. Look up the word tourist and it mentions nothing about people visiting other countries. It just refers to someone on their holidays. It just seems to me it’s a bad idea in theory, a… Read more »
How would you prefer to fund investments in the visitor economy or are you happy for visitor infrastructure like paths, toilets and free museums to be closed because councils have more urgent priorities? Nothing puts visitors off more than everything being filthy, broken, closed or boring. Yet you’d prefer this to someone already paying £100 per night for accommodation paying an extra £1.30 towards the upkeep and improvement of the place they’re visiting. Are you working for a rival visitor destination?
Wales as been going down the pan for years and not just on the Rugby field, left years ago and now live on the other side, better everything, schools, hospital s, roads and now another one of Mark Dreadfuls ideas to make Wales an even worse place to live. Wonderful.
Yet here you are.
People are already choosing elsewhere because of the 20 mph speed limits, this will just compound issues even further. Plus labour won’t use this tax for any good as they have shown for years!
Anyone who chooses not to visit someone else’s community because they’re being asked to drive slightly slower is an ASBO in waiting. Their absence will improve everyone else’s experience.