Support our Nation today - please donate here

Viewing figures for S4C hit five-year peak  

14 Jul 2023 3 minute read
S4C’s football coverage has helped bring a younger audience to the station. Photo Nick Potts. PA Images

The number of weekly viewers watching S4C in Wales is up 8% on last year, the highest figures reported by the Welsh language broadcaster in the last five years.

S4C’s Annual Report for 2022-23 also notes a jump in the numbers watching the channel aged 16-44, which is at the highest level for the last ten years.

Investment to transform viewing platforms led to 10% growth in viewing on S4C Clic and BBC iPlayer, while the number of hours watched on YouTube almost doubled within a year.

The latest figures confirm S4C is bucking the broadcasting trend of an ageing audience and decline in traditional linear TV viewing.

S4C’s success in attracting younger viewers to programmes such as Gogglebocs Cymru, Pen Petrol and Wales international football games has driven down the average age of viewers over the past five years.

It has also led to an increase in linear TV viewing.

Commercial strategy

Following the launch of S4C’s new commercial strategy last year, drama series Dal y Mellt was sold to Netflix, and S4C’s first drama co-production with Channel 4, Y Golau was sold internationally.

While the first year of S4C’s new strategy led to growth, the annual report stresses that the broadcasting landscape remains a challenging one that is changing rapidly.

Rhodri Williams, Chair of S4C’s Unitary Board said: “During last year we saw significant progress in the transformation of S4C from being a linear only TV channel to a creative, multi-platform content publisher.

“The availability of our content on a variety of digital platforms has meant that more people are watching, especially younger viewers.

“Availability and prominence go hand in hand, and that’s more important than ever to ensure audiences can enjoy the wealth of engaging content available for them in the Welsh language.

“We welcome the decision by the UK Government’s Department for Culture, Media and Sport to provide additional funding to S4C from April 2022, and the proposed plans to legislate to ensure prominence for public service broadcasters and we look forward to the legislation coming into force.”

Sian Doyle, Chief Executive of S4C, added: “I’m pleased that our content has led to growth on all our platforms, our strong performance among younger viewers and our success in selling programmes internationally.

“This growth is testament to the enthusiasm and effort of S4C staff and our partners in the sector here in Wales.

“It is also great to see the continuation of the growth in our 2022-23 figures for the first quarter of this year as well.

“S4C is proud to promote the Welsh language, to encourage people to learn and to raise people’s confidence to use Welsh.

“Our intention is to reflect Wales as a whole – the wide range of people and stories that exist across our country.”

Support our Nation today

For the price of a cup of coffee a month you can help us create an independent, not-for-profit, national news service for the people of Wales, by the people of Wales.

Notify of
Newest Most Voted
Inline Feedbacks
View all comments
Steve A Duggan
Steve A Duggan
9 months ago

Well done S4C. At a time when unionists and British/English nationalists are attacking the language it good to see their attacks are coming to nothing.

9 months ago
Reply to  Steve A Duggan

No such thing as British nationalist as Britain isn’t a country. Besides, you cannot be Pro Britain and anti Wales, as the people of Wales are THEE British. It’s an oxymoronic position to have.

Wogan Jones
Wogan Jones
9 months ago
Reply to  Riki

Britain is not a country. That is correct. However many incorrectly consider it to be and treat it as one and refer to it as one. They can be correctly referred to as British Nationalists in that context.

9 months ago

Great to see more interest in the beautiful language.

9 months ago

mae’n hen bryd i’r Newyddion gael isdeitlau Cymraeg; pam dim ond Saesneg?

Our Supporters

All information provided to Nation.Cymru will be handled sensitively and within the boundaries of the Data Protection Act 2018.