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Welsh creator of Wordle sells the game for at least $1m after its success becomes ‘overwhelming’

01 Feb 2022 4 minutes Read
Screenshot of https://www.powerlanguage.co.uk/wordle/. Josh Wardle (website/game), Berrely (vectorizing)

The Welsh creator of the game Wordle has sold it to the New York Times for at least $1m.

Josh Wardle, who lives in Brooklyn, but grew up in Llanddewi Rhydderch, near Abergavenny, said that the success of the game had become “a little overwhelming”.

The New York Times said it has acquired the game for a price tag “in the low seven figures”.

They said that Wordle would remain free to play for now and no changes would be made to its gameplay. The game has spread virally due it setting the same word for everyone each day and allowing everyone to share their route to success – or not – on social media.

Josh Wardle said that the sale was a response to the fact that the game had become “bigger than I ever imagined,” which wasn’t much of a feat, he said, as he created it for his girlfriend.

“It has been incredible to watch a game bring so much joy to so many, and I feel so grateful for the personal stories some of you have shared with me – from Wordle uniting distant family members, to provoking friendly rivalries, to supporting medical recoveries,” he said.

“On the flip side, I’d be lying if I said this hasn’t been a little overwhelming. After all, I am just one person, and it is important to me that, as Wordle grows, it continues to provide a great experience to everyone.

“Given this, I am incredibly pleased to announce that I’ve reached an agreement with The New York Times for them to take over running Wordle going forward. If you’ve followed along with the story of Wordle, you’ll know that NYT games play a big part in its origins and so this step feels very natural to me.

“I’ve long admired the NYT’s approach to their games and the respect with which they treat their players. Their values are aligned with mine on these matters and I’m thrilled that they will be stewards of the game moving forward.

“When the game moves to the NYT site, it will be free to play for everyone, and I am working with them to make sure your wins and streaks will be preserved.
Thank you all for playing and making Wordle an unforgettable experience.”

‘Connect’

Josh Wardle, who went King Henry VIII School in Abergavenny, went on to study Media Arts, at Royal Holloway, University of London.

He has worked for the likes of tech giant Reddit, and Pinterest, said that he and his partner played it for fun on their sofa, and other users began to join them, with the game going on to become an unexpected viral hit.

On the success of Wordle, he told The Guardian earlier this month: “It going viral doesn’t feel great to be honest. I feel a sense of responsibility for the players. I feel I really owe it to them to keep things running and make sure everything’s working correctly.”

But he added that he takes comfort in knowing that the game has helped people at a difficult time, saying: “I get emails from people who say things like ‘hey, we can’t see our parents due to Covid at the moment but we share our Wordle results each day’.

“During this weird situation it’s a way for people to connect in a low effort, low friction way.”

“Even though I play it every day, I still feel a sense of accomplishment when I do it: it makes me feel smart, and people like that.”


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GW Atkinson
GW Atkinson
3 months ago

King Henry VIII School in Abergavenny. That’s the pos who annexed our country, right? And we have a school in Wales celebrating this tvrd?

hdavies15
hdavies15
3 months ago
Reply to  GW Atkinson

Are you proposing to erase all references to “bad” history ? It would be far better to educate people properly about our history, good and bad, so that bigots don’t feel compelled to wander around rubbing out the bits they don’t like. Pupils and adults need to be told a lot more about events in our history and not just singular events or individuals but about processes like annexation and attempts at assimilation which continue to this day.

GW Atkinson
GW Atkinson
3 months ago
Reply to  hdavies15

No, just to not celebrate scumbags and put them on a pedestal when they tried to wipe out your countries very existence. How is this educating anyone about him when naming a school after him makes him out not to be anti Welsh? It’s like naming a school after Savile and then expecting that to educate people about him.

Last edited 3 months ago by GW Atkinson
Kerry Davies
Kerry Davies
3 months ago
Reply to  GW Atkinson

The school was founded during Henry’s reformation based on a former monastic school and using property and land released by the dissolution of religious houses. It owes it’s existence to Henry and has been called that for 480 years.
Good luck getting it changed by airbrushing it’s history. While at it can you sort out the tractor production figures?

Mawkernewek
3 months ago
Reply to  Kerry Davies

released, as in stolen

I.Humphrys
I.Humphrys
3 months ago
Reply to  hdavies15

Sure, so we should have a Boris Johnson Primary to remind us then?

hdavies15
hdavies15
3 months ago
Reply to  I.Humphrys

Now you are taking the p**s ! The naming of that school dates from a far earlier era, probably one of the oldest of its kind, when there was a lot of ignorance about the detail of history. Nowadays we are not likely in this part of these islands to name anything after Boris but all sorts of places still get named after some famous people many of whom have skeletons in their cupboards. Just get the full story out there and at least people will get the context.

Ian
Ian
3 months ago

Bringing the discussion back to the article, why don’t we all celebrate his success, rather than allow ourselves to be distracted by where he was educated?
(Or one person’s petty dislike for something that’s irrelevant!)
I’m getting fed up people finding any reason to be critical of every minor thing in their sphere.

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