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Plaid Cymru wants broadcasting powers devolved to Wales – how the conversation is changing

28 Jun 2024 4 minute read
Plaid Cymru leader, Rhun ap Iorwerth

Jamie Medhurst, Professor of Film and Media, Aberystwyth University

In their 2024 general election manifesto, Plaid Cymru says they will “support the devolution of broadcasting powers to Wales”.

This would include the power to regulate, oversee and secure accountability for broadcasting and communications within Wales.

They also call for “the establishment of an independent Broadcasting Authority for Wales” and say they “see no reason why governance of S4C should be in the hands of Westminster, rather than our democratically elected representatives in Wales”.

Mounting pressure

The manifesto is responding to mounting pressure among some Welsh political parties for control over broadcasting to be devolved to Wales.

In December 2021, the Welsh Labour government and Plaid Cymru announced a new cooperation agreement that outlined several policy commitments over the next three years.

Among them was the creation of a new shadow broadcasting and communications authority, which would draw up plans to devolve broadcasting and communications powers to the Senedd (the Welsh parliament).

This signified a major shift on the part of the government that had, until that point, argued that broadcasting and media policy matters should be a matter reserved for the UK government.

Although Plaid Cymru withdrew from the cooperation agreement in May 2024, Vaughan Gething’s plans to establish an authority to oversee broadcasting and communication in Wales are still going ahead.

In addition to calls in the report of an expert panel established in the wake of the cooperation agreement, the independent thinktank, the Institute of Welsh Affairs undertook research and published reports in 2023 that supported the move of broadcasting and communication control from London to Cardiff.

Senedd Committee 

Then in March this year, the Senedd Culture Committee published its report on public service broadcasting in Wales. Again, it called for the devolution of powers to Wales.

Writing in a recent special issue of Political Quarterly, which focused on the future of public service media, my colleague, Siân Nicholas and I discussed public service broadcasting in Wales, past, present and future, and raised the issue of devolving broadcasting powers.

We concluded that, as things stand, it would be a difficult thing to do. That’s because it would require legislation from the UK government to allow any kind of transfer of powers from the Department of Digital, Culture, Media and Sport to the Senedd.

But things have changed. We are now facing the prospect of a Labour government in Westminster working with a Labour government in Wales.

Will this changed political dynamic result in a change of policy?

The crunch question is what kind of powers could and should be devolved? Which broadcasters? S4C, the Welsh-language broadcaster, is an obvious candidate, but what about the BBC’s Welsh services on radio, television and online in English and in Welsh?


That might mean a more federal structure to the BBC’s operation. And what about ITV Cymru Wales? Devolving regulatory powers from Ofcom might also be a way forward in making broadcasters more accountable to Welsh audiences.

There are, at this stage, more questions than answers – but that is not to say that these are unanswerable.

If broadcasting powers – in some shape or form – are devolved to Wales, what would that mean for the rest of the UK? It’s interesting to note that the Scottish National Party have also highlighted broadcasting in their general election manifesto, arguing that:

Broadcasting is a crucial platform to showcase Scottish life and culture, but with power over broadcasting reserved to Westminster we are restricted in our ability to ensure it better reflects the needs and priorities of Scottish audiences.

This is an important aspect to consider – what broadcasting policy might look like in an increasingly devolved UK. The current UK government is opposed to devolving powers over broadcasting. And while the Labour manifesto talks of strengthening the links between Westminster and Cardiff Bay should it form the next government, broadcasting is not mentioned specifically.

But it is a question that I, and colleagues from the universities of Ulster, Glasgow, and Goldsmiths are hoping to answer in a new research project. If funded (and we won’t know until later this year) we will bring academics, policymakers, broadcasters and members of the public together to discuss, debate and maybe shape policy.

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16 days ago

Westminster wanted to devolve S4C when PC was in coalition with Labour between 2007 & 2011, but Plaid said no; would have been a good blueprint for what it’s suggesting now.

Richard Davies
Richard Davies
16 days ago
Reply to  Dewi

Do you know why Plaid Cymru said no?

I understand that devolution of S4C at that time included its funding but there wouldn’t have been any increase in the budget from the treasury that Cymru receives, so Cymru would’ve been financially worse off.

16 days ago

the Labour manifesto talks of strengthening the links between Westminster and Cardiff Bay should it form the next government.

This doesn’t necessarily sound like more devolution to me, it could even be the opposite.
I remember the language in one of the manifestos sounded more like a managerial relationship between Westminster and the devolved governments, than a government to government relationship of equals. It might have been Labour, or else it was Tory, I can’t remember now.

Dirk Hustler
Dirk Hustler
15 days ago
Reply to  Mawkernewek

Devolution of new powers is different to reforming intergovernmental relations. Both are needed and both are important but they are not the same.

And it shouldn’t need the same colour government on both ends of the M4 for things to work properly. Plenty of states around the world function normally with different parties running different tiers of government, such as Australia, Canada, Germany and the US. We should be learning from those that already solved the problem.

15 days ago

Why are we asking for things that should be ours to begin with? Just setup your own bodies, you don’t need consent from a foreign nation. Especially the country in which has shown its hand multiple times throughout history about how they see us.

Dirk Hustler
Dirk Hustler
15 days ago

There’s a few other potential benefits to devolved broadcasting. Obviously a separate Eurovision entry. But there’s also an opportunity to reframe the insular UK-then-America news agenda by carrying a much wider range of international news channel on Freeview. Also within the UK it’s too easy to live in ignorance about neighbouring regions and nations which feels almost like a divide and rule policy. For a start all the regional channels like BBC Alba should be available on Freeview.

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