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Watch: Dragons reveal new name and badge in rebrand from region to club

27 Jun 2022 2 minute read
Picture by Dragons RFC

The Newport-based Dragons have announced a rebrand as Dragons RFC.

A new club logo comprises three fleurs-de-lis – symbolic across many crests in the Dragons’ region – with colours of black and amber to represent Newport, plus the blue of Monmouthshire and Gwent.

“Our new name makes it clear – we are a rugby club,” the Dragons said in a statement.

“This is a message we know strikes home with our supporters. We all see ourselves as a club, and we feel strongly about that.

“This does not detract from us representing our region or the people of Gwent. But we are being authentically true to what we have always been, and now our name reflects this.”

David Buttress, chairman of the United Rugby Championship outfit, added: “We are excited to welcome in a new era at our great club, and this change comes in the wake of a robust, challenging and honest debate over the past 12 months.

“Opinions and feedback have been canvassed to ensure the club has a brand that feels authentic and true to us.

“This is a new direction for our club. We are not losing our identity, we are evolving and growing.”

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1 month ago

I’m confused. So that’s 2 names and 2 logos? Genius marketing.

Not My Real Name
Not My Real Name
1 month ago

Why in the blue hell are the Newport Dragons rebranding with the French Royal crest? They are synonymous with French Royalty and nothing whatsoever to do with whatever area the Newport Dragons are pretending to represent today. And on that note, Superclub “Regional” rugby, since it first went down that awful route, has often tried to abandon the geographical monickers in the hope of drawing in larger crowds than their usual derisory numbers. We ALL know that regions were a stitch-up by Llanelli, Swansea, Cardiff and Newport (having screwed over Bridgend and Pontypridd) Also, what is it with Welsh Rugby… Read more »

1 month ago

The 3 fluers de lise are on the Monmouthshire arms and are said to be based on the arms of the Kingdom of Gwent. K. of Gwent pre-dates K. of France by 300 years. But I suspect that the arms of Gwent were concocted by some romantic herald in the middle ages and weren’t ever really used in the ancient Kingdom.

Barry Taylor
Barry Taylor
1 month ago

Just Newport by another name. Same as before. And they wonder why they don’t get much support from the rest of Gwent! “Regional” rugby was botched from the start, and it has been a failure. The Dragons being so Newport-centric pretty much disenfranchised the thousands of rugby supporters in Gwent who supported other clubs than Newport. And where are they now? Some – like me – still support their clubs like they did before “regional” teams were brought in. Others have been lost to other sports. In my not-so-humble opinion, all the “regions” should be scrapped. The system has failed.… Read more »

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