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Famous hotel which has had poor reviews launches new entertainment concept

16 Apr 2026 3 minute read
The Grand Hotel. Photo Imcall, CC BY 3.0

One of Wales’ most famous hotels is to launch a brand new entertainment concept, announced this week by its owners.

Britannia Hotels has named Llandudno’s Grand Hotel as one of four venues to rollout its new entertainment break concept.

It will see the hotel group invest more than £1m in the idea of an all-inclusive entertainment break which will include a programme bringing together daytime activities, social games and ‘show-stopping’ live performances to create a full day-to-night experience for guests.

The landmark Welsh hotel has suffered from poor reviews in recent years amid complaints over a lack of investment, but owners Britannia has said it is spending £5m on the historic property, situated next to Llandudno Pier.

A spokesperson for Britannia said: “Designed to appeal to both adults and families, the new programme aims to revive the spirit of the traditional British seaside hotel break, where guests can enjoy a lively and sociable atmosphere and a programme of free activities and performances all included within the price of their stay.

“At the Grand Hotel Llandudno, these include gentle wellbeing sessions, arts and crafts, sporting games, interactive game shows and professionally-produced live shows led by a talented Llandudno-based entertainment team.

“The programme represents a £1m+ investment by Britannia Hotels to provide all hotels with a team of trained entertainers as well as the technology and equipment required to make the programme a success. At the Grand Hotel Llandudno, this has been additionally supported by targeted upgrades across each property, including improvements to entertainment lounges, events spaces and communal areas.”

Bob Down, General Manager of the Grand Hotel Llandudno, said: “Many people still love the idea of the classic British seaside hotel break, where entertainment and social activities are part of the experience. As a new entertainment hotel, we are bringing that spirit back to Llandudno, with a full schedule of activities, shows and performances running throughout the day and night.

“Importantly, everything is included in the price of a stay and we are retaining our existing room prices. We’re committed to offering great value while enhancing the overall guest experience, which is a key focus for us as we continue to invest in our hotel.”

Founded in 1976, Britannia has grown into the UK’s largest independent hotel group, with a nationwide portfolio of accessible and affordable hotels in key city, coastal and airport locations.

Find out more about The Grand Hotel, Llandudno HERE


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Bob
Bob
18 days ago

“everything is included in the price”

Does this mean the UK’s worst hotel chain according to Which? is going to turn Llandudno into an all-you-can-drink paradise for those that can’t afford Benidorm?

Chris Hale
Chris Hale
18 days ago

Britannia Hotels has been named the worst hotel chain in the UK for 12 consecutive years by Which?. Known for low prices, the chain consistently receives poor ratings for cleanliness, comfort, and maintenance, with 1-star ratings for bedrooms and bathrooms. Guests frequently report issues like damp, mouldy rooms and poor service.

Andy W
Andy W
17 days ago

Regardless of reviews, the hotel is putting on events as the town council is not catering for tourists. Is there a theatre open 52 weeks per year with two daily shows? Does Llandudno have any museums / bingo halls open 7 days per week? This is an issue for all accommodation providers who would employ more staff if the council supported the creation of more venues for visitors. Plus we are all seeing the continued incompetence of Transport for Wales in never marketing trips to North Wales in either Crewe / Manchester – only advertise trips to Cardiff, so are… Read more »

Bob
Bob
17 days ago
Reply to  Andy W

It’s up to destinations to market themselves which is something the visitor levy can fund.

Andy W
Andy W
17 days ago
Reply to  Bob

In the real world, individuals and organisations network, solve issues and council staff are not hidden away in offices. 2012 ish my Dad and his neighbour in Nice, France set-up The Welsh Society of Monaco; Penderyn sent them some bottles and over-time the membership was increased to include the Monaco Royal Family. Prince Albert of Monaco has been to a gala event in Swansea and is mentoring a Swansea business leader – Monaco led the economic development of Ostend, Belgium. Do you want North Wales to end up like Cardiffs bankrupt theatre group, which collapsed after government handouts were halted?… Read more »

Bob
Bob
17 days ago
Reply to  Andy W

A visitor levy will allow council staff to own exactly this sort of thing. It’s the whole point of it not, as some believe, to reduce tourism.

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