Free festival will celebrate creativity in the ‘middle of nowhere’

Abby Neve

A new festival to celebrate rural creativity is coming to Wales next month, providing a platform for Welsh creatives from ‘the middle of nowhere’ to reach a new audience.

Gŵyl Canol Unman festival will take place in Ceredigion on 19 September 2026, and will welcome local musicians, theatre companies, dance groups, artists, and small businesses.

The festival organisers from Friends of Theatr Felinfach and Theatr Felinfach hope to bring people together to celebrate the Welsh language, local culture, and creativity.

The festival organisers say the festival’s name reflects our rural nature, and how much creativity there is in the ‘middle of nowhere’.

Jan Thomas, Chair of Friends of Theatr Felinfach, said:  “We are extremely excited to be working with the theatre to launch the brand-new festival.”

“Although its name celebrates being ‘in the middle of nowhere’, we hope Theatr Felinfach will be in the middle of everything, in the middle of September, offering something for everyone with free activities and entertainment to celebrate the creativity of our rural community.”

During the day, everyone of all ages will be able to take part in different workshops by Theatr Felinfach and other practitioners with sessions varying from dance, baby reflexology, drama and more.

Among the various stalls will be Olew, Dwdlo, Y Lein and local organistations such as Ceredigion YFC, Menter Iaith Cered and more.

The entertainment programme will include local choirs and groups entertaining on the open stage all day and to close the festival, Bwca and Pwdin Reis will be performing.

Dwynwen Lloyd Llywelyn, Head of Theatr Felinfach, added:  “We are also incredibly grateful to the many local sponsors and supporters who, in big ways and small, help to make our work possible. That support from our local community means so much to us.”

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