New online magazine launching for Wales’ teenage girls

A new free online magazine for Wales’ teenage girls will be launched today.

The website for Lysh Cymru will be launched on the Urdd Eisteddfod field in Cardiff at 12pm at the Tipi Syr Ifanc with a performance by the band Gwilym.

The site’s editor Llinos Dafydd said that it will cover a wide variety of topics from current affairs, the Welsh rock and pop scene, and physical and mental health, as well as fashion and make up.

The service will not feature a physical magazine but aim straight for its audience’s smartphones through Instagram and Facebook account.

“The new online magazine will be a breath of fresh air for Wales’ teenage girls,” Llinos Dafydd said.

“There is a lot of Welsh language content for the older generation, but people’s teenage years are crucial. These are the years when they get a little bit of freedom and start to chart their own course in life.

“People will only use the Welsh language if it is fun and relevant to their own lives, and Lysh Cymru intends to tackle that issue for Wales’ teenage girls.

“The hope is to give them a voice to speak about their own real experiences growing up in Wales today.”

Despite only launching today, Lysh already has a large following on Instagram, and a number of young women have contributed Vlogs on subjects such as music, Brexit, and in one case lambing.

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