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One of the most unique retailers in the UK to open first store in Wales

12 Nov 2025 3 minute read
Interior shot of a KENJI store

One of the most unique retailers in the UK is to open its first store in Wales.

East Asian-inspired lifestyle brand KENJI is set to make its Welsh debut at St David’s Cardiff this November.

Blending modern Asian culture with a British twist, KENJI offers stylish and high-quality lifestyle goods including Kawaii plush toys and gifts, collectible blind boxes, design-led stationery and pens, homeware and accessories, as well as a unique selection of snacks and drinks.

Offering a uniquely immersive shopping experience, KENJI’s St David’s store is inviting guests to enjoy an interactive and playful space, filled with creative spirit.

An exclusive Tiny-K character figure will welcome guests at the Cardiff store, offering the perfect photo moment for fans and visitors.

To mark the store’s arrival, KENJI is to celebrate its arrival in Wales with a Grand Opening Day event on Saturday 22nd November.

Opening day offers and store-wide discounts will be available, along with mascot appearances and a DJ set throughout the day. Activities take place from 9.30am.

Helen Morgan, Centre Director at St David’s Cardiff, said: “We’re excited to welcome KENJI to our retail line-up at St David’s. We’ve seen the arrival of many amazing brands in recent months, with even more to come, offering something for everyone within the centre.

“With a growing UK interest in Asian pop culture, from K-pop to anime and beyond, KENJI invites our guests to be the first in Wales to explore all the treats the brand has to offer, and its opening celebrations are not to be missed.”

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Eddie Shepherd, Managing Director of KENJI, added: “We’re absolutely thrilled to be opening a new KENJI store in St David’s Cardiff.

“As Wales’ most popular shopping destination, it’s the perfect location in which to showcase our range of unique products and to connect with both loyal KENJI followers and new visitors alike.

“The new St David’s Cardiff store marks a further step in KENJI’s continued expansion across the UK and we believe our versatile mix of products will appeal to a wide range of shoppers, from those looking for exclusive items for themselves to those seeking thoughtful gifts for their friends and loved ones.”

KENJI joins a number of new brands at St David’s, including beauty giant Sephora’s first Welsh store, fashion retailer Mango, and Swiss watch company Swatch.

Find out more about KENJI via https://www.kenji.co.uk/

For more updates on St David’s Cardiff and its retailers and to receive exclusive discounts, join PLUS+ for free at https://www.stdavidscardiff.com


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Erisian
Erisian
22 days ago

Ooooh. Micro-plastic shedding plushies and plastic crap with no discernable purpose. Just what we all need more off.
I hope you’re getting a sizeable back-hander for this full page advert masquerading as news

Gareth W
Gareth W
22 days ago

Another pile of crap shop Wales and the world doesn’t need.

Designed to separate a poor population from its ££, with profits pumped out of Wales to who knows where?

Dim diolch!

Davie
Davie
22 days ago
Reply to  Gareth W

You could say this about most modern retail so why pick on East Asian cultures.

Iago
Iago
22 days ago
Reply to  Davie

Hence the word “Another” 🤡 Plenty of actual prejudice in the world without trying to strawman a stranger on the internet

Davie
Davie
22 days ago
Reply to  Iago

Yet no gripes when that haven of oil based plastic blocks opened next door last month.

Gareth W
Gareth W
21 days ago
Reply to  Davie

Lego? I wasn’t aware i they had a new store, to be honest. It’s been a while since I visited St David’s shopping centre, and, to my knowledge, Nation Cymru didn’t cover the Lego launch!

I have no problem with East Asian culture – as my stomach will attest – But Kenji isn’t an East Asian company. It’s a British brand, which takes its inspiration from East Asia.

Davie
Davie
21 days ago
Reply to  Gareth W

There were three NC articles on the new Lego store (use the search box) and none attracted comments about environmental impact or poor folks being forced to buy stuff.

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