Welsh cinemas launch ‘Ho-Ho Horrifying Christmas Ad’ that charity says will turn viewers vegan
Stephen Price
PETA’s newest Christmas advert, which urges people to open their eyes to the animal suffering behind their meaty centrepieces, is coming to big screens across Wales this December.
The advert will play across Odeon and Cineworld screens in Cardiff, Swansea, Wrexham, Broughton and Bridgend just as cinema-goers will be thinking of their Christmas holiday meals.
Created in collaboration with Grey London and directed by David Shane, the spot shows a family sitting down for a traditional Christmas dinner – but as they gorge on turkey and ham, a torrent of blood splatters across their faces. The merrymakers remain oblivious to the gruesome scene around them as they continue to eat, drink, and swap stories.
The spot ends with a sombre reminder that over 180 million animals are slaughtered in the UK alone during the festive season – and an appeal to spare animals this Christmas and beyond by going vegan.
The ad – which has been rated a 15 – is being shown at Odeon and Cineworld cinemas throughout the month of December.
PETA Vice President of Programmes Elisa Allen said: “Behind every trussed-up turkey, holiday ham, or beef Wellington was an individual who felt pain and fear and didn’t want to die.
“PETA urges Cardiff locals to choose compassion over carnage this Christmas by tucking into a savoury vegan roast.”
Pigs are soothed by music, cows have best friends, and turkeys are doting parents – but in the meat industry, the animals are raised in filthy, crowded conditions, trucked to slaughterhouses through all weather extremes, and violently killed. In addition to sparing animals a lifetime of misery and an agonising death, each person who goes vegan also dramatically shrinks their food-related carbon footprint and slashes their risk of developing cancer, heart disease, and other ailments.
PETA notes that all of the food used in its video was vegan, proving that there’s an animal-friendly version of everything these days – and offers a guide to meatless Christmas roasts and a free vegan starter kit for those ready to make the switch.
PETA – whose motto reads, in part, that “animals are not ours to eat” – points out that Every Animal Is Someone.
For more information, visit PETA.org.uk or follow PETA on Facebook, X, TikTok, or Instagram.
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Feel no guilt whatsoever over consuming meat – and hysterical vegan propaganda wont be changing my mind. A more joyless, parsimonious misanthropic bunch than the ‘vegans’ it would be hard to find.
Well said. Be great to see a similar advert showing the blood and guts of insects splattering on the faces of the anaemic vegans in the production of their vegetables. Or birds getting splattered on planes to fly their avocados to the UK
What do you think the animals farmed for meat eat? Fields are cleared -grain and vegetable for animal feed are imported
Why do think avocados are flown in and that they are the exclusive flyers ? All other flights dodge birds? This a weird ‘gotcha vegans’ it is lacking in critical thinking yet imaginative at the same time.
Just going to book a flight for some onions .
Going to warn the gulls first because onion flights are particularly deadly
Soya makes worse damage to fields by completely sterilizing them killing millions of bugs. You don’t really care about all animals then do you?