Culture

Welsh ‘queer beer’ launched to break down ‘lad culture’ associated with beer drinking

17 Nov 2021 2 minutes Read
Butch Beer

Cardiff LGBTQ+ store The Glory Stores has launched the first ‘queer beer’ in Wales, which they say will challenge masculine stereotypes associated with beer drinking.

Supported by The Cardiff Lions, a gay and inclusive rugby union football club based in Cardiff, ‘Butch’ is aimed to provide visibility for queer people and raise money for vital LGBTQ+ charities.

Brewed by Rival Brewing, ‘Butch’ is a hazy IPA. The Glory Stores say they had worked to create a craft beer that could be recognised not only for its quality, but as “a platform to pioneer change and celebrate the connections made through sharing a beer with the people you love”.

10% of all sales of Butch will be donated to LGBTQ+ charities, with The Glory Stores having supported Stonewall Cymru, Mind and Shelter Cymru in the past.

Shaun Houcke, owner of The Glory Stores, said: “A large part of our focus is visibility and representation. We want to remind people that everyone should feel free to enjoy the drink they prefer. There are stereotypes associated with those who drink beer and we are keen to tackle this stigma.

“Butch demonstrates that you don’t have to be ‘laddie’ to enjoy a beer, it is all the taste without the culture.”

Cardiff Lions chair Gareth Waters said they were “proud to support The Glory Stores’ launch of Butch”.

“Lad culture is still prevalent in society today and, as part of our mission as an inclusive rugby team, we are working hard to challenge this. Our queer community should be allowed to enjoy any drink they want,” they said.

“We look forward to enjoying a Butch, or two, as a team and challenging the stigma around the perceptions of those who drink beer!”

‘Butch’ can be picked up in store, enjoyed in their dining room or ordered online here.

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Mr Williams
Mr Williams
10 days ago

What is with this use of the word ‘queer’? It is a derogatory term used to insult and hurt LGB people. Why all of a sudden is it apparently acceptable to use it? As a school teacher, I have punished school children over the years for taunting and calling other children that word!

Last edited 10 days ago by Mr Williams
Isaac
Isaac
9 days ago
Reply to  Mr Williams

I can see why its confusing. Some people who are LGBTQ are reclaiming it and generally it is best etiquette for it to be used to self-describe as it can still be an insult. A lot of us self describe as f*g and d*ke to show pride in being what we have been insulted about. Doesnt mean it wont hurt if hurled as abuse from a straight person. I view queer similarly – its about how its used.

Phil
Phil
10 days ago

Whatever next? A non-binary winery?

Gill
Gill
10 days ago
Reply to  Phil

It’s all a load of sphericals…never heard such rubbish in my life, talk about stereotyping. Real ale and beer left the bloke’s bar years ago. No man or barman has ever stopped me from ordering a pint of real ale , and people have not shunned me when they spot a woman sipping Gower Power. Or is this beer solely for homosexuals?

Derek
Derek
10 days ago
Reply to  Gill

I think it’s a special order for the shop; I looked up the brewery’s website and there’s no sign of it – but they do have a hazy IPA, so it’s probably that, but re-branded.

Phil
Phil
10 days ago
Reply to  Derek

They’ll probably come up with SHeer and Heer for transsexuals next.

Isaac
Isaac
9 days ago
Reply to  Phil

Diw diw imagine having a drink with you lot would be so depressing. Not every little thing the LGBTQs do is an attack on you miserable lot. If there was a transexual themed beer to raise money for a trans charity whats the problem with that? Deeply disappointed to come on here and see such comments.

Isaac
Isaac
9 days ago
Reply to  Phil

Its just a bit of fun get a grip. Not the most thought through marketing to be honest but let us gays have our cute little beer its not that deep. A non binary winery also sounds fun too you sad little homophobes.

Phil
Phil
9 days ago
Reply to  Isaac

Who’s homophobic? Bloody nerve! I’ve stated nothing insulting! Merely wordplay. You seem to be one of the permanently offended, finding something disagreeable in everything you view. Go get a life.

Barry Pandy
Barry Pandy
8 days ago
Reply to  Phil

Let’s just all calm down and take it easy.

Y Cymro
Y Cymro
9 days ago

Butch beer? Can’t we all just drink together without being compartmentalised. 🙄

Gill
Gill
9 days ago
Reply to  Y Cymro

Iechyd da, cytuno

Michael Samuels
Michael Samuels
9 days ago

I’ve never seen or heard of such a stigma, untill this brand created it in order to market their product.

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