Artists share ‘guerrilla’ Welsh Eurovision entry

Stephen Price

Two exciting Welsh music acts who dream of one day seeing Wales in the Eurovision Song Contest have collaborated on a ‘guerrilla’ Welsh entry, giving a taste of what Welsh inclusion in this year’s competition might have sounded like.

‘Calon Neon’ by Bendigaydfran and Popeth was released on Friday 16 May 2025 via homegrown label, Côsh Records, ahead of this year’s the Grand Final of the 69th Eurovision Song Contest, which takes place in Basel tonight (Saturday 17 May).

‘Calon Neon’ captures the euphoria of Cardiff’s night life – music, dancing, excitement. It also offers the vision of what Wales could offer as a Eurovision entry.

Bendigaydfran is greatly inspired by euro-pop and euro-dance, and as a huge fan of Eurovision, his dream is to see Wales compete in the competition.

Often referred to as the ‘Land of Song’, Wales can really offer something unique to the European stage, and Bendigaydfran and Popeth’s answer (for now)  is the shimmering, ‘Calon Neon’.

“Complexities”

Bendigaydfran told Nation.Cymru: “I wrote the single with Popeth as we both share the vision of getting more Welsh pop/electronic music out into the mainstream!

“I also thought it would be fun to write my answer to a Welsh Eurovision entry as I think it would be so cool to see Wales competing in the contest!”

 

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He added: “I understand the complexities around why Wales doesn’t compete yet in Eurovision, but I’d love to see it get worked out because how amazing would that be?!

“I always think, Wales competes in the EUFA Euros (with decent success!!) so why not Eurovision? After all, we’re known as ‘the land of song’ for a reason, and it would be brilliant to showcase our language and culture on such a big stage.

“I think the Welsh music scene is really developing so well lately, and there’s so much talent and uniqueness coming out from so many artists across Wales. Hopefully the scene continues to grow and we can show that Welsh music can definitely compete (and hopefully win!)”

Bendigaydfran will be performing at Tafwyl, Cardiff’s leading Welsh language festival this summer too. He said: “I’m so excited and so honoured! I’ll be performing with Popeth and it’ll be a brilliant set showcasing a lot of brilliant Welsh pop music.”

Wales in Eurovision

A letter from the European Broadcasting Union (EBU) has dashed petitioners’ hopes of S4C pulling together a bid for Wales to compete in Eurovision in 2025.

On 20 January, MSs discussed a petition that had been created by Nation.Cymru calling for Wales to compete in the Eurovision Song Contest.

Bakel Walden, from the EBU, wrote: “As the BBC continues to participate, and remains the rights holder in the United Kingdom, this means an entry from the individual nations of the UK is therefore not possible at the Eurovision Song Contest.”

Initially, the Committee considered the petition and agreed to write to the European Broadcasting Union (EBU), copying in S4C to seek further information about what the process would be for Wales to be able to join or submit an application to the Eurovision Song Contest.

The Senedd Petition website shared: “The Committee accepted that the Welsh Government’s position was clear and therefore would close the petition, whilst ensuring any response from the EBU is shared with the Members, to enable them to pursue as individual members.”

Welsh language entry

Wales, the land of song – a European country with one of its oldest spoken languages. And yet we are voiceless when it comes to participating in the Eurovision Song Contest.

But not being able to compete as a nation has led for calls demanding as a minimum that the Welsh language and other regional languages of the UK’s component countries are represented in the same way countries such as Belgium honour their unique cultural and linguistic make up.

A bilingual nation, Belgium has two national broadcasters, one for Flanders and one for Wallonia and both are members of the EBU, and the country diplomatically takes it in turns to send a song.

Echoing a desire to see Welsh and the UK’s other indigenous languages represented, Matt Howells told Nation.Cymru: “Competitions such as the Pan-Celtic Song Contest aren’t televised and Celtic languages have only been heard twice and very briefly at Eurovision.

“Junior Eurovision and Eurovision Choir aside, the only Welsh ever heard on the Eurovision stage was when Lucie Jones said ‘Diolch yn fawr iawn” after her performances in 2017.

“Regional languages deserve an airing and Wales is in a prime position to send a song in Welsh. That matter of course is for the BBC.”

Welsh participants

Many Welsh artists have represented the United Kingdom in the past including Mary Hopkin in 1970, Emma in 1989, Jessica Garlick in 2002, Bonnie Tyler in 2013 and, more recently, Lucie Jones in 2017.

There was also Joe Woolford, from Rhuthun, who with Jake Shakeshaft from Stoke-on-Trent, competed in Stockholm in 2016 with the song “You’re Not Alone.”

There has, however, only been one Welsh Eurovision winner – Nicky Stevens, as a member of Brotherhood of Man, in 1976.

And, importantly, there has not been a single Welsh language entry despite Welsh being an official language of Wales.

Last year, however, a guerrilla entry was put forward from Wales with the song Anfonaf Angel by Sara Davies as part of a campaign for the nation to compete in the celebrated competition as a nation.

‘Not eligible’

Wales competed in Junior Eurovision in 2018 and 2019 but has always been represented by the United Kingdom at the main event.

Phil Jackson, Associate Head of Media at Edge Hill University and expert on all things Eurovision, told Nation.Cymru that it would be difficult to see a Welsh entry while the BBC remained the main public service broadcaster in Wales.

“Wales is currently not eligible to be a competitive country as we compete as the United Kingdom,” he said.

“Devolved government does not mean separate participation, as the Eurovision Song Contest is populated by the main member public service broadcaster of each country.

“For the UK it’s the BBC, although S4C are members of the European Broadcasting Union.”

Continued calls

In 2021, Plaid Cymru pledged in their manifesto that they would prepare for Wales to enter the Eurovision Song Contest as a nation in our own right if they were to win power.

As part of their pledges for Culture, Media and Sport in Wales, Plaid Cymru have said that they will “prepare a bid” for Wales to enter Eurovision as an independent nation.

Cân i Gymru

In the 1960s, it was proposed for the first time that Wales should enter the Eurovision Song Contest as an independent nation. As a result of this, the music festival Cân i Gymru was launched – which is still held annually in March. The festival would have acted as a national selection for Wales.

The bid to enter Eurovision as an independent nation was unsuccessful but Wales has still taken part in several other EBU events, including Jeux Sans Frontières, Eurovision Choir and the Junior Eurovision Song Contest.

The BBC

Lynn Kenway of Eurovision Times concurred that while the BBC was in charge, Wales would not be represented.

“Although we’ve seen Wales compete in the Junior Eurovision in 2018 and 2019, I don’t see how they can possibly compete in the adult version whilst the BBC is still officially the UK’s broadcaster for Eurovision,” she said.

“If the BBC ever gave up being the broadcaster, then we may see the possibility of different broadcasters picking it up – as United Kingdom Independent Broadcasting did for Junior Eurovision.

“Then we could see nations entering rather than a United Kingdom entry, but whilst the publicly-funded BBC runs the show, they will want to represent the whole of the United Kingdom.”

Dr. Paul Jordan, expert on the Eurovision Song Contest, said that one possible solution was for the nations of the UK to take turns in putting up an act.

“It may technically be possible to devolve the entry each year but I think it would probably still end up being a UK entry,” he said.

Petition

In 2021, a petition was created calling for an independent Welsh entry in the Eurovision Song Contest.

The petition came about after the UK scored ‘nul points’ for only the second time in its history.

At the same event, the UK’s vote announcer Amanda Holden was also criticised after she made a joke of not understanding the difference between French and Dutch.

“Bonsoir. Goedenavond,” she said. “That is good evening in French and Dutch although I’ve got absolutely no idea which is which.”

Whilst that petition, obviously, didn’t get the desired outcome, it’s not dampened the enthusiasm and defiance of Welsh fans, and whilst petition after petition gets us nowhere, we shouldn’t lose hope, and should also be calling to include entries from the UK’s indigenous languages.

Wales under the spotlight

Eurovision super fan, Luke Prisk from Brynmawr said: “Eurovision fan or not, an opportunity to shine on a European, indeed worldwide stage should be a given, not something we need to fight for.

“Why shouldn’t we be able to celebrate our rich culture, language and talent in the same way other countries do?

“I’m super excited about this year’s event, but in the back of my mind I can’t overlook the fact that my flag isn’t officially represented and was once even banned.

“If we can’t get in as a nation in our own right, why shouldn’t there be a song in Welsh since it’s one of our official languages and is native to the land?

“Having Welsh, Irish, Scottish Gaelic, Cornish and English represented once every five years should be a given, not a radical idea.

“Why shouldn’t young people who speak those languages get to see and hear themselves on the world stage?”

In the meantime, Bendigaydfran and Popeth are proudly raising the Welsh flag with the superb, ‘Calon Neon’.

Listen to Calon Neon on your preferred streaming platform.