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The town named Wales’ most affordable place to live

23 Mar 2026 3 minute read
Ferndale. Picture by Gareth James (CC BY-SA 2.0).

New research has identified the most affordable place to live in Wales.

Property website Zoopla, which carried out the UK-wide research, compared average prices for three-bedroom homes with estimated earnings for couples working full-time.

Towns in northern England, Scotland and Wales dominated the top of the affordability rankings, which were based on 300 towns that are popular with people looking to buy family-sized homes.

In Wales, Ferndale in the Rhondda Valley was named as the most affordable town for families, with average 3 bed home values of £113,000 and a price-to-earnings ratio of 1.85x.

Shildon in the North East was named the most affordable town in UK for families looking to buy a home, topped the list with average 3 bed home values of £82,500 and price-to-earnings ratio of 1.36.

In Scotland, Cumnock in East Ayrshire was placed top, with three-bedroom homes costing around 1.68 times dual wages.

Richard Donnell, executive director at Zoopla, said: “The housing market is entering one of its busiest periods, with the most homes for sale in many years and at a time when buyers are becoming increasingly focused on value for money.

“What stands out is the scale of the affordability gap across the UK. In parts of the North East, families can buy a home for much less than the cost of buying in the most affordable towns in southern England.

“While there are affordable options in every region, buyers often face a trade-off between lower house prices and their proximity to major employment centres.

“Many of the most affordable towns in southern England are coastal, meaning better affordability may come at the cost of more expensive travel which may not work for everyone.”

Mortgage rates have jumped in recent weeks as the conflict in the Middle East has affected financial markets and prompted expectations that inflation in the months ahead could be higher than previously expected.

Sold and for sale signs. Image: Andrew Matthews/PA Wire

Here are the 10 most affordable towns in Zoopla’s analysis, ranked in order of the house-price to earnings ratio, with the average value of a three-bedroom home followed by the average house price-to-earnings ratio for families:

1. Shildon, North East, £82,500, 1.36

2. Peterlee, North East, £98,750, 1.62

3. Ferryhill, North East, £99,700, 1.64

4. Cumnock, Scotland, £113,600, 1.68

5. Irvine, Scotland, £120,900, 1.70

6. Ferndale, Wales, £113,000, 1.85

7. Stanley, North East, £114,450, 1.88

8. Crook, North East, £118,100, 1.94

9. Egremont, North West, £139,500, 2.02

10. Ashington, North East, £130,800, 2.10

Here are the most affordable towns in each nation or region according to Zoopla’s analysis, with the average value of a three-bedroom home followed by the average house price-to-earnings ratio for families:

– North East, Shildon, £82,500, 1.36

– Scotland, Cumnock, £113,600, 1.68

– Wales, Ferndale, £113,000, 1.85

– North West, Egremont, £139,500, 2.02

– Yorkshire and the Humber, Immingham, £157,700, 2.67

– East Midlands, Gainsborough, £175,300, 2.79

– West Midlands, Telford, £215,300, 3.35

– South West, Cinderford, £272,250, 3.64

– Eastern England, Lowestoft, £234,800, 3.79

– South East, Dover, £280,300, 4.07


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Ap Kenneth
Ap Kenneth
1 month ago

Zoopla – look you can commute from Ferndale to Bristol is that not great!

Jonathan Hayman
Jonathan Hayman
1 month ago
Reply to  Ap Kenneth

Great, as long as you don’t mind spending 4 plus hours of every day driving! 🤦🤣

1000004796
Krag
Krag
30 days ago
Reply to  Ap Kenneth

You’ll spend most of the day stuck at the Porth roundabout just trying to get out.

Guess Again
Guess Again
1 month ago

Nice little community. Haven’t been there in years but it’s got a good vibe.

Krag
Krag
30 days ago

Tired of these articles sending the English vultures our way. They descend on anyone selling a house anywhere near the price youngsters can afford. Block the sales. Then try to drop the price. Bring their outside builders in, pay the cheapest for fittings to tart up the houses and then sell at inflated prices, way beyond any youngsters pay packets. Sadly aided by estate agents.

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