Amazon ‘shocked’ by how many watched rugby in Welsh language rather than paid to watch in English
Amazon decided not to allow S4C to broadcast Autumn rugby internationals after being “shocked” by how many chose to watch in the Welsh language rather than pay to watch in English.
Amazon have bought the rights for all four Wales Tests and will include Welsh language as well as English commentary.
The Daily Mail‘s rugby correspondent Nik Simon was told that the multinational company “were shocked by how many viewers they lost to the terrestrial channel”.
“As a result, the Gain Line understands they have decided to cut out S4C by using their own Welsh language team,” he said.
Amazon Prime Video announced in August that they would broadcast 17 of this autumn’s 20 rugby internationals in the northern hemisphere in what will collectively be known as the Autumn Nations Series from 2021.
However, at the time talks with S4C were thought to be ongoing. It means no autumn rugby Tests will be broadcast on BBC or ITV for the first time.
In the Republic of Ireland, Ireland’s matches will still be shown on RTE.
Meanwhile, the BBC have also lost the rights to broadcast the games on radio to TalkSport, with Wales international George North set to be part of their broadcast coverage.
Wales will play New Zealand on 30 October, South Africa on November 6, Fiji on November 14, and Australia on November 20.
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