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Carol Vorderman takes aim at ‘snobbery’ in TV industry

23 Aug 2024 5 minute read
Carol Vorderman who will deliver the Alternative MacTaggart lecture at the Edinburgh TV Festival on Friday. Photo Yui Mok/PA Wire

Carol Vorderman has said the TV industry is full of “snobbery” and no longer reflects society, as she accused it of not reaching working class viewers.

The former Countdown star, 63, delivered the Alternative MacTaggart lecture at the Edinburgh TV Festival on Friday.

She described herself as having been on thousands of shows over decades, “sacked by the BBC – twice – pain in the arse, lover of parties, post-menopausal”, and said she was standing “in anger and without apology” at the media event.

Vorderman said: “Our industry is an industry of snobbery – regional snobbery, class snobbery and educational snobbery – and don’t even get me started on the political issues.”

Poverty

The maths expert, who grew up in poverty in Wales, said “working class people feel they are not represented, their situation is not represented, the lack of opportunities and lack of money and jobs is not represented”.

She says working class people have increasingly turned to social media.

Vorderman said: “Social media – no longer the new kid, more like the badly behaved uncle – has changed our society and its rules, and it is decimating our industry as we know it. And with good reason.

“What it gives everyone, in towns and cities outside the wealthy South East, the opportunity to do, is to see and hear views they recognise, in language they recognise.

“No longer is there the need to go through the filter of a producer, or a commissioning editor, or someone who has never been to my town or my city or my region, who has no idea how people like me live and the worries we have.”

She also called television “a mess”, citing Ofcom figures that she said showed the “current decimation of broadcast television”.

The media regulator’s research, published in July, found that less than half of young people watch live television in the average week.

Viewers aged between 45 and 54 have also begun to turn away from linear television, with viewing rates in the age group falling from 89% to 84% in a single year.

‘Lost’

Vorderman said: “People feel lost. They feel that the filter of their news, the filter through which they get their information, is one which isn’t recognised by them.”

She cited research from the Creative Industries Policy and Evidence Centre, which found under 10% of people from the TV, video, radio and photography sectors were from working class backgrounds last year.

Vorderman also took aim at the BBC over former news presenter Huw Edwards, who pleaded guilty to making child sex abuse images. She also cited the furore over Match Of The Day host Gary Lineker’s tweets about the previous government.

She said “trust in the BBC is declining”, which she said was understandable because of the way “people feel after so many controversial decisions by BBC management”.

Vorderman added: “Politics, arrogance, snobbery, disillusionment. They are all inextricably linked.

“The rich and powerful corrupting politics. The upper middles taking broadcast for themselves. The increasingly absurd right wing newspaper headlines being promoted by political programmes. What has this got to do with class? Everything. Literally everything.

“After 14 years of austerity and lying by the privileged political class, this country is in an absolute mess and the TV industry must accept part of the responsibility for that too, including the riots.”

Farage

She also said Reform UK leader Nigel Farage’s appearance on ITV celebrity competition show I’m A Celebrity… Get Me Out Of Here! contributed towards “normalising” his views.

“Nigel Farage on I’m A Celebrity, ‘oh Nigel is just Nigel, nothing to do with me’ – what planet is that person on who thinks that?” Vorderman said.

Earlier in the week at the festival, ITV managing director Kevin Lygo defended Mr Farage being on the show.

“The audience is smart enough to make up their own mind,” he added.

“Honestly, it wasn’t meant to offend anyone.”

Vorderman also said that “bad actors are manipulating the fact that mainstream media may not speak the language of the working class”.

She added: “They are the bad actors in the mess, but we are giving them that gateway. We bear a responsibility for not giving the working class a voice within the industry and that has its knock-on effects, whether you like it or not.

“I hope the whole of this year’s TV Festival will really make you consider your own perceptions and that you ask yourself questions about class and opportunity, and the responsibility you hold in the future of this country.”

Vorderman has increasingly turned to political activism, including criticising the previous Conservative government, and is due to publish her book Out Of Order: What’s Gone Wrong With Britain And One Woman’s Mission To Fix It, in September.


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Owain Glyndŵr
Owain Glyndŵr
3 months ago

She’s not wrong and that’s why the old guard in the London based media and the British Establishment don’t like her. She was right to lend her celebrity to a campaign to not only remove the Tories from power, but batter them! She’s also right in her campaign for proportional representation in elections because the number of seats a party wins in any elected body should reflect the votes they received from the electorate. Labour should not have any majority in the house of Commons, never mind a super majority.

Last edited 3 months ago by Owain Glyndŵr
Jeff
Jeff
3 months ago

She is correct. Farage was on the ITV show for ITV giggles (CV correct in her comments). The same show that put Hancock on, it was all for clicks and giggles, that show is a disgrace for doing that. She also adds to Maitlis excellent talk at the same event a few years ago regarding the BBC political bent since the Cons got their place men in. Beeb is going to take a while to get back on an even keel, I even see the bias on the Welsh political shows. Excellent slot on LBC as well. Seemes to be… Read more »

Y Cymro
Y Cymro
3 months ago

She right. Those TV executives have always favoured those upper middle class home county type over ones from a working class comprehensive school backgrounds. It’s never been based on a meritocracy but which public school did you attend or political party you support.

Ian
Ian
3 months ago

And Carol would have us all vote Labour, the party that despises the working people of the U.K.

Johnny Gamble
Johnny Gamble
3 months ago
Reply to  Ian

Very true indeed, under Blair and Starmer they are nothing but red Tories.

Brychan
Brychan
3 months ago

The BBC? That’s the channel where Wales is depicted as the quirky province where goats do wander, retreats in the wilderness for drop outs from Islington, waterfalls ideal for selfies, and dastardly, yet funny place names. All dubbed over with quirky plinky plonky music. Stick an out-doors chap called Iolo to talk about wildlife (after toning down the accent) and if they film a farmer, supply a flat cap and talk about climate change. A kind of Glasto extension for Marcus and Abigail. So quirky it even gives a presenter living in a million pound townhouse in Bristol the hump.… Read more »

Welsh Patriot
Welsh Patriot
3 months ago

Carol accusing others of snobbery, wasn’t she sacked by the BBC for being too opinionated on Twitter?

Jeff
Jeff
3 months ago
Reply to  Welsh Patriot
Jack
Jack
3 months ago

Although I agree with large parts of her view I disagree with ‘The increasingly absurd right wing newspaper headlines being promoted by political programmes.’

My view is that BBC is full of woke politics which impact on programming (the working class does not appear in the woke world view – it’s all race or gender). This includes the BBC news which is full of woke views.

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