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Company that mis-labelled Australian meat as Welsh ‘not trying to pull wool over people’s eyes’

18 Oct 2021 2 minute read
Picture by Tudur Evans / Twitter

A company that mis-labelled meat as Welsh have said that they “weren’t trying to pull the wool over people’s eyes”.

Questions were raised about Llechwedd Meats’ produce after a picture was posted on social media showing both Australian and Welsh Protected Geographical Indication (PGI) status.

However, the award-winning family butchers said that it was a “genuine mistake” after an employee stuck the wrong label on.

They said that they had struggled to recruit staff due to Brexit and the pandemic and that a new member of staff required additional training.

Managing Director Norman Roberts told Farmers Weekly: “The Welsh label went on the pack and it was just a genuine mistake by a new employee who has been working for us for two weeks. Nobody picked it up.

“If we had put on the label that the meat was produced in Wales, that would have been totally wrong. We said where the meat had come from [Australia]” he said.

“I’m a farmer myself and all my friends are farmers. We weren’t trying to pull the wool over people’s eyes.

“We are a big supporter of Welsh farming. Over the last two weeks, we have bought in over 200 Welsh lambs.

“We are more or less Welsh on the beef and English on the pork. We do sell NZ lamb and some Aussie beef. But you have got to give the choice. We are in the catering job. It’s a different game.”

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Huw Davies
Huw Davies
2 years ago

I’d have been more interested in why it was called a Texan steak. I’d expect something huge not a sensible 225gm. I bet the average Texan wouldn’t regard that as a proper sized steak!

Last edited 2 years ago by Huw Davies
stub Mandrel
2 years ago

No-one noticed that it calso claims to be a Texan Steak? 🤣

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