Daily Mail is the most popular newspaper in Wales, says new report
The Daily Mail is the most popular newspaper in Wales, according to a new report.
Ofcom’s News Consumption report 2021 has revealed that content from the right-wing news organisation is consumed by 18% of the population, either in print or online.
This compares with 17% for The Guardian, 13% for The Sun, and 9% for the Western Mail.
For print only, the Daily Mail came in joint first with The Sun at 9%. In print, the next most popular newspaper was the Daily Mirror at 4%.
The Ofcom News Consumption Survey 2021 also found that TV remains the most-used platform for news nowadays by adults in Wales at 74%. This is followed by websites/apps (non-social media) 48% and radio at 47%.
The report says over half (57%) of adults in Wales use BBC One for news, while 38% use ITV Wales and 34% use Facebook.
Excluding social media, the BBC website and app is the most-used other internet source for news in Wales (31%).
Wales-based news websites or apps such as S4C or Western Mail are used by 10% of adults in the country.
The Welsh language channel S4C is used by 6% of adults in Wales.
BBC Radio Wales/Cymru is used by 10% of adults in Wales, and is the third most popular radio source after BBC Radio 2 (18%) and BBC Radio 1 (12%).
BBC One remains the most-used source for accessing news about Wales by people in Wales.
The report says 87% of people in Wales who follow news are interested in news about Wales.
The primary source for the data is Ofcom’s News Consumption Survey. It also also contains information from BARB for television viewing.
In total, 1,278 CATI (computer-assisted telephone interviewing) and 3,327 online interviews across the UK were carried out during 2020/21. The sample size for all adults over the age of 16 in Wales is 478.
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