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New Reform comms lead in hot water over Nation.Cymru investigation

05 Oct 2024 4 minute read
Reform UK Head of Communications Ed Sumner – Image: Laura Anne Jones Facebook

Emily Price

An investigation by Nation.Cymru which revealed sickening messages in a Senedd Tory group chat has landed a former MS’s advisor in hot water with his new employer, Reform UK.

Ed Sumner previously worked as a senior advisor to Welsh Conservative MS Laura Anne Jones but left her employment over the summer.

He now works as a press officer for Reform UK replacing the party’s long standing head of communications, Gawain Towler.

A Reform source told PoliticsHome that Mr Sumner’s appointment was a headache the “party could really do without” after a previous scandal originally broken by Nation.Cymru resurfaced in the press.

In June, we published a string of “sickening” messages sent by Mr Sumner to Tory colleagues in a group chat when he was working for Ms Jones.

Offensive

Screen grabs showed that in the early hours of New Year’s Day 2024, Mr Sumner made offensive remarks about London’s fireworks display saying it was too focused on “immigration, diversity and gays”.

He also made disparaging comments about other Welsh Conservative MSs and cracked jokes about a Muslim MSs dead father.

On January 1, he wrote: “F*** me. This firework display. All about immigration, diversity and gays”.

He later sent another message saying: “All about what we have in common, trying to force immigration and multiculturalism on us”.

Messages sent in a Tory group chat – Telephone numbers have been redacted.

Jokes

The former Tory staffer went on to make cruel comments about Shadow Transport Minister Natasha Asghar and her late father, the former Tory MS, Mohammad ‘Oscar’ Asghar.

Mr Asghar died unexpectedly in 2020 and his daughter vowed to continue his legacy after being elected to the Senedd for the same region her father served.

In the group chat, Mr Sumner joked about a fireworks display for the late MS that finishes “on a drone show of Mohammed looking down on us all. RIP DAD X.”

Expenses

Mr Sumner’s former employer is currently under investigation by South Wales Police and the Senedd’s Standards Commissioner for allegedly falsifying expenses claims.

Ms Jones told a staff member in a group chat: “When doing petrol thing – always make more than I did – add in stuff please ok.”

Nation.Cymru can now reveal further messages which appear to show Mr Sumner encouraging the same member of staff to make expenses claims for journeys Ms Jones had not taken.

Mr Sumner has confirmed to us that the messages were sent by him.

Ed Sumner sent messages to a staffer encouraging them to ‘maximise miles’

During the WhatsApp exchange on October 5th 2023, Reform UK’s new comms lead said: “Always make sure to maximise the miles as much as possible.”

The staff member responded: “Have filled in any spare days with constituency office visits, and have chosen the longer route for all journeys. I think I’ve put on there the days that Laura was ill, can we still claim those?”

Mr Sumner then said: “Yeah we can. Perfect.”

Ed Sumner sent messages to a staffer encouraging them to ‘maximise miles’

‘Professionalise’

Mr Sumner left Ms Jones’ employment this year shortly after she came under investigation by the police and Senedd Standards Commissioner.

His new appointment with Reform comes as new chairman Zia Yusuf sets out plans to “professionalise” the right-wing party after it won five seats at the General Election.

The decision to replace Reform’s former comms lead with Mr Sumner has been heavily criticised by some elements of the party.

Reform’s former deputy leader Ben Habib said “anyone familiar with the party and its history” knew sacking Towler was a “mistake”.

Suzanne Evans, who served as the former deputy chair of UKIP, and worked with Towler, described the decision as “very unfair” adding that Reform UK had made a “big mistake”.

We sent Reform UK the screen grabs revealing Mr Sumner had been dishonest in his previous office of work. Both Reform and Ed Sumner were invited to comment but did not respond.


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Steven
Steven
2 months ago

Absolute scum. Reform were gaining momentum in wales. Shame they throw it down the drain to employ such a racist and manipulating man!

Last edited 2 months ago by Steven
Annibendod
Annibendod
2 months ago
Reply to  Steven

Birds of a feather flock together.

Jack
Jack
2 months ago
Reply to  Steven

Why do you think Reform knew? Nothing in the article says so…

John Ellis
John Ellis
2 months ago

In June, we published a string of “sickening” messages sent by Mr Sumner to Tory colleagues in a group chat when he was working for Ms Jones.’

Hardly a surprise – it’s what they’re like.

westisbest
westisbest
2 months ago

ouch! Bang to rights there Sumner, off you go now. Joel, one to many mistakes also. Ta ra

Llyn
Llyn
2 months ago

More evidence to show that Reform UK are a far-right party who are happy to employ racists.

13FinchleyRoad
13FinchleyRoad
2 months ago

He is seemingly mates with the notorious Jack Buckby, who was an ally of anti-Muslim/anti-Islam activist Anne Marie Waters. But he was recruited by British Muslim Zia Yusuf!

Did Mr Yusuf and his team do any background checks on Mr Sumner in their efforts to professionalise the party?

Bring back Gawain! Bring back Gawain!

Jeff
Jeff
2 months ago

Funny how the press always manage to find out what reform or the Welsh Cons will not. Reform seem to attract a certain kind. They had to ditch a lot of candidates when Nige was put on the spot by the press with candidates that had “certain” views that were abhorrent. Regarding milage. Wonder how insurance is for business use cars doing this work for the Senedd works? Is there a clause in the insurance that says a business trip must be a direct route? Certainly where I worked direct routes only. I know our personal cars had to have… Read more »

Margaret Helen Parish
Margaret Helen Parish
2 months ago

Towler wasn’t the best, but was treated badly by the party like so many others in Wales!

hdavies15
hdavies15
2 months ago

This kind of amateurish mistake will be the undoing of Reform. The established parties are just not responding to those factors that fed Reform and its predecessors in the first place. It looks like they are just waiting for Reform to implode on its own toxic actions.

Fi yn unig
Fi yn unig
2 months ago

Calibre thin on the ground? Well, yes but we knew that as far back as when Farage was making hissing sounds.

Jeff
Jeff
2 months ago

Reply gone awol? Reform have a habit of missing the bad uns. Nige had to yank the plug when the press found out during the election and he still let an abuser stand as an MP. Bit of a thing going on here, letting a certain sort in all the time until the press point it out. Re milage, 45p per mile claimed(??), HMRC should be interested in that as it is declared and the Senedd reimburses and does some tax paperwork on it. There is a whole section on the HMRC for the tax aspect. Perhaps a tax expert… Read more »

Jack
Jack
2 months ago
Reply to  Jeff

Reform is just in the process of becomng a professional party and will have made some mistakes getting to where they are.

Jeff
Jeff
2 months ago
Reply to  Jack

Like repeating fake info because it fits your mindset (with absolutely no fact check as an elected representative and using an extremely unreliable source) just as the far right in the UK were gearing up to burn people to death in hotels.

Yeah, mistake.

Daniel Pitt
Daniel Pitt
2 months ago

Sleaze? What sleaze?

Glwyo
Glwyo
2 months ago

“All about what we have in common, trying to force immigration and multiculturalism on us”

Very based, so is Reform now in favour of dissolving the UK into its constituent nations now or what? Or are commonality, immigration, and multiculturalism okay when it’s a certain big country to the east?

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