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New Welsh Water boss was sacked from his last job and hated by a union

28 Aug 2025 7 minute read
Roch Cheroux

Martin Shipton

The new Australian chief executive of Dŵr Cymru Welsh Water was sacked from his last job as head of Sydney Water and has been accused by a trade union of being responsible for a “toxic” workplace culture.

Yet Dŵr Cymru has given Roch Cheroux a ringing endorsement, insisting he is the right person for the job.

After Mr Cheroux’s departure from Sydney Water was announced in March 2025, a journalist asked his acting successor Paul Plowman if he had resigned.

Mr Plowman replied: “No. It was a decision by the board.”

Asked what that meant, Mr Plowman said: “The board made a decision to change leadership.”

Asked whether that meant he had been sacked, Mr Plowman replied: “The board made a decision to change the leadership, which is absolutely its prerogative to do.”

‘Toxic leadership’

Responding to Mr Cheroux’s removal, the Australian Services Union (ASU) issued a statement headlined ‘Sydney Water workers celebrate end of toxic leadership’ that hailed his departure as a victory for workers, calling it a long-overdue opportunity to reset the workplace, end wasteful spending, and restore fair treatment for workers.
The union said Cheroux took charge of the publicly owned utility in 2019, having been appointed by the former [right wing Liberal / National] New South Wales coalition government with a clear agenda to privatise Sydney Water.

ASU Secretary for New South Wales and the Australian Capital Territory Angus McFarland said: “Cheroux’s tenure saw an explosion of outsourcing, relentless attacks on workers’ rights, and a workplace culture that reached breaking point.

“Sydney Water is a vital public asset, yet under Cheroux’s watch, it has been hollowed out. Worker morale has plummeted, wages and conditions have been under siege, and taxpayer money has been squandered on private consultants. Instead of investing in a skilled internal workforce, Sydney Water has increasingly relied on an expensive and secretive panel of preferred contractors, some linked to Cheroux’s previous employers,”

Slash wages

The union statement continued: “During Cheroux’s tenure, Sydney Water workers faced relentless efforts to slash wages and conditions, despite already struggling with cost-of-living pressures. The ASU led the fightback, with workers turning out in record numbers to reject what would have been the worst enterprise agreement in the water industry.

Mr McFarland said: “Cheroux’s departure must be the first step toward genuine reform at Sydney Water, The ASU as the union for Sydney Water workers, is calling on the Board of Sydney Water and NSW Government to ensure:

A workplace culture reset – a commitment from the Board that the next Managing Director will be instructed to be more respectful and collaborative with Sydney Water’s unionised workforce.

An end to excessive executive pay – slashing the $800,000 salary for the next Managing Director.

A crackdown on outsourcing – cutting wasteful consultant spending and rebuilding Sydney Water’s internal workforce.

“The Labour government led by Chris Minns that took over in 2023 has enshrined Sydney Water’s public ownership into the constitution, but the backdoor privatisation of jobs and expertise must stop. Workers are ready to rebuild a stable, constructive and positive relationship with a new managing director at Sydney Water, and we expect the new managing director to do the same with its workforce.”

Embarrassing

Mr Cheroux’s arrival at Dŵr Cymru follows an embarrassing period when the not-for-profit company faced a number of prosecutions for pollution and monitoring transgressions, as well as criticism over the high level of executive pay.

In May 2025 Dŵr Cymru Welsh Water was fined £1.35m and ordered to pay £70,237.70 costs after pleading guilty to over 800 breaches of its environmental permits to discharge sewage.

The charges related to Dŵr Cymru’’s self-monitoring data submitted to Natural Resources Wales (NRW) as part of its 2020 and 2021 annual reports. Due to the volume of non-compliances, the charges were summarised into 18 offences for the court’s benefit.

In October 2024 at Llandudno Magistrates Court, Dŵr Cymru pleaded guilty to 15 out of the 18 charges. In December 2024 the company accepted the remainder of the Taken into Consideration (TIC) charges.

Missing samples and data from the 2020 reporting year means that NRW was unable to fully assess or respond to any environmental impacts. While it’s possible that individually, these non-compliances may have been minor, NRW considers the cumulative impact of all the breaches significant in terms of environmental impact.

Siân Williams, head of operations at Natural Resources Wales (NRW), said: “This case highlights inadequacies in the processes at Dŵr Cymru which led to widespread permit breaches across Wales and over the border during a period of two years.

“While we appreciate the disruption all businesses faced during 2020 with the Covid-19 pandemic, we believe the failings shown by Dŵr Cymru were avoidable should better contingency planning have been in place.

“Dŵr Cymru’s performance has continued to decline for a number of years now, and this is a stark warning to the company that we will not hesitate to use our enforcement powers to secure the improvements we expect to see.

Downgraded

NRW downgraded Dŵr Cymru from a four-star (industry leading) company in 2020 to two-star (requires improvement) company in 2022 and 2023 as part of its annual Environmental Performance Assessment.

Taking on one of the highest paid jobs in Wales, Mr Cheroux succeeds Peter Perry, the outgoing chief executive of Dŵr Cymru, who received £892,000 in 2021 despite significant regulatory penalties and public criticism of the company.

The Welsh Conservatives’ Shadow Cabinet Secretary for the Environment, Janet Finch-Saunders said: “While Welsh Water customers face the highest water bills in England in Wales, sewage discharges into our waterways remain unacceptably high – this remains unacceptable.

“The previous chief executive was paid nearly £900,000 in just one year, despite sewage discharge and environmental permit breaches dating back to the same year.

“The Welsh Conservatives are clear; the new Welsh Water boss shouldn’t be paid obscene amounts to simply pump out sewage into our waterways. Additionally, Labour-run NRW, which is not carrying out its duties effectively, must be shut down and replaced with a new, fit for purpose regulator.”

Merit

Asked by Nation.Cymru whether the company had been aware that Mr Cheroux had been sacked and had a negative reputation, a spokesperson for the company said: “Welsh Water undertook a comprehensive and competitive recruitment process that included both internal and external candidates, supported by an independent executive recruitment agency. The selection was based on merit, experience, and alignment with the company’s long-term strategic goals.

“Roch’s departure from Sydney Water followed the appropriate notice and transition processes. His tenure there spanned six years during which he led the organisation through significant operational and environmental challenges, including drought conditions, bushfires and the COVID-19 pandemic.

“Roch improved employee engagement and satisfaction during his period at Sydney Water and last year the company was named the most trusted utility water company in Australia.

“At Welsh Water, we have an excellent workplace culture built on respect, collaboration, and openness. We enjoy strong working relationships with our colleagues and constructive, long-standing engagement with our recognised trade unions. Maintaining and strengthening these relationships will remain a priority for the Board and Executive as we embark on one of the most ambitious periods in our history — delivering record levels of investment and transforming the way we work to serve our customers, communities, and the environment.”


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smae
smae
3 months ago

Dwr Cymru needs to be rethought. There’s clearly something going wrong with the governance and the management and I don’t believe bringing in an anti-union manager is going to fix anything.

Peter Cuthbert
Peter Cuthbert
3 months ago

It seems hard to believe that the Dwr Cymru spokesperson could give Mr Cheroux such a glowing reference after the Australian Trade Union evidence. Perhaps the agressive, profitisation style of management is what those in the top jobs at Dwr Cymru want. Given how badly the company is doing and how far it is from public scruitiny (Private company – no publicly available shares, no publicly elected representatives) it is perhaps time for the Welsh Government to talk about how best the company could be bought out for the benefit of the nation.

smae
smae
3 months ago
Reply to  Peter Cuthbert

Dwr Cymru is a bit of a… unique company from that aspect… it’s not fully private. It does not have ‘shares’ at all, but it does have ‘members’. Members are ‘appointed’ by the board, but it’s a bit more complex than this. Members are supposed to do the same job as shareholders, yet… they don’t have a financial interest (i.e. no stock). In reality members are appointed by an independent panel. Dwr Cymru’s articles of association are publicly available and fairly simple to read should you wish to take a look. Dwr Cymru is effectively a charity, a company limited… Read more »

hdavies15
hdavies15
3 months ago
Reply to  smae

It’s really a cosy club for senior executives and selected “friends” – mostly over priced hangers-on like consultants, lawyers, accountants et al.

Blinedig
Blinedig
3 months ago
Reply to  smae

Thanks for the detail, but I’m equally concerned about the “charitable” nature of some in senior positions in quite a few charities.

Ouch
Ouch
2 months ago
Reply to  smae

The people selected by the board decide if the board/exec team get a bonus and their salary increases. A bit self serving especially when you consider Mr Perry and all the exec got bonuses despite their dire performance.
mr Perry refused to take his last year, possibly reflecting even he didn’t think he deserved it, the rest….well they just took it and carried on as normal. Lets hope Mr Cheroux starts his transformation right at the top.

Rhod
Rhod
3 months ago
Reply to  Peter Cuthbert

The high levels of pollution into the water is enough to terminate the contract, allowing the senedd to take full ownership at no cost to the taxpayer

Chris Hale
Chris Hale
3 months ago

Excellent journalism,

I smelt a rat when the appointment was announced, and did a google search, which revealed that Sydney Water public ownership is protected by the need for a parliamentary vote.

I was also looking for a connection to the Australian firm Macquarie, who saddled Thames Water with enormous debt by siphoning money during their period of ownership.

Did the board of Welsh Water do their due diligence prior to this appointment? It would seem to be counter to their publicly expressed values and ethos.

Paul
Paul
3 months ago

How come these failed people can get re employed in well paid jobs? (and Wales seems to get more than its fair share of them too!)

Clive hopper
Clive hopper
3 months ago
Reply to  Paul

Agree completely. How much will he get paid too?

smae
smae
3 months ago
Reply to  Paul

Failed ones are usually cheaper to employ and it’s not as if they don’t have ‘any’ skills. They’re probably ‘hoping’ that he’s learned his lesson and won’t be quite so much an ass this time and that the skills he does have can be used for the benefit of Dwr Cymru to turn its fortunes around compared to who was in post last time.

Grievous
Grievous
3 months ago
Reply to  Paul

We have a record of employing such people ,back in the day Cardiff university employed an individual with only a few weeks experience on an archeological dig and the university employed him as head of archeology despite he had no qualifications in the subject ,there’s something very wrong with this appointment at Welsh water.

Last edited 3 months ago by Grievous
Amir
Amir
3 months ago

This guy sounds perfect for Welsh water. He will celebrate when it becomes a one star company.

Why vote
Why vote
3 months ago

You couldn’t write this, let’s hire a guy who has been fired from his last position and nobody likes to run the company, let the comedy begin.

Garycymru
Garycymru
3 months ago

Sounds perfect for the tole given thr performance of some organisations in Cymru.

John Ellis
John Ellis
3 months ago

Not a good look, is it?

hdavies15
hdavies15
3 months ago
Reply to  John Ellis

Most of them are closet sharks but this guy has been showing off his teeth and that just isn’t discreet !

John Ellis
John Ellis
3 months ago
Reply to  hdavies15

That’s pretty much how it looks to me, too.

Pete 90
Pete 90
3 months ago

I can understand that Wales might have a smaller pool of talent for such an appointment but I’m incredulous that we couldn’t find someone with local connections at the very least – let alone someone from the other side of the world (and one who has a chequered history at best). Wendy Larner of Cardiff Uni springs to mind. Horrendous stuff Dwr Cymru. Shameful. Great journalism mind.

lufccymru
lufccymru
3 months ago
Reply to  Pete 90

Well said Pete Perry! 😉

Pete 90
Pete 90
3 months ago
Reply to  lufccymru

Not sure who Peter P but obv he’s a genius too.

Pen
Pen
3 months ago

What is wrong with hiring Welsh people?

Pete 90
Pete 90
3 months ago
Reply to  Pen

I guess that’s quite a small pool but it would be nice if they had Welsh connections.

Grievous
Grievous
3 months ago

The Taffia strikes again ,why on earth would anyone employ a manager appointed by a right wing Government ,Time The Welsh Government stepped up and stopped this appointment ,I foresee troubke in the workplace ,attempts to cut wages and again create a toxic atmosphere in the workplace ,why on earth didn’t the Welsh Government Take control of Dwr cymru .

Ouch
Ouch
2 months ago

Any coincidence that Welsh Water announce 500 job losses the same time he joins? So much for morale in the workplace.
Not a single loss at the top for decision makers though…..looking after their own as usual.

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