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Plaid Cymru leader urges voters to ‘choose hope over division’

30 Mar 2026 4 minute read
Plaid Cymru leader Rhun ap Iorwerth during the Plaid Cymru Spring Conference in February 2026. Photo credit: Ben Birchall/PA Wire

The leader of Plaid Cymru has urged voters to “choose hope over division” as he launched his party’s bid to end three decades of Labour rule in Wales.

Rhun ap Iorwerth is hoping to form the first non-Labour led government in Cardiff Bay since devolution in 1999.

An MRP poll published last week, conducted by YouGov for ITV Cymru Wales, suggested Plaid Cymru remains on course to be the biggest party in May, with Reform the second largest and Labour third.

Mr ap Iorwerth, a former BBC journalist, also launched Plaid’s key election pledges, which include cutting NHS waiting lists and speeding up treatment times, helping families with £30,000 worth of free childcare, improving educational standards and tackling child poverty.

“We will stand up for Wales to get a fair deal from Westminster,” he told supporters at the campaign launch at Bedwas Workmen’s Hall & Institute in Caerphilly.

“May 7 is a historic opportunity to change Wales for the better.

“Labour’s time is up – they are now out of the picture.

“This campaign is a straight choice between Plaid Cymru and Reform, between hope and division, between credibility and chaos.

“Plaid Cymru is the only party with an ambitious and deliverable plan to bring down those waiting times, to raise education standards, to support families with that universal childcare offer, to support businesses and the Welsh high streets, giving them the backing that they deserve.

“Reform are making it up as they go along. They will never make it their priority to do the right thing for Wales and for its communities.”

Plaid launched its campaign in Caerphilly – the scene of its Senedd by-election victory against Labour last year.

“We return here for the launch of our election campaign to the constituency of Caerphilly where history was made five months ago,” Mr ap Iorwerth said.

“Five weeks from now Wales can make history again and that spirit of Caerphilly 2025 can be the spirit that drives us forward to the formation of the first ever Plaid Cymru government for Wales on May 7.

“This is a national mission – this is a mission to transform Wales. The people of Caerphilly embraced that in that momentous by-election of last year.

“Our challenge now is to bring all of Wales with us. And the bar we set ourselves throughout this venture will be high because the people of Wales deserve nothing less.”

Blueprint

He said that Lindsay Whittle’s by-election win in Caerphilly in October last year could be a “blueprint for success in all parts of Wales”.

“A campaign rooted in hope and in tolerance, full of the offers that come with new ideas and new leadership,” Mr ap Iorwerth said.

“Plaid Cymru’s message for the next five weeks to the people of Wales is this: Choose hope. Twenty-seven years of Labour leadership in Wales has held Wales back.

“I have no doubt that our nation has so much untapped potential, and if we have the honour of leading Welsh Government for the next four years, we are determined in Plaid Cymru to unleash it.

“We in no doubt, this is the most important election in the history of devolution.

“I am urging the people of Wales to unite behind Plaid Cymru for the chance of a Government that stands up for Wales in a way we have never seen before.

“May 7 is an opportunity to choose new beginnings for Wales, new ideas, a new energy, a higher level of ambition than ever before.”

Enemy 

Mr Whittle, who won last year’s Caerphilly by-election, told party members that Westminster was the “enemy”.

He cited the closure of the Bedwas Navigation Colliery after the miners’ strike in 1984-85 as an example of Westminster not “caring a jot” about Wales.

“A mine that had more reserve of coal than any other single mine in the whole of Wales, and it was closed on the whim of a government,” he said.

“That’s why I do not trust Westminster government. They are our enemy – they care not a jot about what happens here in Wales.”


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Maesglas
Maesglas
17 days ago

Let’s hope Plaid win in May. We desperately need a Welsh government that stands up to Starmer’s Labour, in the same way that the SNP does. Labour has failed badly and we need a change.

FloatingVoter
FloatingVoter
16 days ago
Reply to  Maesglas

I agree that we need change but what change is Plaid offering? Mr ap Iorwerth is a very good speaker but its all soundbites and virtually no substance. He seems to be copying Starmers strategy in the run-up to the 2024 General Election – talk vaguely about hope & change but don’t say anything of substance. That was a huge success electorally but a disastrous basis for governing thereafter as he had no clear agenda, ideas or mandate.

Y Cymro
Y Cymro
17 days ago

Wales has a choice in May: hope over hate. Don’t waste this opportunity—it doesn’t come around that often. #PlaidCymru 🏴󠁧󠁢󠁷󠁬󠁳󠁿 #Ymlaen 🏴󠁧󠁢󠁷󠁬󠁳󠁿#PuttingWalesInterestsFirst 🏴󠁧󠁢󠁷󠁬󠁳󠁿

Adam
Adam
17 days ago

It’s actually quite sickening that there are that many people who despise Wales and its people enough to even consider reform, and really worrying that people are naive enough to fall for the obvious lies.

Cadwgan
Cadwgan
17 days ago
Reply to  Adam

Adam, I would also like to see into the mindset of a Reform voter. Pundits from across the border seem to define them as Tory defectors. Whereas that is to some extent true, the sheer number of Reform voters exceed whatever vote the Tories ever had in Wales. So where have they all come from? And why? I feel there is a general disaffection against Labour, and having been in power at the Assembly they are themselves to blame. They should ask themselves what have we done wrong for such defections ( to Plaid and Reform). For my three haypeth… Read more »

Mab Meirion
Mab Meirion
16 days ago
Reply to  Cadwgan

Full of lazy, less than bright Thompson Twins…if you ask me. Really there are no stars in that ferment, just black holes where the money goes…

GaryCymru
GaryCymru
16 days ago
Reply to  Cadwgan

It’s possible to protest vote without hatred, racism and destroying what’s left of a country’s culture and language.

FloatingVoter
FloatingVoter
16 days ago
Reply to  Cadwgan

I think you sum up the problem here in engaging in this narrative that anyone not voting for leftwing parties must be morally deficient. We had the same thing in the EU Referendum where the establishment tried too hard to cast Leave voters not just as wrong but as evil or stupid. My take on it is that its hardly a surprise that a sizeable chunk of voters think Wales is on the wrong path. The priorities of the Welsh Government have diverged significantly from the priorities of the vast majority. Virtually nobody asked for the M4 relief road to… Read more »

Mab Meirion
Mab Meirion
17 days ago

Something more substantial than ‘hope’ is needed Rhun…

I’m hoping there is a political party waiting to swing into action…

FloatingVoter
FloatingVoter
16 days ago
Reply to  Mab Meirion

You pick up on a point which could yet unravel Plaid in this election. Rhun is strong on buzzwords and soundbites but their agenda is essentially continuity Labour. If that becomes apparent as the campaign wears on, and Reform hammers the narrative that it is the only real option for change, anything could yet happen. I’m reminded of the 2017 general election where a complacent May unravelled and an insurgent Corbyn soared. A complacent Plaid campaign where Rhun thinks he can “vibes” his way to victory with soundbites and warnings about Reform could backfire.

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