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Reform MS misspells ’emissions’ and ‘aluminium’ in sweary net zero rant

21 Aug 2026 4 minute read
Caerdydd Penarth MS Joe Martin – Screengrab: Joe Martin Facebook

Emily Price 

A Reform Member of the Senedd misspelled “emissions” and “aluminium” in a video featuring his own hand-drawn diagrams on a whiteboard, as he used sarcasm and profanity to criticise the UK’s net zero policies.

Caerdydd Penarth MS Joe Martin used the video, in which he pointed at a whiteboard with a ruler, to argue that efforts to cut UK emissions will result in carbon-intensive industries simply moving overseas, particularly to China.

On the whiteboard behind him, the Reform MS had spelled “emissions” as “emmissions.”

The Welsh Government announced this week that it would aim to reach net zero by 2040 – a target that is ten years ahead of the wider UK goal of 2050.

Net zero means achieving a balance between the greenhouse gases put into the atmosphere and those taken out.

Mr Martin described net zero as a situation where the UK stops producing goods that generate emissions and instead imports them from China.

“Then you can blame everything on the Chinese,” he said, while standing in front of a whiteboard daubed with hand drawn graphs.

The Reform Member said this would mean the UK could claim its emissions were falling while the emissions associated with production increased elsewhere.

“Obviously it does go up in China by the same amount, but that’s neither here nor there,” Mr Martin said.

Moving on to mock climate campaigner Greta Thunberg, the Reform MS said she would “stop yelling at you” if manufacturing moved to China because “the Chinese do not give two shits what she thinks”.

Mr Martin’s whiteboard included a list of emissions-producing goods, including chemicals, cement and aluminium – although the Reform MS had spelled the latter “aliminium”.

He claimed the approach to net zero he had described would come with “a number of advantages”, before adding that the downside was that it “does kill your entire economy”.

Mr Martin argued nuclear power was the “long term solution”, describing it as “carbon neutral” and “safe”.

He joked that opposition to nuclear power from the Green Party was “an added bonus”, before saying Reform UK would “invest very heavily” in nuclear energy.

In the comment section beneath the video which he published to Facebook, extremist group Voice of Wales thanked Mr Martin for his “refreshing common sense”.

The group is led by two associates of English Defence League founder Tommy Robinson, one of which was convicted for his part in a huge PPI scam which targeted elderly and vulnerable people.

The Reform MS responded to the far right group’s praise with a salute emoji.

Green Party MS Paul Rock told Nation.Cymru nuclear power was not as straightforward as Reform suggests.

He said: “I’m pleased to see that Reform now recognise that carbon emissions are a global problem. It’s a shame that the video refers to both the Green Party and Greta Thunberg in such shallow, negative terms.

“Nuclear power is not the straightforward solution that Joe suggests — it takes years to commission, and creates serious problems for future generations.

“Wales can quickly become self-sufficient with renewable energy, which our geography is ideal for”

The Plaid Cymru government in Wales says its new Climate and Nature Action Plan will address climate change and nature loss together rather than as separate issues.

Cabinet Minister for Rural Resilience and Sustainability Llyr Gruffydd will bring together a Climate and Nature Board to “provide constructive challenge” and help “hold delivery to account”.

Mr Gruffydd said: “This is not about treating climate and nature as separate problems – they are connected problems and we need to respond to them in a connected way.

“In developing the plan, we will bring people, communities, partners and organisations into the process of shaping solutions, drawing on their experiences as well as the evidence.

“Together, we will look for opportunities to take action across government and society that tackles the causes of these challenges, not just their symptoms.

“This means protecting and restoring the natural systems Wales depends on, while also helping us deliver our wider commitments to healthier communities, more resilient places, a stronger and fairer economy, rural resilience, cleaner air and water, warmer homes, green skills and jobs, sustainable food and farming, and better places to live.”


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21 Comments
Oldest
Newest Most Voted
Frank
Frank
5 days ago

Also, there is only one ‘M’ in ‘EMISSIONS” and it looks like inserting the second ‘I’ in the same word was an afterthought too!! How much do they get paid!!!? Remind me.

Last edited 5 days ago by Frank
Steve Woods
Steve Woods
5 days ago
Reply to  Frank

£79,817 a year.

Amir
Amir
5 days ago

He needs to spend a week with nuclear waste to see how safe it really is.

Mab Meirion
Mab Meirion
5 days ago
Reply to  Amir

He is 28 but looks 82 maybe he has done…

Dom
Dom
5 days ago

Is he critiquing net zero or Thatcherism.

Alastair Rayment
Alastair Rayment
5 days ago
Reply to  Dom

I don’t think he’s got a clue what he’s saying, just trying to wind us all up.

Aderyn
Aderyn
5 days ago

This guy is an absolute roaster.

Crazy that he is anywhere near a position of authority and decision-making for the public, as he’s clearly thick as mince.

Guess Again
Guess Again
5 days ago

All that money but he’s too tight to use the electricity required to Google how to spell basic words.

Jeff
Jeff
5 days ago

Blokes an ignoramus. Dimmer than a solar eclipse. Net Zero is survival, that means we don’t wipe ourselves out. Net Zero is not a slogan. China is leading the way coming off fossil fuels shaming the rest of us. He really should do some research first instead of doing what Nigel tells him to do. But there is a problem, nay say Nige and he will boot you out the party. China now has a car battery that charges in minutes, solar panels that fit to car roofs almost looking like a standard car roof, the list is long and… Read more »

Y Cymro
Y Cymro
5 days ago

This sums up the calibre of Reform: I find those obsessed with asylum seekers and ethnic minorities often cannot put two and two together, let alone spell.

Dafydd
Dafydd
5 days ago

There was an orangutan with the same name:
https://en.wikipedia.org/wiki/Joe_Martin_(orangutan)

Poor orangutan!

PO Welshie
PO Welshie
5 days ago
Reply to  Dafydd

Priceless. The original Joe had a higher IQ.

Adam
Adam
5 days ago

In the words of Obi Wan “who’s the bigger fool? The fool himself, or the fool that follows him?

People went out, researched this man, checked his voting history, and then thought “yes, this guy should have some sort of responsibility”.

Worrying times for the human race.

Amir
Amir
5 days ago
Reply to  Adam

Their hatred for people of colour and Muslims overwhelms their ability to be sensible and rational.

Mab Meirion
Mab Meirion
5 days ago
Reply to  Amir

It drives them 100 miles west…!

Fanny Hill
Fanny Hill
5 days ago

Morron.

Alastair Rayment
Alastair Rayment
5 days ago

My son is just come back from China, the cities are clean with pretty well all electric vehicles, solar and wind energy is massive. I don’t know what the facts are but my feeling is they will reach net zero along before we do, perhaps this gentleman needs to go to China 🤔

PO Welshie
PO Welshie
5 days ago

…and stay there.

Steve Woods
Steve Woods
5 days ago

Dimmer than a penny candle.

GaryCymru
GaryCymru
5 days ago

In the year 2026, would it be too much to ask that people in public office have a basic level of IT literacy where theyre able to at least give a digital presentation??
Just up to 10 year old level would be fine.

PO Welshie
PO Welshie
5 days ago

So, what were the recent Reform comments regarding illiterate welsh students?
Just saying.

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