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Reform shadow minister accused of offering only ‘soundbites’ in Senedd debut

04 Jun 2026 4 minute read
Reform UK Shadow Cabinet Minister for Economy and Transport, Jason O’Connell – Image: Senedd TV

Emily Price 

A Reform shadow cabinet minister has been accused of offering little more than “soundbites” and failing to make a constructive contribution on his first day scrutinising the Welsh Government.

Welsh Conservative MS Janet Finch-Saunders criticised Reform’s Jason O’Connell, following Tuesday’s Plenary session (June 2), arguing that her party would provide a more effective opposition.

It came after the pair quizzed Plaid Cymru’s newly appointed cabinet minister for enterprise, connectivity and energy, Adam Price

Making his first official speech as a Reform shadow cabinet minister, Mr O’Connell outlined a series of economic challenges facing Wales and appeared to giggle as he pledged that his party would “do things differently” if elected to power.

The next Senedd election is scheduled to be held in May 2030.

On Welsh businesses, he said his party would make Wales “genuinely competitive and attractive for investment”.

“That is the difference a Reform government would make,’ he said.

On high streets, Mr O’ Connell said illegal shops were “masquerading as businesses”.

He referenced a car wash in Caerphilly which was exposed as a people-smuggling network worth millions.

“Reform will put genuine Welsh businesses first and work with the UK Government to stamp out criminality on our high streets,” Mr O’ Connell said.

‘Monopoly’

On the subject of energy, he accused Plaid of putting “ideology” before Welsh people, adding that the party didn’t mention nuclear in its 74-page Senedd election manifesto.

“Where does Plaid really stand on the energy issue? Because Reform, to be clear, backs nuclear,” he said.

Reform Senedd Members thumped their desks in the Chamber as Mr O’Connell concluded his speech.

In his response, Mr Price said: “There is no monopoly on good ideas, and I think it’s important that we engage to the extent that is possible, in a constructive way, to try and collectively help Wales achieve its economic potential.”

Ms Finch-Saunders accused Mr O ‘Connell of using his time questioning the minister to “deliver sound bites and nothing constructive”.

The Conservative MS also said the Reform newcomer of spending too much time “talking Wales down”.

She added that, having worked alongside some Members of the Senedd for the past 15 years, she had “more confidence and some faith” in the new Welsh Government.

‘Watching’

Addressing the Chamber, Ms Finch-Saunders said that when Wales’ First Minister, Rhun ap Iorwerth, was elected alongside her in Bangor, Conwy and Môn last month, she made a commitment to scrutinise both his administration and Reform Wales.

She said: “Rhun knows, when we both were elected on that day, I said, ‘I’ll be watching you, and I’ll be watching Reform too.’

Later during the session, she added: “I say let’s stop talking Wales down in the first instance.

“Who would want to invest in Wales as a business if all you do, the politicians, and new politicians, who have come here to make all these changes, or so you say…

“We can’t judge you on your record, because you haven’t previously had any elected Reform Members.

“I can only talk about the experience I’ve had of being here 15 years, and I’ve seen Welsh Labour, and Plaid to some degree, because you’ve propped up the Welsh Labour Government.

“I’ve seen many of your failings. I’m prepared to give you a chance now, and I will work with you. We will be a constructive opposition.”

Speaking to Nation.Cymru on Wednesday (June 3) Ms Finch-Saunders said: “Reform UK have never held any elected members in the Senedd previously, to make any comparisons.

“But I believe in constructive opposition and yesterday it was obvious that Jason O’Connell MS was just wanting to deliver sound bites and nothing constructive.”


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erisian
erisian
3 days ago

Was anyone seriously expecting anything other than soundbites, dog-whistles, faux-outrage and the odd bout of playing the victim?

Guess Again
Guess Again
3 days ago

One of my local MSs. This is the calibre we should come to expect over the present Senedd term.

Gwyn Hopkins
Gwyn Hopkins
3 days ago

Apart from Laura Ann Jones who defected from the Tories in July 2025, all the current Reform UK Senedd Members are politically totally inexperienced at Senedd level. As such we’re very unlikely to get pearls of wisdom from them in the Senedd Chamber. We’ll have to be satisfied with a lot of soundbites.

Rob
Rob
2 days ago
Reply to  Gwyn Hopkins

There is also James Evans who also defected from the Tories, who recently stated at they Hay festival that Wales should not have any further devolution because “we are not very efficient in running things”
“We are not very good in Wales at being efficient”

Jeff
Jeff
3 days ago

Looks at reform councils and what they are doing….Looks at what farage is doing.

He means he is going to tank Wales then and sow race hate and division.

Geoffrey Harris
Geoffrey Harris
3 days ago

Here we go again. I blame the media for featuring these sound bite,s, it’s lazy journalism. A sound bite makes easy copy. Come on Nation Cymru report news but, don’t fall into their sound bite trap.

Mab Meirion
Mab Meirion
2 days ago

Bit late, how many in the Senedd ?

Richard Lice
Richard Lice
3 days ago

Showboating JOC desperately searching for content

There has laready beeen a massive surge in multi-agency enforcement targeting ed these cash-intensive illicit operations.

https://abs.twimg.com/emoji/v2/svg/1f6a8.svg

Major Law Enforcement Crackdowns
Record Welsh Arrests:
Over a single year executed 1,320 raids across Wales
Record 649 arrests targeting undocumented work networks.

Cadwgan
Cadwgan
7 hours ago
Reply to  Richard Lice

They raided 3 outlets selling illegal cigarettes in Flintshire a couple of weeks ago. This was after common knowledge that they were selling them for 2 years. The shops are still open.

Geraint
Geraint
3 days ago

Reform moving bits of tomato and cucumber around in one of their word salads.

James Edwards
James Edwards
2 days ago

These people hate Wales. I wouldn’t have expected any different.

Adam
Adam
2 days ago

Thumping desks?? What the actual….?

GaryCymru
GaryCymru
2 days ago

These guys really do have some sort of weird thing where they seem to enjoy making fools of themselves.
They really are an embarrassment.

Charles Coombes
Charles Coombes
2 days ago

I do fear for the quality of political debate.

Y Cymro
Y Cymro
2 days ago

Reform does mediocrity so well. Empty vessels make the most noise. What a waste of Senedd space.

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