‘Rhagorol!’ Welsh language features in new Tesco Christmas ad

Tesco’s new Christmas advert features some Welsh as one of the characters declares Santa’s decision to scrap the naughty list for the year to be ‘Rhagorol!’

The advert which was was broadcast for the first time on Saturday, shows people confessing to ‘naughty’ things they did in lockdown, such as giving their sisters ‘bad hair cuts’ or forgetting to sing ‘happy birthday’ while washing their hands.

In the background, Britney Spears’ hit “Oops!… I Did It Again” plays in the background.

But Sion Corn tells them all is forgiven as 2020 has been such a difficult year due to the coronavirus pandemic.

A character with a Welsh accent holding a turkey is heard to declare: ‘I once forgot to sing Happy Birthday when I washed my hands.’

The same character is later seen in close-up studying his turkey and declares the situation to be ‘Rhagorol!’ which the subtitles translate as ‘Superb!’

 

‘Uplifting’

Tesco said they were encouraging the nation to forget about all of the ‘naughty’ things they have done this year and instead focus on treating themselves this Christmas.

Alessandra Bellini, chief customer officer at Tesco, said, “This year, customers were looking for something fun and uplifting, that would help spread a little joy.

“When we talked to friends, colleagues and customers about the concept, everyone instantly confessed to naughty things they’ve done during 2020 with a wry smile.

“It’s really relatable and we hope it resonates with people and gets them talking.”

The Tesco Christmas advert was first broadcast at 9:40pm on Saturday 14 November, during ITV’s The Voice.

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