Support our Nation today - please donate here

S4C viewing figures grew despite losing £8m of programming during pandemic

21 Jul 2021 5 minute read
S4C Chair Rhodri Williams

S4C’s viewing figures have grown across all platforms during the pandemic – despite losing £8m of programming.

The Welsh language broadcaster revealed the news in its Annual Report for the year 2020/21, when much of its timetable was lost because  sporting and cultural events were cancelled and production on dramas coming to a halt.

The number of viewing hours on the channel’s digital Clic’ platform increased by 45%, while on BBC iPlayer they increased 25%. Clic also attracted 200,000 subscribers.

In addition the average peak time viewing figures in Wales went from 17,500 to 18,500 (6%).

S4C’s weekly reach increased from 306k to 321k (5%), while the weekly reach outside of Wales from 396k to 502k (27%). This means S4C viewing hours throughout the UK have risen to their highest level in seven years.

Viewing hours on S4C’s main Facebook page has risen 72% year on year, with viewing hours on the main Twitter account rising by 87%.

There were 28.5 million viewing sessions across S4C’s Facebook pages during the year. S4C content was viewed 458,000 times a day on average during the year across Facebook, Twitter and Instagram.

Hansh, the comedy platform for young people, had more than 1.4 million viewing sessions in March 2020, which is a record. Viewing hours across S4C’s YouTube channels were up 48% during the year.

‘Unexpectedly successful’

S4C Chair Rhodri Williams told Nation.Cymru: “I believe it’s been an unexpectedly successful year to be honest. When that first lockdown began, literally as I was just appointed as Chair of S4C, I don’t think anybody knew what challenges would arise, or how S4C, it’s staff, and the creative community that provides programmes to S4C would react to it.

“It was a step into the unknown, and looking back I think we can take some comfort from the way everyone reacted. If we look at some of the problems, we lost a lot of content that was an important element of S4C’s provision, live sporting events, events like the Royal Welsh, the National Eisteddfod, Eisteddfod yr Urdd.

“Then we saw that other productions that were able to carry on at the beginning, had to cut back, Pobl y Cwm is an example. By the highest point wasn’t producing programmes at all. When you look at how important a soap opera in any timetable – that created an enormous challenge.”

He said the pandemic forced the channel to do things differently: “If you look at the Sgwrs Dan y Lloer (A Chat Under the Stars) series, a programme that came to being because of the Covid circumstances.

“That is, a programme that was created in order to be able to produce it in the fresh air, which was easier to make during the pandemic, that by now has won its place in the timetable as a commission we’ll carry on with even in normal circumstances.

“S4C and the creative sector has reacted quickly to the circumstances. The key thing maybe is that we can move quickly that the people wo create content for S4C can react quickly, and not let circumstances, the fact that more time will be available as we return to normality, doesn’t mean we have to use it.

“Maybe we should be just as quick, able to react to good ideas, as our producers able come up with good ideas and provide them quickly. Therefore I hope that’s one of the lessons.”

“Certainly that has contributed to the increase we have seen, and that’s not unique to S4C. Our dependence as a society on services, public service broadcasting mainly, has been key I think in this period where in the first place people have relied on public service broadcasting for reliable and factual news about what was happening.

“The fact that S4C has been broadcasting the Welsh Government’s daily press conferences has been very important. Also being able to entertain audiences as they found they were unable to the things they used to do, and were sitting at home in front of a tablet, in front of traditional television screen, or whatever else they chose.”


He did acknowledge that the loosening of Covid-19 restrictions could impact on viewing figures in the future: “Certainly people’s reliance on being entertained in front of a screen is going to be less when they are able to do other things.

“Thinking about the weather now when you are able to spend so much time in the fresh air. But what we would wish to see in the future is that there’s a further increase in our content being used on digital platforms because they don’t rely on people watching at a specific time during the day.

In a statement he said: “We commissioned £8.7m of new programmes during the pandemic, pumping much-needed money into Wales’s economy, money that was distributed all over the country. We owe a great debt to everybody in the creative industry who carried on working under difficult circumstances in order to maintain S4C’s services.”

So there was an urgent need to commission new content. This gave S4C the chance to experiment. Cyswllt Mewn Covid (Contact in Covid) was the first drama to be commissioned and produced during the UK lockdown, with popular new series Sgwrs Dan y Lloer (A Chat Under the Stars) among a number of other successful new formats. Eisteddfod T was also an innovative way to show the creativity of the sector at its best.

Support our Nation today

For the price of a cup of coffee a month you can help us create an independent, not-for-profit, national news service for the people of Wales, by the people of Wales.

Notify of
Newest Most Voted
Inline Feedbacks
View all comments
2 years ago

Not surprised to hear this. A lot of adult Welsh-learners are watching S4C now, especially during Covid when the opportunities to hear spoken Welsh are fewer.

2 years ago

Maybe it’s all the GB Newsers defecting to Patrôl Pawennau

Phil Davies
Phil Davies
2 years ago
Reply to  Chris

You just can’t beat a bilingual cartoon dog.

2 years ago
Reply to  Phil Davies

GB News can’t. Although now Kermit Moseley is here to “save” the “free speech” channel, who knows?

Gill Jones
Gill Jones
2 years ago

Cymraes ydw i ond prin byddaf yn gwylio S4c yn nawr. I’m proud that I withheld my licence fee in the battle to get our own channel. When S4c was formed it was a high quality channel with an excellent standard of broadcasting and good quality presenters. I now only watch the sports programmes, Ffermio and the Iolo Williams programmes. The reason for my choices is the quality of the presenters. Pawb a’i Farn used to be my ‘go to’ when Dewi Llwyd chaired it – not anymore. Sgwrs dan y Lloer could be a great programme with a decent… Read more »

Our Supporters

All information provided to Nation.Cymru will be handled sensitively and within the boundaries of the Data Protection Act 2018.