The UK Government’s Wales Office has announced that the new name of the Welsh Assembly will be the ‘Principality of Wales Parliament’.
They say that it is part of a rebranding exercise that will also see the Welsh Rugby Union renamed the ‘Principality of Wales Rugby Union’.
The Welsh Assembly commission had been consulting on a name change for some time, but had planned to change the name to Senedd / Welsh Parliament.
After talks with the UK Government’s Wales Office, a compromise was reached, which is ‘Senedd Tywysogaeth Cymru / Principality of Wales Parliament’.
“This is part of a rebranding exercise for all of Wales that began with renaming the Second Severn Crossing the Prince of Wales Bridge last year,” a spokesperson for the Welsh Secretary said.
“The Royal Family are very famous abroad and we are confident that this renaming will increase Wales’ attractiveness to both businesses and tourists post-Brexit.
“Wales has a proud tradition of putting aside its own history and embracing that of its conquerors, and this change will continue that tradition.”
As part of the rebranding, the Prince of Wales will also play a new part in the Senedd’s proceedings.
A throne will be placed in the Senedd chamber where he will sit and be free to make pronouncements on anything that comes into his head, such as matters related to architecture and the environment.
A new sculpture, in the form of a large iron ring, will be placed outside the Senedd to represent Royalty’s iron grip on the populace since Medieval times.
“We have done polling on this and, while it only showed that 17% supported the plan, 28% didn’t really care either way and that apathy is I think a strong signal that we should push on with this,” a spokesperson for the Wales Office said.
“The rebranding exercise will continue throughout Wales, to include the Principality of Wales Rugby Union and the Principality of Wales Football Association.”
The Principality Rugby Stadium will be renamed the Principality of Wales Principality Rugby Stadium, the spokesperson said.
The change would come into force a year from now, which would be April 1 2020.
Support Nation.Cymru’s work? We’re looking for just 600 people to donate £2 a month to sponsor investigative journalism in Wales. Donate now!