Stop using ‘It’s Coming Home’ – it annoys other nations, UK ministers advised
A briefing note to UK ministers is advising them to stop using the ‘It’s Coming Home’ phrase because of the annoyance it causes other nations.
While the guidance is aimed at English MPs, the phrase provoked a barrage of criticism when used by Welsh Conservative leader Andrew RT Davies in the moments after England qualified for the final.
His congratulatory tweet following England’s victory against Denmark last Wednesday to qualify for the Euro Championship final triggered more than 80 responses.
And this Welshman is backing you to finish the job on Sunday. Do it for our United Kingdom! 🏴🇬🇧#ItsComingHome
— Andrew RT Davies (@AndrewRTDavies) July 7, 2021
The vast majority of comments came from Wales fans who were annoyed at his stance but included many supportive of his backing for the England team.
One response from Twitter user @NorthGwent blue said: “Wanting England to win or lose has nothing to with the Union, being British or hatred. It’s bloody football rivalry, the sooner you go back to what you do on Saturdays when there isn’t an opportunity for tub-thumping the better. You don’t stop being rivals when you choose.”
The UK Government advisory appears in a leaked email from the Department for Digital, Culture, Media and Sport.
The email states: “As stressed before, please do encourage your Ministers not to use ‘It’s Coming Home’ with the news media and social media.
“I know we’re swimming against the tide, but we know this does not go down well overseas — and strategically we need to do all we can to make ourselves welcoming to the football authorities when the UK and Ireland is scoping out a bid for the 2030 World Cup.”
The phrase is taken from the Euro 96 Lightning Seeds’ song, ‘Three Lions’, with lyrics written by David Baddiel and Frank Skinner.