Welsh company ‘relieved’ after Aldi pull almost identical children’s climbing frame

Aldi have said that they will not sell a children’s toy product after a Welsh company pointed out that it was almost identical to and had the same name as theirs.

Porthmadog-based Triclimb say that Aldi copied their product, taking their design and product name, and were “in shock” after seeing it was due to be sold in supermarkets.

But Aldi responded to say that even though “aim to provide our customers with similar quality products to leading brands, but at a fraction of the price” they have decided not to go ahead with sales.

“On this occasion, we have decided that this product will not go on sale as planned and we apologize for any inconvenience this may have caused,” a spokesperson said.

“We always listen to feedback and would be happy to meet with Triclimb to discuss their concerns. ”

@AldiUK you’ve copied not just our product design but our trademarked NAME too. We’re a small British business and we think this is pretty low. @vicderbyshire @BBCWalesNews @WalesOnline @northwaleslive pic.twitter.com/f4xyVF6fam

— Triclimb Ltd (@Tri_Climb) September 24, 2021

Triclimb said that they thanked Aldi for taking the matter seriously and acknowledging the mistake. “We’re really relieved,” they said.

Saran Hickey, Business Wholesale Manager of Triclimb Ltd told S4C News the company had been “in shock”.

“What scared me most was that the design itself was exactly what we sold at Triclimb,” she said.

She said that Aldi appeared to be infringing their trademark by using the same name as their company.

“When companies are small, in the beginning, it is very hard, and things like this, it is enough to destroy a great company,” she said, noting that her company only had four members of staff.

“It just takes a creative spark that individuals, this company has created from their hearts, and ruins it.”