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Opinion

Cheap Suits & Bright Lights

24 Oct 2025 5 minute read
Reform representatives at the count in Caerphilly

Ben Wildsmith

Caerphilly Leisure Centre, lovely as it is, doesn’t exude the glamour you associate with big-time politics.

At no point last night did I expect to encounter the ghost of Lloyd George or Martin Sheen reprising his role in the West Wing. There were A4 sheets of paper Blu-tacked to the walls with instructions like ‘run on the spot’, run round the gym’, and ‘sit down’. The basketball court lighting was too harsh to allow for discretion, let alone intrigue.

The night’s emotions were illuminated on the faces of all in the room with searching clarity.

Reform UK’s presence at the count was as conspicuous as it was novel. Their large contingent of observers bustled around at pace: all clipboards, frowns, and zeitgeisty vim.

Reservoir Dogs

Curiously, they all seemed to be wearing identical dark grey suits. Their rosettes and ties suggested they were auditioning for the role of Mr. Turquoise in a sequel to Reservoir Dogs. The jokers to the right, however, weren’t the only visual entertainment on offer.

Labour’s volunteers were a study in visible distress. Professional and engaged in their tasks, they busied themselves around the gym as if their future prospects weren’t being doused in petrol before their eyes.

Putting in some legwork for the Labour Party has been a sound career move for motivated youngsters since Keir Hardie’s time around here. I mean, what could go wrong?

Plaid Cymru’s Lindsay Whittle was artlessly excited. He told me so when I took advantage of his approachable nature and asked how he was feeling.

‘Very excited, very enthusiastic.’

In his red jacket and deck shoes, he circulated amongst the observers, eyeing the votes mounting up with nervy intensity. A lifetime of Caerphilly politics was coming to the boil at last.

Straight-backed

Reform’s Head of Policy, Zia Yusuf, arrived early to give a series of straight-backed TV interviews in a dark grey suit of somewhat finer manufacture than those of his minions.

Even the likely inheritor of King Nigel’s political empire has to go for a piss sometimes, I thought when he exited at speed after about fifteen minutes. We didn’t see him again, nor Farage, or Richard Tice or Lee Anderson, or that darts bloke.

Caerphilly’s allure, at an all-time high last week, seemed to be fading for the top echelons of how-dare-you-call-me-far-right-politics. Llŷr Powell, the candidate, arrived long after Yusuf’s exit and initially stood awkwardly on his own, seeming unsure as to where to put himself. The TV cameras finally found him, and he looked glad of the company.

Llŷr Powell

By now, the Reform suits had been joined by Laura Anne Jones MS, whose permanent smile had a long night ahead of it. It was a lonely night too, as by midnight the men at C&A had faces like half a tin of condemned veal.

The haughty briskness that had distinguished them at the start of proceedings was giving way to slouching truculence as the ballot papers piled up.

Labour’s Huw Irranca-Davies, meanwhile, was giving what may well be the very last performance of a branch of entertainment that has been popular in South Wales for over a century. Drawing on the easy confidence of being a leading figure in an unassailably successful political party, Irranca-Davies twinkled through his interviews with Clintonesque assuredness.

The source of that brio, however, was evaporating into the chilly October night.

The Labour volunteers sat behind him along the wall, huddled together against the wretchedness of it all. If Irranca-Davies’s savoir faire lent him an air of invulnerability, their stricken expressions told the true story.

Plaid Cymru’s Lindsay Whittle Photo Andrew Matthews/PA Wire

And that distinction between dissembling performance and fallible authenticity is, I think, what counted yesterday. Lindsay Whittle is demonstrably of Caerphilly and the glow of community around him shone more persuasively than the flash bulbs around Nigel Farage and his Welsh placeman.

Glow

In South Wales that glow once belonged to Labour, and Labour alone. A latecomer to the count, Alex Barros-Curtis, stood impassively as the result was read. As Whittle babbled his joyful thanks, the Cardiff West MP navigated the moment with a smile of Confucian inscrutability. One day, that can seem like professionalism, the next it betrays a deficit of passion.

History was made and Wales will likely never return to its familiar political patterns.

It’s Labour who changed, though, not us. The Welsh electorate, it seems, still believes in decency, modesty, honesty, and compassion. We can spot a cheap suit when we see one.


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Chris Hale
Chris Hale
1 month ago

“We can spot a cheap suit when we see one.”

Classic.

Thanks for the witty writing. You have kept my nightmares at bay during this election campaign, and have now put a stake through the heart of the vampire.

Valley Girl
Valley Girl
1 month ago
Reply to  coldcomfort

Don’t miss Nathan Gill’s gravestone.

coldcomfort
coldcomfort
1 month ago
Reply to  Valley Girl

Details matter with Rowson. Think we’re meant to see Starmer in the guano covered rock with the peculiar quiff. He always gives Starmer a monstrous quiff

John Ellis
John Ellis
1 month ago

Caerphilly Leisure Centre, lovely as it is, doesn’t exude the glamour you associate with big-time politics.’

No counts which I’ve attended – and there were many, back in my younger days – exuded much glamour.

After all, glamour’s surely not what they’re about. Surely?!

Valley Girl
Valley Girl
1 month ago

It’s nearly November. Cant Laura afford socks?

Amir
Amir
1 month ago

The sooner we can say good bye to deform and all its manifestations, the happier Wales and the Welsh will be.

Mab Meirion
Mab Meirion
1 month ago

“Welsh Dave” Farage calls him Welsh Dave because he can’t get that ogof of a gob around Llyr and 12,113 fell for it…wow!

ps It is heartening to know that Plaid can score ‘away’, there’s a good chance of finishing top this season…

Last edited 1 month ago by Mab Meirion
Clive hopper
Clive hopper
1 month ago

Well written!

James Edwards
James Edwards
1 month ago

A massive well done and thankyou to all the patriots in Caerphilly who voted for Cymru and rejected the English fascists. Caerphilly the capital of common sense and decency Cymru am Byth

Mab Meirion
Mab Meirion
1 month ago

The Glum Club reflect on the Counter-Reformation…

This should be a world wide viral tonic for those in need of hope…

James Edwards
James Edwards
1 month ago

I really don’t understand the people of Caerphilly. Jacob Rees Mogg told them to vote for the fascist English National Party and they completely ignored him. Jacob has always had Wales best interests at heart and they treat him like this. Disgraceful

Johnny
Johnny
1 month ago
Reply to  James Edwards

Yet his wife’s family were first language Welsh speakers from Ceredigon plus Jacob himself claims Welsh ancestry through his surname Rees.

CapM
CapM
1 month ago
Reply to  Johnny

.Sounds like you used to write for Wales on Sunday which used claim Welsh heritage for every D list celebrity who had spent a holiday in Tenby, Borth etc.

Fi yn unig
Fi yn unig
1 month ago

Yes, it was Labour that changed, not us. I’d like to ask Starmer how he thinks ‘change’ is going given that one of his parachutes which failed to open turned up at this count. Candidate selection interference is really coming back to burn him in a big way and represents change for extinction in Cymru. This very day, he got the deputy PM he did not want. Surely the final warning that he needs to do a one eighty or be finished.

Crwtyn Cemais
Crwtyn Cemais
1 month ago

( Please scroll down for English ) Os ychwanegwch ganran pleidleisiau’r Gwyrddion – a Phlaid bitw fach ‘Gwlad’ – at ganran pleidleisiau Plaid Cymru, fe gewch chi ganran o bleidleisiau tair Plaid sy’n cefnogi annibyniaeth i Gymru!  Cyfanswm canran pleidleisiau’r tair yw : 49.3% – nid arolwg barn mo’r ganran hon, ond canlyniad etholiad go iawn. Anhygoel!  ~  If you add the percentage of the votes of the Greens – and the small ‘Gwlad’ Party – to the percentage of the votes of Plaid Cymru – all of them Parties which support Welsh independence – you get a total percentage… Read more »

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