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Opinion

Is Reform UK losing momentum?

17 Jan 2026 6 minute read
Leader Nigel Farage during a Reform UK press conference on law and order in Britain at Church House in Westminster, central London. Photo Lucy North/PA Wire

Martin Shipton

Is the tide turning against Reform UK, and if so why?

So far as the politics of Wales is concerned, the YouGov poll the other day that gave Plaid Cymru a 14 point lead over Reform suggests that support for the far right party may have peaked and is now on a downturn.

It’s only one poll, of course, but the trajectory is, though more marked, similar to that of other poll findings.

Across Britain as a whole the situation is less clear, although Reform’s wish to be touching 40% increasingly seems like a pipe dream. Some polls have them as low as 25%, although others still put them above 30%.

My sense is that Reform is losing momentum, and that there are two groups of reasons for that, some domestic and some associated with Trump’s America.

We must not overlook the fact that a sizeable number of people have been captivated by Nigel Farage’s perceived charisma and believe in his essentially racist narrative of the current state of Britain. By seeking to pin the blame for Britain’s ills on migrants – and the vilification extends beyond small boat arrivals alone – Farage and his followers are consciously seeking to divert attention from the huge inequalities that exist in our society, especially those relating to wealth.

I believe increasing numbers of people are seeing through this deceit, and coming to the conclusion that Reform’s extremely wealthy donors aren’t supporting the party out of altruism, but because they want an incoming Farage-led government to serve their narrow interests. That would entail reducing workers’ rights and neutering the ability of regulators to curtail activity that damages health and / or the environment. Keeping such activity in check reduces profit margins and therefore has to be stopped.

Reform-controlled councils

I also believe that concerns over the performance of Reform-controlled councils in England are cutting through. The party won a swathe of local authorities last year on the promise that it would be able to freeze council tax by cutting wasteful expenditure that would supposedly be easy to identify. As was predicted by those with a knowledge of how local government actually works – with the vast majority of its resources committed to spending on essential public services including the mounting cost of children’s services – the promise of big cuts would be impossible to meet. Local authorities have legal obligations to provide their core services and Reform has had to accept that council tax rises are inevitable.

A Labour friend has pointed out that local authorities of all political colours are having to propose council tax rises. But in my view that’s missing the point. The fact is that Reform won control of quite a few councils by making a promise they could not deliver, and they are now being called out for it.

Another factor is that Reform is essentially a rebranded Conservative Party, with dozens of prominent Tories having jumped ship from their own sinking ship out of pure opportunism.

Farage’s appeal has partly been based on the fact that he’s seen as someone from outside the mainstream of politics, with many not realising that he was once a Conservative because so much time has passed since he was. But in addition to his own past affiliation, Farage is surrounded by former Tories who have defected to Reform not out of conviction but because they believe that in the current political landscape they will be in a party that has a much greater chance of getting elected.

Defectors

The case of Robert Jenrick illustrates the absurdity of the defectors’ position in its most blatant form. Here is someone who played a major role in the last Conservative government, taking an active role in migration policy, who previously castigated Nigel Farage in the most trenchant terms conceivable but is now praising him as a latter-day Messiah.

Reform, likewise, has previously castigated Jenrick over his failure in government, but this week welcomed him as a highly prized new asset. As well as the clear inconsistencies in both sides’ positions, there was an element of farce as Jenrick was bounced into announcing his defection prematurely because Kemi Badenoch had been tipped off about his intentions. Her decisive action in kicking out a once and likely future leadership rival earned her some deserved respect.

The sheer number of Tories defecting must surely give pause for thought to some of the most enthusiastic Farage supporters. How can they be expected to take seriously a group of Tory-sounding politicians attacking the previous Tory government to which they previously belonged as if they had no baggage? The amount of baggage is like the hold of an aircraft that is so stuffed with suitcases that it can’t take off.

In Wales there’s some bread-and-butter politics involved too. While Reform, aided and abetted by the Senedd Tories’ embittered former leader Andrew RT Davies, spend their time railing against the Nation of Sanctuary and the planting of trees in Uganda, a sensible Conservative councillor told me the other day that people he canvasses don’t mention such initiatives, which whatever one thinks of them cost only a miniscule proportion of the Welsh Government’s budget. People are instead preoccupied by the continuing cost of living crisis and NHS shortcomings.

Momentum

All of these elements are playing a part, I believe, in halting Reform’s momentum. But the turmoil created by Donald Trump’s reckless behaviour and threats is also causing more people to worry about how Farage would behave as Prime Minister. Many of us are concerned about the failure of Keir Starmer and other Labour ministers to denounce Trump’s flagrant abuse of international law in kidnapping the President of Venezuela.

He has, it’s true, joined other European leaders in opposing Trump’s threat to take over Greenland. Imagine how Farage would react if he were Prime Minister. He is close to Trump and not averse to playing the sycophant. One could easily envisage his joining the deranged president in a reckless foreign adventure. Trump is doing his best to wreck the world order that came into being after the Second World War, triggering permanent uncertainty that frequently descends into mayhem, causing untold economic damage. Most of us don’t want that.

The cold-blooded murder by ICE agents of Renee Good in Minneapolis also gave us a flavour of how any attempt by Farage to replicate mass deportations of migrants could play out. When law enforcement agents behave like the Gestapo, it’s time to call a halt.

The grievance-based politics of Reform is aimed at turning as many people as possible into angry fanatics. For many good reasons, we need to stop it in its tracks – and I sense that more people are waking up to that realisation.


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Amir
Amir
1 month ago

Completely agree with you Martin and this hate filled brand of politics, while still unnervingly popular, is now being exposed fully for its agenda inclined steeply towards its billionaires sponsors. They shout and shriek their anti semitic, anti islamic and racist rhetoric and distract the government from alleviating the cost of living crisis which is fast becoming a catastrophic damnation. And if these clowns get into any form of government, they would not give two hoots about this crisis or any other crisis for that matter. So long as their beloved billionaires are adding more zeros to their bank balance,… Read more »

Darren
Darren
1 month ago
Reply to  Amir

It does seem that they are either someone´s first choice, or no choice at all. The continuous Tory defections are doing more harm than good, and the lack of actual Welsh policies (or a Welsh leader) gives nothing for their supporters to rally around. Their immigrant hate is pretty much all they have, and that doesn´t apply to the Senedd elections, obviously.

Clive hopper
Clive hopper
1 month ago

It’s still probably going to be 3 years before another general election. I’m sure if they are kept out in Wales come May their momentum will dive further. Most people have no idea of their policies except for ant immigrants.

Dai Ponty
Dai Ponty
1 month ago
Reply to  Clive hopper

And selling of the N H S

Agnes Nutter
Agnes Nutter
1 month ago
Reply to  Dai Ponty

Its a despicable policy. And one that UK Labour is following too

Gonna be awkward
Gonna be awkward
1 month ago
Reply to  Clive hopper

Only takes a few high profile rapes by asylum seekers and they will be riding high.
Their polling decline coincides with few asylum seeker crimes reported on the daily mail. Coincidence or correlation? I think the latter.

Fanny Hill
Fanny Hill
1 month ago

Chancers, the lot of them. A last desperate throw of the dice to seize back power under a Reform banner rather than Tory. Reform will line the pockets of its filthy rich donors at the expense of the most vulnerable in our society.

Keith
Keith
1 month ago

Turning into another private school boys club.

Y Cymro
Y Cymro
1 month ago

Reform UK might be a force of nature in England but in Wales they are as effective as a whoopee cushion. They have no Welsh policies, leader in Wales, who prey like a predator on those in the most deprived communities offering false hope, a land of milk and honey, if they drink their Kool aid. Basically it’s a vehicle for Nigel Farage’s ego. That’s all. He thinks he’s an American pastor. Just look at his conferences. He’s got the Jesus complex. Anyway, they’d be nowhere if this snake oil salesman were not leader. Reform now is effectively a failed… Read more »

Last edited 1 month ago by Y Cymro
Richard Lice
Richard Lice
1 month ago
Reply to  Y Cymro

Been practiscing my response to the door knock by Reform,
Surely they aren’t going to canvass without named candidates in place ?
.The art is to appear a little disinterested in the election itself but give the impression you are a floating voter .
Hope to keep them on the step for at least 15 minutes .Might even offer them a cup of tea (luke warm)

Agnes Nutter
Agnes Nutter
1 month ago
Reply to  Richard Lice

Oh I know my one already. Get TF off my property!

Fanny Hill
Fanny Hill
1 month ago
Reply to  Agnes Nutter

I like yous style, but just remember the company they keep.

Charles Coombes
Charles Coombes
1 month ago

The effect of Trump’s presidency is causing concern.

Jn jones
Jn jones
1 month ago

I agree Reform have probably hit a ceiling of support (in a sense no one is all that popular). Rather difficult at this point to evidence much conclusions beyond that. So need a little care in declaring victories before they are won. The last poll mentioned is more of a positive for Plaid in their consolidation of the left/progressive vote than evidence of a reform decline. The left block in Wales always has been and remains larger than the right block. But if you look at Reforms last five poll results in Wales compared to the five before, then their… Read more »

Alwyn
Alwyn
1 month ago

Farage will regret two things in my opinion. Not distancing himself from Nathan Gill. And inviting too many tories into the tent. Without those he would’ve walked into Downing Street.
But both of those issues highlight a fundamental problem with the right side of uk politics.

Dai Ponty
Dai Ponty
1 month ago

Best news on the Political front their Percentage going DOWN AND DOWN AND LONG MAY IT LAST

Adam
Adam
1 month ago
Reply to  Dai Ponty

This is nearly as much fun as watching the Tories send themselves to the dustbin of history.

Andy
Andy
1 month ago

It just beggars belief why so many people can say they want to vote for Farage, somebody who only ever spouts hatred and negativity about Britain. Don’t they tire of this? Why can’t they see it as a hugely over exaggerated pile of BS?

Polly Toynbee did an execellent piece in the Guardian today, stating all the positive things about Great Britain. For most ordinary people, if the snake oil salesman gets into power, they will soon regret how his ugly policies will Break Britain!

Keith
Keith
1 month ago

Another swivel eyed loon has gone over. At this rate the Cons will become a normal right wing party for the first time in their history.

John Ellis
John Ellis
1 month ago

Spot on, Mr Shipton – at least as far as I’m concerned. Around this topic you express my own sentiments completely.

Ben Davies
Ben Davies
1 month ago

Ironically, the rise of Reform has given Plaid Cymru the breakthrough boost the needed. A rallying cry for anybody not Reform. I hope that Reform’s downward trend does not lead to complacency and waning of support for the one party that can stop them. One Reform AS is one too many.

Keith
Keith
1 month ago
Reply to  Ben Davies

The biggest risk in May is Reform getting the most votes but not being able to form a government because they’ll create a stolen election and failed democracy narrative that will be used to justify abolishing Wales when they win Westminster in 2029.

John Ellis
John Ellis
1 month ago
Reply to  Keith

Inclined to agree. I read that a recent opinion poll suggested that 61% of those surveyed said that their decision around how they intend to vote will at least to some degree be influenced by the notion of ‘anyone but Remain UK’. It seems certain to me that, in Wales and in the current political climate, this sentiment will to quite some degree boost electoral support for Plaid. As usual, it seems inconceivable that any one party is going to secure an overall majority after the May Senedd election, even with the new voting system, and the most likely outcome… Read more »

James Edwards
James Edwards
1 month ago

Kermit’s disastrous Brexit is about to get even worse. The EU are standing up to his lunatic mate Trump and good old Blighty is well and truly in the mire desperately pleading with Donald to be a good boy. Maybe Nige can step up now and have a word with him they are best mates aren’t they

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