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Opinion

Yeah but no but

04 May 2025 5 minute read
Prime Minister Sir Keir Starmer and Ross Kemp joining the national phone bank at the Labour Party headquarters in central London, during campaigning for last week’s local elections in England. Stefan Rousseau/PA Wire

Ben Wildsmith

Nigel Farage’s march through the neglected backwaters of English politics gathered pace this week and it seems that Reform UK’s showing in local elections, along with its by-election victory in Runcorn has finally brought home the scale of threat the party poses to the status quo.

Most of the councils that were up for election had Conservative incumbents and, unsurprisingly, Kemi Badenoch’s party performed badly enough to raise questions about its ongoing viability. Labour also lost out to Reform, however, and saw its 14 000 majority in Runcorn, the 17th largest in the UK, overtaken, albeit by a mere six votes.

It’s hard to see where the Conservatives might fit into a political landscape like this, as Reform tick so many of the party’s traditional boxes whilst, for the time being, remaining untainted by historical grievance. Farage’s outfit are the Tories only marketed more competently and without the criminal record.

Dire warnings

Labour, meanwhile, finds itself in an extraordinary position. Despite enjoying a huge parliamentary majority, it has managed, in less than a year, to lose control of the political narrative.

In the run up to the elections, Labour’s social media messaging consisted almost entirely of dire warnings about Reform.

Labour attack ads for last week’s local elections in England

After the results came in, Keir Starmer responded by assuring us that he ‘gets it’. According to the PM, the message the voters have sent is that he should keep doing exactly what he’s doing but do it faster. He prefaced this with a list of excuses he ‘could’ have made for losing, were he not the stand-up guy he is.

Despite saying all the excuses in a clearly memorised list, he clarified that he *wasn’t* saying that. ‘Yeah but no but yeah but’ to quote Vicky Pollard.

From a Welsh perspective, the chaotic potential of next year’s election is unavoidable.

Labour canvassers in areas that fell to reform report that two issues dominated their doorstop interactions with voters: cuts to the winter fuel allowance and potential changes to the qualification for PIP.

Misgivings

Baroness Morgan is reported to have misgivings about UK Labour’s approach to benefits. She requested a breakdown of their projected impact on Wales but, having received it from Liz Kendall, is yet to issue a public opinion on the matter.

In the wake of last week’s elections, any effort to distance the Welsh branch of the party from these policies risks being lost in a general backbench clamour to force a change of direction on the leadership. If the First Minister is minded to but some red water between the Senedd and Westminster, she will need to do so immediately.

Frankly, though, moves like this are likely to be distrusted by an electorate that has become jaded by everything the traditional parties do. If Labour belatedly concludes that cruelty is not the electoral winner it assumed, its change of direction will be seen as more opportunism from a party that is ideologically unmoored and removed from life as most of us live it.

Diversity officers

Reform UK will face its own problems now. Instead of lobbing grenades from the sidelines, it will have to run councils and mayoralties. An early indication of how that might go came when Andrea Jenkyns, newly elected as Mayor for Lincolnshire, vowed to fire all the authority’s diversity officers.

It turns out that Lincolnshire doesn’t have any diversity officers. A few years of this from Reform’s slate of untested operatives will at least give the party’s opponents something to lob back in their direction in future polls.

At root, though, the appeal of Reform is negative. It is a repository for the justified rage of voters who have seen their living standards eroded by 40 years of neoliberal economics. Whilst that has been a global trend, the UK has seen its society transformed more dramatically than comparable nations, not least because Labour has acquiesced so utterly to the economics of its supposed opposition.

Recent elections in Canada and Australia have seen the electorate change course in response to the behaviour of Donald Trump on the international stage. Despite predicted victories for conservative parties, those nations returned power to the soft left as a matter of national principle.

Mark Carney and Anthony Albanese were elected to take a stand against Trump and to express a national ethos for their nations internationally. Whilst Canada and Australia have their own problems, they have not been run so unjustly as to have created a nihilistic electorate yet.

Distrust of UK politics is so rife now that any appeal to a national ethos would be met with derision.

In Wales and Scotland, though, a different type of appeal can be made.

A case can be mounted that the UK as an entity is hopelessly wedded to the economics that have ravaged America and led to the rise of Trump. Wales, though, can be posited as having a different tradition, a historical narrative of solidarity through necessity.

If the destructive appeal of Reform is to be resisted here it will be by contrasting Wales with England, and Baroness Morgan has left it rather too late to manage that.


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Martyn Vaughan
Martyn Vaughan
2 days ago

As all UK parties have worshipped at the shrine of NeoLiberalism they must expect to be treated as serfs when the High Priest of NeoLiberalism turns up.

Bruce
Bruce
2 days ago
Reply to  Martyn Vaughan

Yet 52% backed more global free trade deals (Global Britain!) in 2016 because Nigel told them to, only to wonder why our steel jobs went to India.

Last edited 2 days ago by Bruce
Ian Michael Williams
Ian Michael Williams
2 days ago
Reply to  Martyn Vaughan

Really???

Y Cymro
Y Cymro
2 days ago

Labour has always been an entitled party, especially here in Wales, where they know a largely apathetic voter-base so browbeaten would vote for a pig with a red rosette on its ear. And as said many times. Labour have weaponized Welsh poverty locking Wales and its people in a perpetual state of dependency, where Plaid Cymru and Welsh independence are the key to freedom and future prosperity. The irony is. Wales is the birthplace of the NHS, but you’d never know it seeing Labour always takes the credit. Political plagiarism at its worst. I find Labour largely favour England &… Read more »

Ben Wildsmith
Ben Wildsmith
2 days ago
Reply to  Y Cymro

Gwych

John Ellis
John Ellis
2 days ago
Reply to  Y Cymro

‘Keir Starmer and Labour are so cocksure of themselves … and still expect to weigh the votes in areas where numerous generations vote for MPs.’ While agreeing with much of the overall substance of your comment, I think the evidence of this government’s performance in office over the last ten months on the contrary seems to suggest that they’re pretty completely lacking ‘cocksureness’. With the consequence that they’ve been so fearful of straying from the ‘fiscal prudence’ political consensus of the last decade and a half that they’ve taken policy decisions which they must have known would alienate the electorate,… Read more »

Adrian
Adrian
2 days ago

A very well-written article. Just a point to make though: ‘Reform UK will face its own problems now. Instead of lobbing grenades from the sidelines, it will have to run councils and mayoralties’.
Isn’t this the exact same story of the Westminster Labour party? They had 14 years to prepare for government, but since they won the GE they’ve appeared to be like the dog that caught the car.

Bruce
Bruce
2 days ago
Reply to  Adrian

How is any party supposed to prepare for government without access to the blob. Perhaps there should be a transition period like the US.

Adrian
Adrian
2 days ago
Reply to  Bruce

Well they said they were ready; they said everything was fully costed, they said they’d not raise NI….they lied about it all.

Bruce
Bruce
2 days ago
Reply to  Adrian

The Cons said the same about Brexit and it turns out they lied about that because no-one mentioned the bankruptcy and 45,000 small boat crossings.

Cyrano Jones
Cyrano Jones
2 days ago

It seems like the inevitable consequence of a supposedly representative system that doesn’t represent any more. Judging by polls, there are huge numbers of people in Britain (and Wales) who are left-wing on economic issues but more conservative on social and cultural issues. Whatever one thinks of those views, they are clearly widely enough held that you’d think at least one party would represent them. What, in fact, do we have? Economically right, socially right: Reform, the Tories Economically right, socially left: Labour, the Lib Dems Economically left, socially left: Plaid, the Greens Economically left, socially right: Some might now… Read more »

Annibendod
Annibendod
1 day ago
Reply to  Cyrano Jones

The Social Democratic Party think of themselves as your group 4. They get all of nowhere in elections.

Undecided
Undecided
2 days ago

What does solidarity through necessity mean?

Bryce
Bryce
1 day ago
Reply to  Undecided

It’s a bit like the Cons supporting Ukraine, not because they like them (they are foreigners after all) but because the last time they appeased a European leader over some territory then sat idly by when they carried on and took the whole country, it became quite expensive.

Julian Norman
Julian Norman
16 minutes ago

‘Neglected back waters of English Councils’. How about the neglected majority of Welsh Labour voters who have received very little for their 25 years of support. No wonder people are looking elsewhere. Plaid may be on the up but when more people realise that a vote for them is likely to lead to a Plaid/Labour coalition then even more will turn to Reform.

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