Amazon confirm Welsh language commentary on Prime as S4C get extended highlights show
Amazon has confirmed that they will run their own Welsh language feed of Wales’ autumn internationals as the rugby fixtures are taken off terrestrial TV for the first time.
It is the first time a commercial broadcaster has offered a Welsh language option for rugby.
Welsh-language 40 minute extended highlights will also be shown on S4C an hour after the final whistle.
Prime Video’s Welsh-language live match coverage will include Owain Gwynedd as the presenter, commentary by Gareth Charles, while guests and co-commentators will include Shane Williams, Nigel Owens, Nicky Robinson, Gwyn Jones and Sioned Harries.
Sarra Elgan will lead the S4C presentation team during the series, with Gareth Charles in the commentary box and Rhodri Gomer the pitch-side reporter and analysis will again come from Shane Williams, Gwyn Jones and Nigel Owens.
Earlier this month the Daily Mail‘s rugby correspondent Nik Simon revealed that Amazon “were shocked by how many viewers they lost to the terrestrial channel” when they allowed S4C to carry the coverage last year.
“As a result, the Gain Line understands they have decided to cut out S4C by using their own Welsh language team,” he said.
Sue Butler, S4C Sports Commissioner, said: “S4C is delighted to partner with Amazon Prime to ensure comprehensive Welsh-language coverage of the Autumn Nations Series for our audiences.
“As the only free-to-air broadcaster with extended same-day highlights of every Wales game in the Autumn Nations Series, we’ll be on the air an hour after the final whistle of the matches with all the action and reaction.”
Alex Green, managing director of Prime Video Sport Europe, said: “We are always looking to offer more choice to Prime members in how they are able to watch live sport on Prime Video and it was important for us to deliver a Welsh-language feed for the Autumn Nations Series.
“This additional viewing experience will bring our world-class production to Welsh language households across the UK, whether they are watching live, catching up on-demand or viewing the highlights on S4C.”
Ben Morel, CEO of Six Nations Rugby, said: “We are delighted that Amazon have developed a Welsh language programme to enable viewers in Wales to watch the Autumn Nation Series in the language of their choice.
“This is the first time a commercial broadcaster has invested in a Welsh language option and we would like to thank Amazon for their commitment and support of the Welsh audience. We also welcome the partnership between Amazon and S4C, enabling a highlights programme on the free-to-air platform.”
Wales’ Autumn Nations Series against New Zealand, South Africa, Fiji and Australia will kick off on October 30.
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