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Snoop Dogg joins battle of Championship’s celebrity owners with Swansea arrival

18 Jul 2025 2 minute read
American rapper Snoop Dogg. Credit: John Walton/PA Wire.

There is a new celebrity owner in the Championship after American rapper Snoop Dogg bought a part share in Swansea.

He joins Hollywood duo Ryan Reynolds and Rob McElhenney, who are in charge of Wrexham, and former NFL great Tom Brady at Birmingham.

Here, the PA news agency take a look at the battle of the high-profile owners in English football’s second tier.

Welcome to Wrexham

Hollywood A-listers Reynolds and McElhenney bought Welsh club Wrexham in 2020 and have turned them into a global brand, partly due to the accompanying documentary.

The actors have taken a firm interest in the club, which has gone from the National League to the second tier with three successive promotions. Wrexham will be eyeing a fourth this term.

Wrexham co-owners Ryan Reynolds (right) and Rob McElhenney celebrate after winning promotion to the Championship. Photo Martin Rickett/PA Wire.

Brady’s Blues

Birmingham’s journey under an American consortium, which includes seven-times Super Bowl champion Brady, who owns a minority stake, has not been such plain sailing as they were relegated to the third tier shortly after the takeover.

But they bounced back in record-breaking fashion, winning promotion to the Championship with a world-record 111 points last term, and they will also be eyeing a place in the Premier League.

(left to right) Birmingham City chairman Tom Wagner with wife Cindy Wagner, Birmingham City co-owner Tom Brady, Inter Miami co-owner David Beckham, Romeo Beckham and Gary Neville in the stands before the Sky Bet League One match against Wrexham at St Andrew’s, Birmingham. Credit: Nick Potts/PA Wire

Snoop at Swans

American rapper Snoop Dogg’s arrival completes a summer of change at the Welsh club Swansea, who were bought out by a consortium, including former Ballon d’Or winner Luka Modric.

Snoop Dogg has joined the party, citing an allegiance with the club’s working-class roots, and he intends to help the Swans take the crown of top dogs in Wales.

READ MORE:

Snoop Dogg officially becomes co-owner of Swansea City

Snoop Dogg unveils Swansea kit in playful dig at Wrexham owner Ryan Reynolds

Swansea City co-owner Snoop Dogg

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Y Cymro
Y Cymro
4 months ago

Initially I thought this was a joke between Wrexham co-owner Ryan Reynolds & Snoop Dog aka Calvin Cordozar Broadus Jr, to give his real name, until it was announced officially on the Swansea City website. I know as a rapper/actor he’s worth nearly S200 million dollars and his fame and notoriety will likely make those in North America more aware of Swansea City and Wales which that could mean further investment in the city region and tourism? I’m aware tourism to Wrexham has increased by with their success and Netflix show. Time will tell. Be interesting to see when the… Read more »

John Young
John Young
4 months ago

‘Snoop Dogg has joined the party, citing an allegiance with the club’s working-class roots, and he intends to help the Swans keep the crown of top dogs in Wales.’

Just thought i’d reword the lasts para to make it more accurate

Walter Hunt
Walter Hunt
4 months ago

“Nid yw Cymru ar werth”, meddir.

How much did Ryan Reynolds and Rob McElhenney pay for Wrexham AFC in 2021? ~$2.5m? What’s the clubs estimated worth now, $475m? Pob hwyl i Snopp Dogg, felly!

“In the future you will own nothing and be happy”, it has been said

Wrexham AFC’s success may have had positive effects on intangibles such as civic pride and the city’s enhanced profile may help with its bid to become UK City of Culture in 2029, but do/will/should the people of Wrexham receive a share of this enormous capital gain?

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